Having gone through substantial changes, mainly, digital, and social, lead generation at present means to focus on being found and nurture long-term relationships with buyers.
Let's dive into learning how businesses in Singapore – one of the APAC regions, is generating leads to drive sales leads for long-term success:
Using Direct Engagement
This approach is all about interacting with your target prospects on a one-on-one basis. It doesn’t require any third party or an in-between medium; this tactic basically involves reaching out to prospects head-on. You can directly engage with your target prospects and gauge their interest through live chatting, forums, etc.
To start with, you can form a team of experts who will be able to respond to any queries or doubts that your prospects might have. This should be done in a manner that works towards building their interest in your brand until you can finally convert them into paying customers. The key is to be as authentic as you can be by going out there to tell them about your brand, what it has to offer, and why they would be better off with you.
Leverage Content Marketing
According to a report made by HubSpot, content marketing has the biggest commercial impact on APAC businesses for lead generation. That’s why marketers in APAC are continuously evaluating and measuring their KPIs to make sure they’re doing everything right. Ryan Bonicci, APAC marketing director at HubSpot suggests “If you’re writing a blog as part of your content marketing efforts, make sure your strategy includes optimizing your content for organic search by conducting solid keyword research”. At the heart of it, your content marketing strategy should be based on relevant topics that offer a solution to the target prospects and positions itself as best of the breed. Also, not forgetting to promote and distribute content through different sites, social media platforms, and email marketing are some of the CRO hacks to follow. Remember to engage with your audience at every stage of the funnel, answer their queries, give advice, and educate them about your brand and how it can change their lives.
Rather than relying on trends, APAC businesses look within their individual companies to find out what works for them and what doesn’t, making their strategies more effective and practical.
Market Your Brand on LinkedIn
From establishing partnerships, winning leads, to creating brand awareness, LinkedIn’s got it all. An essentially business-centric platform, LinkedIn is an amazing space for driving new business leads, through the correct marketing strategy. More than 80% of social leads for B2B are generated on LinkedIn and it also beats all the other social media platforms. Get started with:
- Defining your goals
- Optimizing your search
- Publish engaging content
- Use rich media
- Sponsor your post
- Create LinkedIn ads
- Leveraging LinkedIn analytics
- Have a well-devised plan in place to ensure that you reach out to the right people and establish meaningful connections
Use of Cloud Telephony
Companies have started switching from their legacy phone platforms to cloud telephony for cost-effectiveness and convenience that technology offers. Not only does it help offer a better customer experience but also increases the efficiency of the sales people. When incorporated with certain tools and tactics cloud telephony can help you:
- help you keep track of missed calls and can distribute to the appropriate channel
- Go local
- Be more flexible
- Scale your Salesforce
Responding to Quora Questions
Answering Quora questions can make a big difference as this will give you a voice that your followers can trust. Remember that before you go ahead with pursuing leads, you must be an active member of Quora and better understand the community. This will give you clarity over what to look for and what your followers can take away from your offerings.
Remember to take your time in preparing detailed answers to the questions; also, keep at it with an aim to have yourself established in the platform.
Try Guest Blogging
Another helpful tactic is to guest blog in order to drive leads. Getting traffic and making yourself heard can be a difficult task to accomplish, especially when there’s so much noise out there. It is important to take notice before people can even stop by to listen to your offer. To capture leads through guest blogging you need to:
- Direct the visitors who come for consuming your content to your landing page. This has to be done in a very tactical manner so as to not come off as desperate or super-salesy.
- Only guest blog for a trusted website. It goes without saying but picking a website that isn’t credible or respected enough might get you started on the wrong foot.
- Make valuable, high quality, and relevant content.
- Ensure your content is unique and not pulled-off of other blogging sites.
Importance of CTA (Call to Action)
Your lead generation efforts and strategies are worth nothing if you don’t call your targets to action. Prompt your visitors to take the action that you want them to take by placing the CTA button on your landing page or at the end of your blog or video. Some examples of this are:
- Free trials sign up buttons
- Download buttons
- Add to cart buttons
The whole point of having a CTA is to prompt visitors or prospects to do what you want them to do to and convert them in the process.
Listed above were a few of the best b2b lead generation strategy for you to incorporate, by taking these into account you'll ensure that your business is always on the right track to growth and expansion. Times and inventions may be constantly changing, but it is crucial to remember one’s core values and how that can make your customers’ lives more meaningful.