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Social Media Marketing

Are You Choosing the Right Social Media Platform to Reach Your Audience?

MARCH 23, 2020

Are you using social media platforms to build your brand? If yes, then have you analyzed which one w...

Social Media Marketing

OutboundEngine Launches Social Ads for SMBs

Marketing software is used to manage online advertisements on social media sites such as Facebook, Twitter, and LinkedIn. These software platforms make managing large audiences on social media sites viable for the company’s marketing teams. Apart from managing audiences, social media management applications allow easy content creation and delivery; they also provide advanced analytical tools...[more]

Social Media Marketing

Webinar Promotion on Social Media Channels

Has this ever happened to you where you had a webinar and nobody showed up, you were just doing a live webinar by yourself?It’s not the greatest feeling in the world especially when you put all that time and effort into it.Making webinar marketing a part of your content marketing and video marketing strategy is almost a no-brainer today. A webinar presentation in the past was an easy ticket...[more]

Social Media Marketing

Top 4 Social Media Platforms to Promote Your Whitepaper

Are you looking for an effective way to build your brand, to demonstrate thought leadership, and to position yourself to the next level? Hold on!There is no better way to do this than writing a whitepaper.According to the Content Marketing Institute, 70% of B2B companies rank whitepapers as one of the most effective forms of marketing content above videos, blogs, newsletters, and online presentati...[more]

Social Media Marketing

Maximize Your Campaign Results with Facebook’s Cost Cap Bid Strategy

“Cost cap simplifies campaign management and helps you focus on scaling volume of results while controlling costs. Unlike other bid strategies that help optimize for cost, cost cap enables you to set the max CPA/CPI you're willing to pay for results, reducing complexities in managing bids while maximizing your campaign results.” –FacebookTo strike a balance between achieving opti...[more]

Social Media Marketing

Tips to Create a Winning LinkedIn Retargeting Strategy

‘Remarketing’ can be defined as taking a ‘second shot’ at marketing to somebody who’s visited your website. If you’re running a B2B business and somebody visits your website to read an awesome article, blog, or whitepaper but doesn’t send you a message to inquire more about your services. Instead, they just leave. Wouldn’t it be great if you could ad...[more]

Social Media Marketing

Successful SMM Strategies for Your Software

According to Michael Gerber’s book ‘The E-Myth’ (“Entrepreneurial Myth”) If you’re good at something it doesn’t mean that you are good at everything. If you are going to run a business, you have to be strong in accounting, finance, operations, and really-really good in marketing.Software executive chairman Tony Zingale believes that software companies must...[more]

Social Media Marketing

7 Affordable SMM Automation Tools

Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence.Sean GardnerAlright, Social Media Marketers! Are you struggling every day to get everything done in your online business? Are you unable to create a social media strategy t...[more]

Social Media Marketing

Twitter’s Longer Tweets to Begin September 19th

After their announcement in May, Twitter will execute changes with respect to how characters in a tweet tally towards its present limit on September 19th.The individuals who battle to fit their ramblings inside 140 characters will now have more space to convey what needs be or the brand they speak to. As opposed to extend the limit at danger of losing clients who appreciate the short upgrades whic...[more]

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