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Data Management

Intent Data in the Age of Data Regulation

MARCH 23, 2020

Since the implementation of the Data Protection Act in 2018, the approach behind the use of data has...

Data Management

Effective Data Management Is the Key to Marketing Automation Success

“Global marketing automation spending will reach $25 billion by 2023, implying a 14% annual growth rate,” a Forrester report.Tweet This!The investment in marketing automation technology is increasing at an astounding rate. With the availability of modern technologies, it has become easier for marketers to automate their marketing processes for efficient management and to achieve in-tim...[more]

Data Management

How Leveraging Big Data Can Boost Your Target Marketing

Having trouble with boosting your marketing efforts and driving more sales?Ever since big data came into picture the world of marketing changed significantly.With millions of data being generated on a daily basis, it not only seems convenient but is equally difficult for businesses to segregate the right data that will lead them to the ideal consumer. Same goes for executing the correct strategies...[more]

Data Management

How to Be GDPR Compliant in 2019 and Beyond

It’s been almost a year since the GDPR was put into effect which caused a fundamental shift in the marketing landscape. And with the global need to enforce transparency between businesses and users, it looks like few other countries have followed suit.The reason why GDPR came to exist in the first place was because of the massive digital disruption, especially the internet. Users demanded mo...[more]

Data Management

Understanding Data Mining in 2019

The real reason behind why digital personalization and customer experience (CX) is soaring every year is because experts have been able to hack into the heart of their main challenge, and that is – data. Yes. Data is everywhere today. Every big enterprise is scrambling to tell us about their big data, data analytics, data privacy etc, and amidst that data mania there is data mining.Tweet Thi...[more]

Data Management

CASL: Protecting the ‘Right to Privacy’ Around the Globe

“Privacy is not an option and it shouldn’t be the price we accept for just getting on the internet. Our voices matter and our actions matter even more,” stated by Gary Kovacsin his speech‘Tracking our online trackers’at theTED 2012event highlights the importance of privacy as our fundamental right.Not many were much aware of this fundamental right until Edward Snowden...[more]

Data Management

User Intent – the Secret to B2B Marketing Success

It is all about the data. From tailoring and customizing information to providing a seamless shopping experience, the use of B2B intent data or behavioral data is making waves for B2B organizations around the globe.Gone are the days where demographics and age-old B2B lead generation was the primary option to find B2B intent leads. The awakening of digital disruption has brought customer intent to ...[more]

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