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Content Marketing

Impact of Covid-19 on B2B Content Consumption

JUNE 03, 2020

The impact of the novel coronavirus continues to be massive all around the world. With the onset of ...

Content Marketing

5-point Strategy for Gated Content That Generates Demand

Let’s backtrack.Digital marketing was born about 3 decades ago, when computers had become smart enough to store customer data. Fast-forward into the present day and take a look into your inbox.We all share the same inbox story….apathetic…unapologetic….and frankly, there is nothing out-of-the-box out there that we could stop and check out. Our inboxes are running out of s...[more]

Content Marketing

B2B Storytelling and Most Successful Formats for 2020

What Is B2B Storytelling?Storytelling in B2B marketing isn't just about recounting a decent story: it's the specialty of having the option to pass on your brand's story and convey your message in such a way that it will interest your audience, their feelings, and eventually assist you with gaining their trust.Brand storytelling is picking up force in the marketing world. Stories are experimentally...[more]

Content Marketing

Podcast Marketing: A Brief Overview

Marketers, are you looking to build a niche/premium client base that is highly engaged? Look no further than podcasts!85% of people who click &lsuo;play&rsuo; on a podcast listen to nearly all of it and 42 million Americans (or 15% of the U.S. population) listen to a podcast every week.Podcasts Have Come a Long WayThe popularity of podcasts as a marketing outlet is growing and expanding ex...[more]

Content Marketing

A Guide to Whitepaper Promotion on Publication Sites

Do Publication Sites Really MatterA successful whitepaper does require all the promotional activities but at the same time the places where you publish your whitepaper matters a lot. Imagine a situation where you have done all the promotional activities for your whitepaper with the best display ads, interstitial ads, and other rich media content but there are no visitors on the page where you have...[more]

Content Marketing

Whitepaper Promotion using Display Ads

So, you’ve created the whitepaper, now what?Whitepapers can be a striking marketing tool, but there could be many compelling whitepapers that may not serve your marketing objectives and goals just because you haven’t put on enough efforts to promote it. Promotional activities build your brand and thought leadership while driving traffic that helps you in achieving your marketing goals....[more]

Content Marketing

3 Whitepaper Mistakes and How to Avoid Them

Whether you intend to drive more leads or position yourself as a thought leader,creating atop-notch whitepaperdoesn’t come easy– especially when everyone is vying to take center-stage amidst all the content clutter. Regardless of the end goal, the only way to distinguish a great whitepaperfrom the sea of mediocrity is to determine how well it resonates with the buyers’ problems.K...[more]

Content Marketing

Why Is It Important for Product Marketers to Leverage Content?

Every organization is different, every company is different, every story is different, and every team in the marketing space is different. This blog is about the one thing that remains consistent in every marketing endeavor, and that is, content. Content has quickly become the champion of pretty much every marketing strategy today!As you tussle with how to communicate with today’s consumers,...[more]

Content Marketing

2020 Webinar Benchmarks Report | Webinars Are Alive and Kicking

Have you ever wondered what it takes to put together a live webinar or an evergreen webinar? If you want to increase webinar registration for a marketing webinar, putting together webinar content that aligns with your overall content marketing strategy is key. Just a few critical aspects of webinar marketing if done wisely, can make the mark.Webinar marketing is not a science but there are proven ...[more]

Content Marketing

Enhance Your Product Marketing Using Content - an Outreach Strategy Going into 2020

Product marketing in a way can be very simplistic; it's like you showcase your shiny new object and if the audience likes it, they'll buy it. This traditional sales pitch approach can be incredibly short-term with negligible impact in terms of client connect. What if there was more to captivate the potential buyer and at the same time build customer relationships, rather than just dangling the fea...[more]

Content Marketing

6 Easy Steps to B2B Video Marketing Campaigns

TOUT... PITCH... WOO... BOOST... PROMOTE... ENDORSE... BROADCAST... PUBLISH... PINHaven’t you all come across these terms?Evolution in marketing has gone through various stages.It could be anything like touting, pitching a product or wooing the customers.Marketing strategies tend to keep changing with time. Thanks to the advancing technology. Blogs and articles play a vital role in marketing...[more]

Content Marketing

Important Video Marketing Techniques in 2018

Video marketing has taken the world by a storm. Content is the driving force behind marketing. Being able to hold the attention of your audience for more than a glance at an ad gives you more opportunity to connect. Videos typically lastingbetween 20-30 seconds have the opportunity to make more of an impact. Take a look below to find what video marketing will look like in 2018.Why Your Marketing P...[more]

Content Marketing

How AI Is Transforming Content

One would think only a human could create complex, high-level projects and campaigns. But, what if a computer could generate useful marketing content? We might not be too far away from that reality. Tools like generation analytics and predictive analytics will give AI a good amount of the creation process, and in some cases,allow it to generate content. Associated Press is already using AI to crea...[more]

Content Marketing

Salesforce Launches New Hybrid CMS Platform 'Salesforce CMS’

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud).Customers have become accustomed to consuming content across multiple channels...[more]

Content Marketing

Best Practices to Create an Ideal Webinar

Webinars are increasingly becoming a popular tool for multiple industries around the world. They’re being widely employed by marketers and other professionals to effectively establish conversations with individuals to display products, services, and generate potential leads.A webinar is a web-based meeting or presentation held in real time with individuals around the globe.Why the fuss? Crea...[more]

Content Marketing

Content Syndication Strategies to Boost Your Readership

Content syndicationis a cost-effective way of generating qualified leads for your sales department.But you gotta get it right.Tweet This!There’s a common myth out there that says syndicated content is duplicate content, and that that can wreak havoc for yourSEO. This is totally beside the point. The key reason for content syndication is just so it can bolster your marketing efforts. It&rsquo...[more]

Content Marketing

5 Mistakes Content Marketers Often Make and Tips to Avoid Them

Long before the content marketing become the golden ticket for marketers to educate, empower and convert leads, Bill Gates famously declared, “Content is king.” Today, the prescience of his statement is clear.The rise of social media and internet marketing has proven him right.Nobusiness can afford to ignore content marketing as a way of building their brand and increasing profits. Bei...[more]

Content Marketing

Top Ways to Bolster your Whitepaper Outreach

There is a lot of effort, time and expertise that goes into creating an elaborate and definitive brief document called a ‘whitepaper’, but the work doesn’t stop here, you’re only halfway through! Whitepapers are an effective tool for content promotion when it comes to the B2B market sphere. You need to get down and proceed with a decisive plan for promoting your whitepaper ...[more]

Content Marketing

6 Things to Consider for Your Whitepaper Promotion

Are you looking to establishthought leadership,generate more leadsand perhaps nurture the existing ones until they are ready to buy? When it comes to growing your pipeline and achieving maximum returns, most B2B businesses consider whitepaper to be more effective than videos, blogs, infographics, e-newsletters, etc.Unlike the sea of content that we often see today, awhitepaperis something that you...[more]

Content Marketing

5 Tips to Nail Your Video Marketing Strategy

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a ...[more]

Content Marketing

Best Content Marketing Hacks That’ll Skyrocket Your Sales

Let’s understand the dynamics of content marketing. You’re producing loads of different content and distributing them but you’ve failed to generatesales.If you’re someone who:doesn’t have a clearly defined content strategyhas their strategy focused on awareness and engagement, not on driving salesand is struggling to make content marketing impact on salesHere are 6 re...[more]

Content Marketing

Connect the Dots in Content Marketing

A good movie, soothing music, or an epic poem, what makes them stand out?Is it the characters in a movie? Is it a sound in music, or is it the words in poetry?Imagine a movie without a good storyline, music without properly placed notes, or a poem without fine odes. None of these will be effective without killer content.'CONTENT creates CONNECTION.'It helps in creating a strong link be it in a mov...[more]

Content Marketing

Content Marketing - Key Practices to Adopt in 2019

Three adjectives come to mind when we think of content marketing – engaging, highly effective and perfectly appropriate for the online generation.Tweet This!As a matter of fact, it is the next big marketing revolution!We live in a world where trends come and go, and people’s expectations keep changing. When the requirement came about for meeting the consumers’ needs on a digital ...[more]

Content Marketing

Top 7 Ways to Prepare the Best B2B Presentations

Whether you are pitching to a team or individual, presenting a proposal preparation is key to winning the deal. The success of B2B sales will reflect on your approach. Starting out a situation the wrong way has no return. Being confident, creating the best powerpoint presentation, and having your sales strategy locked away will have you leaving a good impression.Check out these 7 ways to improve y...[more]

Content Marketing

Content Marketing Trends from 2016 That Will Soar in 2017

We’re almost in Q4 2016 and it’s getting to that time when we take stock of what’s worked and not worked for us this year before we begin to make our plans and set budgets for 2017.Here are 7 trends from 2016 that promise to be winners in 2017:UGC VS. STAFF CONTENTCompanies are getting increasingly better at finding ways to source their content rather than develop their own conte...[more]

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