Learning Hub

“Global marketing automation spending will reach $25 billion by 2023, implying a 14% annual growth rate,” a Forrester report.Tweet This!The investment in marketing automation technology is increasing at an astounding rate. With the availability of modern technologies, it has become easier for marketers to automate their marketing processes for efficient management and to achieve in-tim...[more]

Having trouble with boosting your marketing efforts and driving more sales?Ever since big data came into picture the world of marketing changed significantly.With millions of data being generated on a daily basis, it not only seems convenient but is equally difficult for businesses to segregate the right data that will lead them to the ideal consumer. Same goes for executing the correct strategies...[more]

It’s been almost a year since the GDPR was put into effect which caused a fundamental shift in the marketing landscape. And with the global need to enforce transparency between businesses and users, it looks like few other countries have followed suit.The reason why GDPR came to exist in the first place was because of the massive digital disruption, especially the internet. Users demanded mo...[more]

The real reason behind why digital personalization and customer experience (CX) is soaring every year is because experts have been able to hack into the heart of their main challenge, and that is – data. Yes. Data is everywhere today. Every big enterprise is scrambling to tell us about their big data, data analytics, data privacy etc, and amidst that data mania there is data mining.Tweet Thi...[more]

“Privacy is not an option and it shouldn’t be the price we accept for just getting on the internet. Our voices matter and our actions matter even more,” stated by Gary Kovacsin his speech‘Tracking our online trackers’at theTED 2012event highlights the importance of privacy as our fundamental right.Not many were much aware of this fundamental right until Edward Snowden...[more]

"It's not the ink, it's the think"-Avinash Kaushik, Digital Marketing Evangelist, GoogleIt is all about the data. From tailoring and customizing information to providing a seamless shopping experience, use of intent data or behavioral data is making waves for B2B organizations around the globe. It has certainly made its mark and there’s no denying it.Gone are the days where demographics and ...[more]