Webinars are increasingly becoming a popular tool for multiple industries around the world. They’re being widely employed by marketers and other professionals to effectively establish conversations with individuals to display products, services, and generate potential leads.
A webinar is a web-based meeting or presentation held in real time with individuals around the globe.
Why the fuss? Creating online presentations, real-time interactions, and conversations with the help of powerful tools like desktop sharing is a cost-effective way and can be done anytime, anywhere. They are quickly eliminating venue and convening costs of conferences. But don’t jump to any conclusions just yet. Webinars require the same amount of preparation as conferences. Below we shall discuss the best webinar practices to help you achieve the maximum ROI.
Planning a Benchmark Webinar
As we discussed above, webinars require the same amount of preparation as conferences do. And it will be foolish to organize one without meticulously planning the following factors:
- Choose a Captivating Topic: Before thinking of doing a webinar, research what topics might interest people of your industry or what are the burning problems they face. Pick a broad topic to indulge a broader audience in your webinar and to generate a higher number of leads. Think of what insights can you provide on these topics and create a compelling headline. Mean to sell values rather than pitching for sales.
- Creating Buzz: Once you’ve decided the topic of your webinar, you must create enough buzz around this webinar. Use as many channels you have at your disposal. Emails, social media, phone calls, business contacts, etc.: burn them out. It’s no use if no one attends your webinar.
Promotions only work if they are done close to the event date. Clinically, start promoting no early than 3-4 weeks before the event and ramp-up promotions during the final week. It is observed that 64% of registrations take place during this period.
Find out what would be the perfect day and time to launch your webinars. Studies suggest that Mondays are the busiest days for professionals, while Fridays are spent wrapping up, which leaves mid-week the best time for conducting a webinar.
Create a well-organized registration platform with minimum input fields. Keep in mind that the excess input fields act as a barrier to the completion of that form. Reminders through emails and phone calls are a good idea but avoid sending more than 2 reminders as attendees might conceive it as harassment.
- Curate Content: Doing a webinar without compelling content is like skiing without skis. Make sure to engage attendees with high-quality content. Draft content in different formats to make visualization easy. Skip some slides if necessary and offer to provide them post-event content to keep the audience wanting.
- Setting up the Right Environment: It goes without saying that to organize a professional webinar you need to set up a retired room with the least distractions, a reliable internet connection, and a streaming sound of the highest quality. You don’t want yourself to be distracted by a weak internet connection or complaints about noise interruptions.
- Audience Interactions: An interactive webinar engages the attendees and makes them feel like a part of it. This can be achieved by using tools like desktop sharing and showcasing infographics, keynotes, pictures, and videos. Please note: Videos drive twice the engagement than any of the above. Another way to drive engagement during the webinar is by giving it a personal touch. Pick up questions from the attendees on the chatbots and answer them personally. Also, be enthusiastic.
- Create Polls and Surveys: Creating live polls and surveys is great a way to indulge attendees in the webinar. Decide how you show the poll results to the audience. Display the number of attendees on a poll result. It’s a great way to make an impression. Survey how many of them would like to attend another webinar from you or display live registration links for the next event. Rehearse the webinar and set up timings for polls and surveys.
- Catch-up for Reviews: Ask the attendees to fill out a survey form towards the end of the webinar. Reviews are valuable assets. They provide invaluable insights into the positives of your webinar and also make it easy for you to address the shortcomings. Other mediums through which reviews can be collected are post-event phone calls or emails. These mediums showcase that your webinar wasn’t a one-way speech and that you value their point of view.
- Provide Webinar Recordings: It is observed that people prefer having webinar recordings to catch up on the missed-out parts or just to view it one more time. Therefore, it becomes imperative that you record the entire event and provide it to the attendees along with additional material.
- Target Absentees: Don’t disregard absentees. Contact them through phone calls or emails. You might obtain important leads somewhere in there that might've missed out on attending the webinar. Offer to provide webinar recordings or registration links for future webinars.
Webinars are used by various industries for multiple purposes. A webinar must be meticulously planned and executed to obtain the desired result. Think of what benefits your audience. Aim to provide the attendees with a product or a service that will surely solve their problems. Attempt to build a valuable relationship with the attendees, as they might become your customers. Finally, the aforementioned factors should be minutely looked into, planned, and implemented to create a benchmark webinar.