Do you know which marketing strategy has gained momentum since 2020? What is the most powerful tool to create an engaging digital experience in 2022?
Well, the answer to both these questions is “Webinars!”
Webinars have become a seamless mode of interacting with the target audience through presentations, questionnaires, polls, and more. How engaging the webinar depends entirely on the organization and the organizer.
Webinars have proved to be the ultimate marketing solution to target large audiences in the current challenging times. They have helped businesses to achieve goals and to keep functioning.
Keeping in mind the success rate of webinars, we have compiled webinar statistics for 2022. This webinar marketing guide will help you make the right decisions with the webinar benchmarks report for 2022.
Webinar Statistics for 2022
These virtual event statistics will help you design, conduct, and produce the best webinar. Therefore, go through the webinar statistics for 2022 with a fine-tooth comb because paying heed to them is crucial to your webinar’s success.
Virtual Event Attendance Statistics
According to ON24, if the webinar has100, or less than 200 registrations, the attendance rate will be 51%. However, for webinars with 200 or more registrations, the attendance rate is 18%.
Thus, a webinar with a more targeted audience has a better attendance rate. So, instead of flooding your webinar with just any audience member, try to be strategic and specific in the invitations.
Webinar Conversion Stats
If you have planned the webinar with the specific invitees in mind and have more than 50% attendance, the average webinar conversion rate is 55%. This attendees-to-customer conversion rate can be best achieved by providing solutions to the attendees’ challenges.
Best Day and Time Stats for Webinars
According to the 2020 ON24 survey, Wednesday was the best day to hold a webinar, and it produced the highest number of attendees. However, these stats changed during the pandemic era. Now, Monday, Tuesday, Wednesday, and even Friday guarantee the best attendance. So it is best to experiment with the days and plan for the day according to your target audience.
The time best suited for a webinar is an hour or two before lunch. This is because the audience knows that the webinar will end at the specified time and will not be stretched. However, late afternoons have also been popular. The time before lunch is considered the favorite of C-Suites and high-level executives.
Webinar Benchmark Report for 2022
Every B2B organization wants to deliver the best services, create a brand value, maintain it and retain its loyal customers. To achieve this, businesses do all it takes to build the best marketing strategy. Even when the pandemic raised many business hurdles, they overcame them with the most effective efforts and solutions.
Similarly, webinars in the covid era gained momentum as a marketing strategy. Our webinar reports will support our findings and provide you with the best practices to make your webinar a success.
Our webinar benchmark report for 2022 compiles interesting webinar benchmarks to make it a highly engaging one!
Sectors That Incorporate Webinars the Most
You will not be surprised to know that 29% of webinars are produced by software and technology companies. They are followed by financial companies with 14% and educational sectors at 11%.
According to GOTO.com, software and technology companies use webinars for marketing, internal training, and communication purposes.
Schedule to Send Invites in the Morning
The best time to get high registrations is in the morning, between 8 a.m. and 10 a.m. To do this, you should schedule the invites to appear in your invitees' inboxes as soon as they start working.
Sending invites in the afternoon or evening is a big no-no. As a result, the recipients generally miss the invites that appear at or past noon.
The Impact of the "Last Chance" Email
According to GoToWebinar, 59% of registrations happen one week before the webinar, and 17% occur on the webinar day.
Considering this, start the registrations three to four weeks before the webinar but increase the promotion in the last week. If you want to see a noticeable rise in registrations, go one step further and send out a blast invite the day of or one day before the actual online event.
The Power of Email Marketing in Webinars
57% of webinar registrations are generated through emails. Emails were and are considered the best form of invites and promotional strategy.
If you want to generate leads in webinars, you must work on your email marketing strategy.
You will see an impressive rise in virtual event attendance statistics when your team generates a solid email campaign strategy.
Short or Long Webinars?
You will be appalled to know that despite the widespread belief that shorter webinars are more successful than longer ones, the event industry statistics state something else.
67% of successful webinars were 60 minutes long. Yes, audiences tend to think that a 30-minute webinar may not be as informative and interactive as a 60-minute one.
Thus, experiment with the duration according to your audience and subject, and do not be afraid to run it a little longer.
These were some of the webinar benchmarks reports for 2022. Hopefully, these event industry statistics will help you plan a successful webinar.
Now, let us tell you some of the best practices for an effective webinar.
Best Practises for Webinars
Our webinar benchmarks report for 2022 has provided you with successful virtual event statistics. But a few more things should be implemented to increase attendees and conversions of a webinar. Let us describe them in detail.
Time Schedule is Critical
The start time, duration, and invite schedule are essential when you plan a webinar. Follow the basic disciplinary actions of starting and ending it on time. This practice will increase the demand generation for the webinar and guarantee loyal attendees for the next one.
Quality matters over Quantity
One of the most crucial webinar benchmarks states that 78% of webinars have 50 or fewer attendees. Seriously speaking, registrations are more important than attendance.
People become busy, or they may register and forget. So, do not let the registrations go to waste. Once you have the registrant's details, engage them through other modes if they cannot make time to attend the webinar.
A Goto webinar report states that a massive number of webinars have about 44% attendance. Thus, the attendance metric should not be prioritized over the number of registrations for the event.
For example, if the registrants could not attend the webinar, you can engage them through blog links, other webinar videos, or a recorded video that they missed.
In the end, how you engage with the registrants is all that matters for a great business!
Incorporate Audience Engagements Tactics
If you want successful webinar benchmarks for 2022, then the planning should involve incorporating audience engagement tactics.
A webinar benchmarks report states that live question and answer sessions are used in 78% of webinars, but only 15% used polls.
A close look at this webinar report implies that the audience loves to interact. Thus, give the people what they want. Various tools are available on different platforms to amplify audience interactions in the webinars. So, use the ones that the audience will appreciate the most.
Solve Your Audience's Challenges
Webinars are considered an informative event or an organization that has speakers to talk about a particular topic or product. But webinars are so much more than that.
Webinars are a perfect way to give the ideal solutions to the everyday challenges that your audiences face.
For example, Notion runs powerful webinars to answer the challenges marketers face. They also provide solutions through tutorial videos. The Notion webinars are a hit among marketers because they teach them to leverage sales and maintain a proper workflow process.
Successful webinar benchmarks report that there are also high stats of registrants and attendees for these webinars that provide solutions to the audience's everyday challenges.
It's a Wrap.
The benchmarks report from various channels like Deck 7, ON24, and GoToWebinars. These should all be considered when you plan a webinar for 2022.
The B2B world has seen tremendous changes in the past few years. So, you will have to redesign the old ways of presenting webinars and give the audience what they want rather than what you offer.
The above webinar benchmarks for 2022 will assist you in curating the best webinar. Furthermore, the webinar reports have insights into how remote working impacts the webinar and its production.
So, the webinar benchmarks report is the best tool for marketing, training, communications, and staying ahead in the digital-first world.
Frequently Asked Questions
Are webinars a successful marketing strategy for 2022?
According to the ConvertIt Benchmarks Report, 83% of marketers find that webinars are a successful marketing strategy. Thus, looking at the popularity of webinars, they are a successful marketing strategy for 2022.
When do we say that the webinar has a reasonable conversion rate?
An exact conversion ratio depends on the webinar's audience, but a successful conversion rate is anywhere between 35% to 45%.
What are the key metrics to define a successful webinar?
- Number of registrants
- Click-to-conversion rates
- Exit surveys
- On-demand viewing
- More attendees for the next webinar