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Capturing the Right Audience at the Right Time in the Right Place

 b2b marketing

Deck 7’s Divyaprasad Pande believes that your website's user experience plays an important role in converting your visitors into clients.

Listen to the entire podcast here: - 

 

"Website plays a very vital role in our company because as a Digital and SEO marketer, I know it has played an important role in our organization. Especially after the pandemic, everyone realized the importance of digital marketing. Social media, search and the website goes hand in hand. Making website a very important factor”, says Divyaprasad Pande, Senior Search Marketing Manager of Deck 7.

In an in-depth interview with Pathmonk Presents, he discussed Deck 7 and their 'reaching the right audience at the right time' approach.

Based out of San Diego California, Deck 7 is a global B2B marketing services company that helps busy marketers succeed with their brand awareness and lead generation campaigns.

“We are an enthusiastic bunch of marketers committed to making life simpler and work easier for our fellow marketers with a global reach of over 95 million across 122 countries and 16 verticals, designed to meet the specific needs of our clients all over the world”. he added.

 “Our core objective is to reach the right people at the right time with their campaign and to achieve their goals”

Most of the Fortune 500 Companies, mid-market companies, and fast-growing Inc. 5000 businesses have been relying on Deck 7 to scale their demand generation programs and fuel revenue acceleration through customized collaboration. 

Divyaprasad added that their methods span a multi-channel marketing approach, with a global reach of over 95 million across 122 countries and 16 verticals, designed to meet the specific needs of our clients all over the world.

“We generate organic lead flow through our inbound and outbound marketing”

Divyaprasad says Deck 7 optimizes various keywords on search engines related to their services and domain to reach the right audience at the right time.

They also use paid campaigns and other marketing channels to reach their potential clients and audience at the right time.

 “SEO and the website go hand in hand. Making website a very important factor”

When it comes to websites, Divyaprasad believes as a Digital and SEO marketer, it plays a vital role in his organization. Especially after the pandemic, everyone has realized the importance of digital marketing. SEO/Search marketing and the website go hand in hand. Making website a very important factor with limitless room for improvement regardless of the organization and their domain.

“When it comes to UX, it should be very clean otherwise users will leave. That is a very simple logic”

User Experience, Divyaprasad says, plays an extremely important role when it comes to the conversion and optimization part of the website. 

So, UX has to be very smooth and clean.

Deck 7 uses Google Analytics and Heat maps to analyze website traffic which helps them in revamping and strategizing their user experience flow.

“LinkedIn especially is a very cool B2B platform to reach your right audience at the right time as we like to call it”

Upon being asked “What does he see as the most relevant platform for outbound” Divyaprasad said since Deck 7’s target audience is mainly in the B2B domain, LinkedIn and email play a vital role in their organization along with paid campaigns and other outreach activities.

Divyaprasad also shared that his ‘go-to’ place to learn more is having discussions with his content team. Team Deck 7 builds their knowledge by communication. It is very important to discuss and exchange information on a daily basis. He added.

In the last interview segment, Divyaprasad answered a few Rapid Fire questions:

Lukas Haensch: What is the last book you read?

DP: - That's a very difficult question because I don't recall, it was a fiction book. I am very bad at reading.

Lukas Haensch: - What is one thing your company is focused on more at the moment.

DP: - Innovations in terms of marketing, website development. Innovation to become more successful. 

Lukas Haensch: If there would be no boundaries in technology, everything is possible, you have the magic, what would you change for your business?

DP: That question needs a deep answer. there are no boundaries then there are limitless things we can do in the market and with my website and my team, there are lots of things that I can't even write down.

Lukas Haensch: What is the last thing that kept you awake at night about the company? 

DP: There are major things like, need to do more and more things within my job. Somewhat it is in a sarcastic way as well. 

Lukas Haensch: Basically, bring on more and more things for the role, that's impressive.

Lukas Haensch: If today would be your first day at work, What’s the one piece of advice would you give yourself?

DP: - Yeah super important is in marketing innovation is very important. New ideologies are very important when it comes to lead generation programs, reaching the right audience at right time is very important.

Innovative things should be there and that is the thing I will come up with.

Watch the complete interview here: 

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