What’s corporate travel management without a winning SEO strategy? Pretty much irrelevant and unnecessary. Not only is the corporate travel industry one of the fastest growing domains to work in, but it also houses a large number of different business models, including airlines, business travel agencies, etc. Making it all the more important to invest in SEO campaigns.
Thanks to the digital boom in the travel sector, we’re faced with fragmented buyer behavior and how travelers go about booking their business trips online. And while that certainly poses new challenges for corporate travel management, the opportunities are equally huge.
Employing SEO for your travel tech website is one of the most cost-effective ways to bolster your direct online sales revenue. And to position yourself as one of the top solutions for business travel needs, you have to have as much brand exposure as possible. So, make sure to have a foolproof SEO strategy that brings in organic leads directly to your website and creates a positive impact on your conversions.
Why You Need SEO for Travel Tech
For your business to flourish and gain traction, it’s important to have your website rank higher on the search engine results and get more visibility. Even though you may know the basic rules of optimizing your business travel website, you’ll most likely need the help of a professional digital marketer to break into the first page. At Deck 7, our SEO experts can put your travel tech platform right in front of the people who need your help and maybe looking for you. By putting effective data-driven SEO strategies into practice, we can help optimize your website, create brand awareness, attract customers, increase customer engagement, and improve your ROI.
Understanding Customers' Needs
The first and foremost step towards becoming data-driven is to understand what your target customer is looking for and how. That’s where keyword research comes into play. Develop a strategy by finding relevant key phrases with the right search intent and classifying them into categories. Then use these categories to map them against your website. Also, note that in order to rank for a specific term you may have to target a bunch of different business travel-related search queries – this will allow you to attract different visitors based on the different stages of their journey.
Since Google is becoming smarter in understanding the meaning of every keyword, it also understands the multiple intents behind it. Hence, ensure that you understand what ranks on the query and whether you fit into Google’s SERP diversification.
Where’s the User Experience?
Another key factor is to determine how well your target customer engages with the website and measuring their response. Simply put, the way in which a user engages and gives signals indicating their satisfaction with your website is a key pointer to how high you rank online.
Another key aspect of website user satisfaction is to make sure that your page loads incredibly fast and keeps the visitors engaged for a certain amount of time before they return to the SERPs.
Produce Some Kickass Content
Here’s the thing, your content is not just for the sake of marketing. Your content is meant for adding value to the website and its users. In that sense, you need to produce content that is unique and adds value to the users at a specific point in their journey. By understanding seasonality and search trends you’ll know when to get the most traffic and inquiries.
Google Trends is an awesome tool that can help you map research phase keywords. It will not only help in building your content strategy but also give you more insight into the buyer journey, starting from research all the way through to purchase.
Make Some Noise – Brand Awareness and Link Building
Though time-consuming and often taxing, when done effectively link building can give you amazing results on the search ranking page and is definitely worth the effort. Consider collaborating with other businesses that are related to your niche such as other travel bloggers and influencers as well as other social content pieces. Cross-promoting each others content will not only boost your outreach but also help increase the backlinks on your website. The most effective way to gain exposure and generate awareness is to create a diverse link profile and have most of the links come from high-quality websites. It’s important to have links coming from trusted and popular websites because Google’s search engine values these connections.
Note that the key is to have links to your website with the right keywords. So, make sure to go for a topic-specific community that is relevant to your domain.
Spread the Word Through Social Media
You probably know this but we’ll say it again – you have to leverage social media for maximum traffic on your site. Google has proved this by applying social media performance to its search ranking criteria. So, the more people talk about your content and pass it around, the more relevant it will be. Hence, make sure to insert important CTA buttons such as ‘like’ or ‘share’ at the end of every article or page.
Benchmarking and Measuring Success
To ensure that your effective planning and execution results in fruition keep checking on your metrics from time to time. It’s important to track your progress and measure your ROI as this will allow you to make better decisions around your SEO budget. Not only will it prove your investment worthwhile, but also help you identify your competitors and strategize your next campaign. One useful tip is to use paid ads to uncover the marketing budgets that the key players are currently going with.
Also don’t forget to set realistic KPIs, objectives, and milestones. Have a system in place that allows your goals to be specific, measurable, achievable, realistic, and timelined.
Final Thoughts
To survive and come through in this fast-paced, highly competitive travel industry, you need to produce results that are practical as well as measurable. Having a dynamic customer journey in the world of corporate traveling brings a lot of possibilities from an SEO standpoint. And a comprehensive travel SEO expert that specifically caters to the B2B industry might be just what you need.
With its years of expertise in thorough digital marketing, Deck 7 can help you get ahead of the pack. Using data-driven insights, relevant keywords, backlinks, and more our SEO specialists will not only be able to position your brand as a trusted source but also bring in the right leads by adding tremendous value to it.
Following the above mentioned do's and don'ts allow a search engine marketing company to conduct multichannel travel tech advertising at a much faster and easier pace.