Learning Hub

In today's cutthroat business world, where leads are as elusive as unicorns, effective lead scoring is the secret potion to unlock sales success. But fear not, fellow warriors of commerce, for we have a powerful ally at our disposal: artificial intelligence (AI). So, grab your wands and get ready to dive into the whimsical world of lead scoring, where AI algorithms work their magic. In this...[more]

Solving Lead Generation Issues As a demand gen leader, it’s crucial to make sure that the leads your team is generating for your sales team are of the highest quality. In fact, the quality of leads can make all the difference when it comes to achieving your revenue goals and building trust across your organization. But sometimes, it can be challenging to know how to improve lead quality. In...[more]

B2B businesses rely heavily on data sources to target their customers. These data sources provide companies with accurate information about their customers, their buying journeys, and their areas of interest. Information about customers is crucial to curating marketing and sales team strategies, but it is also essential to look out for the customers' privacy. Therefore, there has emerged a need...[more]

The business-to-business (B2B) marketing industry has changed tremendously. It has gone way beyond the common strategy of approaching another business to sell its products and services. B2B marketing efforts focus more on incorporating creativity in their campaigns for long-term productivity and enhanced customer experience. This is precisely what the B2B effectiveness code is all about. The B2B...[more]

Since 2019, the pharma industry has been facing challenges like no other. The pandemic has put tremendous pressure on consistent sustainability, and thus, customers are becoming increasingly aware of their buying patterns. This has compelled the pharma industry to deliver nothing but the best! With the rise of competition in the pharma industry, it has become crucial to devise strategic plans...[more]

Video marketing has proved to be one of the most successful marketing methods for B2B. No matter the marketing challenges, B2B video marketing campaigns strengthen inbound marketing by all means. If we consider the changing times, be it the pandemic, digital evolution, or emerging competition in every field, there needs to be one eye-catching marketing campaign that makes your brand stand out...[more]

We have generated a lead whenever a customer visits the website, but what about conversion? A customer is a conversion only when they complete the checkout process on the website. Thus, a B2B conversion rate is when the decision-maker completes the formalities on the website or calls for action and converts to a customer. But unfortunately, according to econsultancy, only 28% of B2B are satisfied...[more]

Have you ever seen a particular superstar endorse a specific product, and the sales reach sky-high? Do you think that when influencers promote content on their pages, it helps the brand raise its sales and value? If your answer to the above questions is yes, you know what a content outreach strategy is! It is the method of letting influencers reach out to their audience and promote their content....[more]

The General Data Protection Regulation (GDPR) is a series of new regulations to give European Union (EU) citizens greater control over their data and information. Whenever a user visits a particular site, they look for the security sign in the URL bar. They proceed only after 100% assurance. Post that, they leave earlier than expected if the site asks them for personal data. Thus, after years of...[more]

B2B marketing trends evolve every year. And needless to say, the pandemic accelerated it. Many businesses strived to keep themselves alive during the pandemic,while some flourished as they adapted effortlessly. But the businesses which suffered minimal in the pandemic were the ones that adopted the latest trends and technology. As a result, they evolved digitally with time and had minimal hurdles...[more]

B2B marketing has to be precise and to the point. B2B clients are influenced differently when it comes to search marketing. You have a comprehensive guide on SEO strategies, but it requires something more for successful SEO. And that is a set of the best search engine optimization tools. This article will talk about the seven favorite search engine optimization, free tools of B2B marketers with...[more]

Have you wondered how Google identifies what, why, when, and how customers want something? If you are a service provider, you must wonder what it takes to rank on Google or any other search engine? To rank on the first page of any search engine, you need to have basic and advanced knowledge of search marketing. Thus, in this article, we introduce you to search marketing and how you can...[more]

Listen to this article here: There have been various discoveries of methods that support lead conversion. But the most effective and efficient way to make conversions in B2B is storytelling. B2B storytelling might sound an overrated statement until you get to know the whole story. Significance of B2B Storytelling Since stories have the power to influence the audience, it also holds the power to...[more]

B2B Conversion RateOptimization (CRO) refers to improving the likelihood that a user will complete an outlined goal on your website.Improving the conversion ratein the B2B, vertical includes so many different aspects and you will be able to know a few of them here in the following article. This can be anything from buying a product, requesting a quote, or downloading a white book, and is...[more]

Categorizing the data on the internet, with the wide variety that is available and further using it for specific business targets can be a complex process. It can be very difficult to accurately score a lead if we are considering traditional data when a specific lead is considered. However, B2B marketers can exactly determine the lead and optimize the engagement strategy with up-to-date intent...[more]

"Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.” – David Ogilvy Paid Advertising is booming. Paid ad spend in 2019 itself was as high as $135.9 billion. That's only meant to...[more]

To strive in the competitive, data-driven B2B market, your business tactics game should be on point and ahead of the other businesses in the market. 'Time is 'money' is not quite true in the B2B sphere. It goes like this. 'Data is 'money'! But obviously, the data itself is not going to get you the money. However, you are responsible for leveraging the value of the data that you have to enhance...[more]

B2B Marketers, are you looking to build a niche/premium client base that is highly engaged? Look no further than podcasts! It's a content marketing format that is booming and how! 85% of people who click 'play' on a podcast listen to nearly all of it and 42 million Americans (or 15% of the U.S. population) listen to a podcast every week. One of the main reasons for such a huge audience to invest...[more]

With more eyes on screens, marketers are looking toward content marketing to stay connected with customers especially in dire circumstances. The unpredictability of the situation is the main reason good content is going to be your most valuable marketing asset right now. Even if consumers may not necessarily be purchasing from you right now, it is the time that relationships are built between...[more]

What Is a Content Outreach Strategy? A content outreach strategy is a plan through which you directly promote your content to influential people who have an audience similar to yours. The purpose here is to get them to share your content with their audience that increases your exposure to the potential clients. To begin with, you need to prepare an effective content outreach strategy that will...[more]

Listen to the blog here: Every B2B organization is different but the lead generation process remains predominantly the same for all. 2020 being the year that it was, was different and largely difficult for most businesses. Lead generation techniques for B2B companies had to be revised to suit the market scenario. Nevertheless, now that companies have started to get back on their feet, the B2B...[more]

Generating leads has never been easy for a B2B marketer and the year 2020 is trying one’s patience.According to HubSpot,61% of marketers say generating traffic and leads is their top challenge. Since there is a huge expansion of various digital marketing methods, a marketing team uses all possible processes for approaching a prospective customer and then generate leads further. As a matter...[more]

Have you ever wondered what it takes to put together a live webinar or an evergreen webinar? If you want to increase webinar registration for a marketing webinar, putting together webinar content that aligns with your overall content marketing strategy is key. Just a few critical aspects of webinar marketing if done wisely, can make the mark. Webinar marketing is not a science but there are...[more]

The impact of the novel coronavirus continues to be massive all around the world. With the onset of extended furloughs, closing down of brick-and-mortar stores, and a possible recession, B2B marketers are more determined to keep their heads above water. Coming up with a profitable content strategy has become all the more difficult as a content marketing agency has very limited options to explore...[more]

Not just a buzzword but a game-changer for top marketers since the mid-2000s, account based makrteing (ABM) has become a staple in today’s marketing endeavors to drive demand and increase ROI.According to Rollworks, “B2B organizations such as Bottomline Technologies, People.ai, and OneNeck IT Solutions are relying on a blend of traditional demand generation tactics with ABM strategies...[more]

Are you using social media platforms to build your brand? If yes, then have you analyzed which one works effectively and meets your goals? You hardly get time to use every social media outlet out there for your business. No one would like to waste time on a platform that does not give returns over a period of time. It's better to research and narrow down the list to a few social media platforms...[more]

Are you a marketer struggling to craft the perfect emails that your target audience would want to open and read?Whether you like it or not the success of your email marketing campaign depends on the open rates you get. You cannot generate business opportunities through a potential customer if there's no one to read your emails. More than 20% of your marketing emails never make it to the...[more]

There’s absolutely no doubt that the debate over the state of women in society has been an interesting one. Whether it’s legendary figures like Simone De Beauvoir, Gloria Steinem, Maya Angelou, Malala Yousafzai or our very own Emma Watson, the emphasis on gender equality seems just a tad overstated. Throughout the past, present, and future. Mainly because most of these issues around...[more]

Timely, personalized and hyper-relevant to the reader, automated emails are certainly doing a hell of a job for marketers by saving them plenty of time and money. But having said that, a lot of them are still making mistakes – from not being careful of the smallest errors to painful data problems, some of these can seriously damage your credibility. When it comes down to email marketing...[more]

A successfulCRO campaignwon’t just save your time, money, and efforts but also help you discover new growth strategies for your business.When executed right, CRO uncovers useful customer behavior insights as well as important tips on how to better optimize the user experience (UX) to meet your goals. But how do you pull off an effective campaign that drives results? According to thisblogby...[more]

True Influence, an intent-based marketing and demand generation solutions provider, announced its Intent Base data feed. The tool aims to provide B2B marketing teams with intent signals that represent opportunities to connect with a target audience. Why Intent Data Is Essential for B2B Marketers and Enterprises? What is user intent, is common question asked by marketers. Intent data is the elixir...[more]

Having trouble with boosting your marketing efforts and driving more sales? Ever since big data came into picture the world of marketing changed significantly.With millions of data being generated on a daily basis, it not only seems convenient but is equally difficult for businesses to segregate the right data that will lead them to the ideal consumer. Same goes for executing the correct...[more]

Are you looking for an effective way to build your brand, to demonstrate thought leadership, and to position yourself to the next level? Hold on! There is no better way to do this than writing a whitepaper. According to the Content Marketing Institute, 70% of B2B companies rank whitepapers as one of the most effective forms of marketing content above videos, blogs, newsletters, and online...[more]

It is reported that the US healthcare industry spent $2.84 billion on online advertising and is estimated to spend another $3.14 billion this year. Regardless of digital marketing and advertising’s continued success, the healthcare sector somehow feels short of development. This happens because of two main reasons: their inability to keep up with the quality and not having enough medical...[more]

Talking about successful marketing strategies, do you know email marketing consistently ranks as one of the best tactics to reach your ultimate marketing goals? The world today is dominated by social media and mobile, where an Email marketing campaign is not a new thing. Yet, there is no denial of the fact that still, it is one of the most effective channels for any business organisation to drive...[more]

The artificial intelligence platform market is estimated to be worth $9.88 billion by 2022 and marketers will be at the forefront to adapt to these changes as they move forward toward shaping the future of the advertising industry as a whole. If AI and marketing are stated as the 'future', recent surveys indicate that the future is now! According to Forbes, 1.82 billion people worldwide are...[more]

So the new and exciting opportunities that adoption of AI brings to the marketing sphere have been well established. Because every business is now scrambling to stay on top of the competition by joining forces with AI. Having said that, it doesn’t mean things can’t go south and marketers can’t go wrong once in a while. A study done by data analysts in Teradata discovered that...[more]

New year, new challenges! That's not true for B2B lead generation companies. Lead nurturing continues to be the B2B marketer's primary task, but also a constant challenge. According toHubSpot, generating traffic and leads was a major challenge for 63% of marketers in 2019. Now, if you're one of the marketers, you don't want to enter the new year with the same problems. And we are here to help....[more]

Days of doing manual tasks are way behind us, and despite the debate surrounding the emergence of robo-advisors being a threat to human advisors, there seems to be no sign of stopping it. Created as a result of the 2008 financial crisis, robo-advisors were first launched by Betterment and since then many others have followed suit, including PersonCapital and Wealthfront. Their main goal was to...[more]

Storytelling in B2B marketing isn't just about recounting a B2B brand story: it's the specialty of having the option to pass on your brand's story and convey your message in such a way that it will interest your audience, their feelings, and eventually assist you with gaining their trust. Brand storytelling is picking up force in the marketing world. A great story is experimentally demonstrated...[more]

Has this ever happened to you where you had a webinar and nobody showed up, you were just doing a live webinar by yourself? It’s not the greatest feeling in the world especially when you put all that time and effort into it. Making webinar marketing a part of your content marketing and video marketing strategy is almost a no-brainer today. A webinar presentation in the past was an easy...[more]

The rapid advancement of location-based technology has propelled Geomarketing to the frontline of marketing strategies. Enterprises are heavily investing in geo-based marketing technologies to connect to their ideal buyers. According to the latest 2019 report by Zion Market Research, the global geomarketing market spending was about $7.4 billion in 2018 and is expected to reach approximately...[more]

Webinar marketing has emerged as an integral marketing tool amidst the global shift due to the pandemic. Among the several ways that B2B marketers have found to stay in touch and stay relevant in these times, webinar marketing is a great way to generate high-quality leads from your audience. Webinars have been popular for over a decade but 2020 has introduced a massive shift towards digital meets...[more]

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud). Customers have become accustomed to consuming content across multiple...[more]

Marketing software is used to manage online advertisements on social media sites such as Facebook, Twitter, and LinkedIn. These software platforms make managing large audiences on social media sites viable for the company’s marketing teams. Apart from managing audiences, social media management applications allow easy content creation and delivery; they also provide advanced analytical...[more]

Do you know various enterprises provide perfect products and services but simply can’t succeed? It’s because their content doesn’t reach the proper audience. No matter how engaging it is. Often content is aligned to appeal to everyone, which leads to lower conversion rates and a waste of time and resources. Social media platforms are constantly evolving, with larger audiences...[more]

“The aim of marketing is to make selling superfluous.” Peter F. Drucker While selling is an art, it solely depends on how much marketing effort you have put in to make it possible. And when it comes to marketing efforts it will be incomplete unless you leverage modern technology to attain these marketing goals as ‘modern marketing requires modern solutions.’ These...[more]

Without reaching the target audience your business will fail, all-the-time, every time! Having the best product doesn't guarantee you success in the market place. This is why lead generation and lead management is critical. HubSpot’s statistics found that 54% more leads are generated by inbound marketing tactics than by traditional paid marketing. Marketers all around the globe are...[more]

Content syndication is a cost-effective way of generating qualified leads for your sales department. But you gotta get it right. It is also one of the most popular content marketing strategies that B2B marketers are actively investing. While there are too many ways of doing that, finding the right target audience considering the growth in digital content marketing is a little complex. There's a...[more]

The multi-billion travel-tech industry is not only alive and well, it is thriving. According to Statista, 1.2 million people traveled internationally around the world generating global revenue of U.S $1.26 million. The future seems even more promising as millennials love to travel and comprise the traveling population more than Baby Boomers and Gen Xers combined. Appeal to the current...[more]

Google UK has aligned its B2B marketing efforts towards consumer advertising in a brand new campaign promoting the value of search advertising for businesses. ‘Find What Matters’ – Google’s first B2B search campaign aims to remind businesses of the value of search as a lucrative advertising platform. It has specifically been designed like a B2C campaign to promote the use...[more]

So far the impact of technological breakthrough has been so prevalent in our lives that we hardly bat an eyelid at the prospect of new possibilities. These same developments have made way into the traveling industry, shaping the way we travel and promising an even more exciting experience in the years to come. Especially for the world of business travel, this has proved to be extremely crucial....[more]

The most prevalent question in the travel tech industry for marketers is “How do you get quality leads?” A business cannot survive without a constant inflow of leads. According to Statista, business travel makes a total global economic contribution of 1.23 trillion U.S. dollars. There is huge scope and potential for marketers, especially with the upcoming wave of artificial...[more]

What’scorporate travel managementwithout a winning SEO strategy?Pretty much irrelevant and unnecessary. Not only is the corporate travel industry one of the fastest growing domains to work in, but it also houses a large number of different business models, including airlines, business travel agencies, etc. Making it all the more important to invest in SEO campaigns. Thanks to the digital...[more]

Do Publication Sites Really Matter A whitepaper can surely become successful by conducting promotional activities but at the same time the places where you publish your whitepaper matters a lot. Imagine a situation where you have conducted a strong content marketing campaign for your whitepaper with the best display ads, interstitial ads, used social media, and other rich valuable content but...[more]

So, you’ve created the whitepaper, now what? Whitepapers can be a striking marketing tool, but there could be many compelling whitepapers that may not serve your marketing objectives and goals just because you haven’t put on enough efforts to promote it. Promotional activities build your brand and thought leadership while driving traffic that helps you in achieving your marketing...[more]

Whether you intend to drive more leads or position your thought leadership ideas, creating a top-notch whitepaper doesn't come easy - especially when everyone is vying to take center-stage amidst all the content clutter. Regardless of the end goal, the only way to distinguish a great whitepaper from the sea of mediocrity is to determine how well it resonates with a B2B buyer's problems. Know that...[more]

“Global marketing automation spending will reach $25 billion by 2023, implying a 14% annual growth rate,” a Forrester report. The investment in marketing automation technology is increasing at an astounding rate. With the availability of modern technologies, it has become easier for marketers to automate their marketing processes for efficient management and to achieve in-time...[more]

It comes as no surprise as to why more and more B2B marketers are moving towards personalization to strengthen their martech stack and reach their potential buyers. At a time where one-on-one communications are must-haves, it only makes more sense for marketers to crank it up a notch. By using both marketing automation platform and real-time personalization to enhance CX, down to the individual...[more]

“There are some things that money can’t buy. For everything else, there’s________ “. I don’t need to complete the slogan, do I? Mastercard! The answer jumps right at you without even thinking. This is exactly what seasoned and successful marketing efforts aim to achieve, but it’s not as easy as it seems. Creating a complete new marketing campaign may definitely...[more]

Not only is it cost-effective but also one of the quickest ways to reach your potential buyers.At its core, pay-per-click advertising for B2B is much like a B2C one. Instead of you waiting around to be found, your target market hunts for you with the help of keywords in search engines. Today, modern B2B buyers have high expectations and much like any consumer out there, they too expect...[more]

Marketing strategies tend to change with time and place. Strategies that upsurge sales in one particular region may not be effective in some other region. Not only this, but marketing strategies are also influenced by the industry domain in which these are applied.The pharmaceutical industry is one such domain where growth is mainly characterized by various marketing strategies and other business...[more]

Let's understand the dynamics of content marketing. You're producing loads of different content and distributing them but you've failed to generate sales or add any relevant leads in your marketing funnel. Understanding the WHY here is definitely important. If you're someone who: doesn't have a clearly defined content strategy has your marketing strategy focused on awareness and engagement and...[more]

“Cost cap simplifies campaign management and helps you focus on scaling volume of results while controlling costs. Unlike other bid strategies that help optimize for cost, cost cap enables you to set the max CPA/CPI you're willing to pay for results, reducing complexities in managing bids while maximizing your campaign results.” – Facebook About the Bid Strategy The Facebook ad...[more]

The real reason behind why digital personalization and customer experience (CX) is soaring every year is because experts have been able to hack into the heart of their main challenge, and that is – data. Yes. Data is everywhere today. Every big enterprise is scrambling to tell us about their big data, data analytics, data privacy etc, and amidst that data mania there is data mining.Tweet...[more]

The digital marketing landscape is witnessing a dramatic shift. What was effective just a few years ago is now an old hat. With increasing demands in the business, every year, new technologies come out, existing technologies get smarter & advanced, and this is not going to stop, but will continue to happen with a faster pace in future. In 2013, 76% of those asked in Adobe’s Digital...[more]

It’s no biggie that devices from the watches we wear to cars and refrigerators we use daily have evolved and are doing a lot more than what they were originally designed to do — thanks to the miracle that is IoT. By reducing human interventions and rendering our homes smarter, IoT is quickly becoming one of the phenomena to bring the future to the doorsteps of mankind. IoT or the...[more]

“Privacy is not an option and it shouldn’t be the price we accept for just getting on the internet. Our voices matter and our actions matter even more,” stated by Gary Kovacsin his speech‘Tracking our online trackers’at theTED 2012event highlights the importance of privacy as our fundamental right. Not many were much aware of this fundamental right until Edward...[more]

Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we'll augment our intelligence. Ginni Rometty, CEO – IBM It never ceases to amaze us when we think about the contribution of technology in the marketing sphere and how it has steered the ship to a place where we exist today. And among the many...[more]

Banking industry has seen a tremendous revolution today. With digitalization, the way we bank has changed to a great extent. Gone are the days when plastic money was considered as advancement in banking technology. Today plastic money like debit cards, credit cards, and other cards is almost considered bygone. Nowadays banking services are right in our palm with just one touch access to your...[more]