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Emerging B2B Marketing Trends in 2022

NOVEMBER 19, 2021

B2B marketing trends evolve every year. And needless to say, the pandemic accelerated it.In the pand...

B2B MARKETING

Emerging B2B Marketing Trends in 2022

Emerging B2B Marketing Trends in 2022
B2B marketing trends evolve every year. And needless to say, the pandemic accelerated it.In the pandemic, many businesses strived to keep themselves alive while some flourished as they adapted effortlessly.But the businesses which suffered minimal in the pandemic were the ones that adopted the latest trends and technology. As a result, they evolved digitally with time and had minimal hurdles to su...[more]

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7 Favorite SEO Tools of B2B Marketers

7 Favorite SEO Tools of B2B Marketers
B2B marketing has to be precise and to the point. B2B clients are influenced in a different way when it comes to search marketing. You have a comprehensive guide on SEO strategies, but it requires something more for successful SEO.And that is a set of the best search engine optimization tools.This article will talk about the seven favorite search engine optimization, free tools of B2B marketers wi...[more]

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The Basics of Search Marketing | How to Get Started the Right Way

The Basics of Search Marketing | How to Get Started the Right Way
Have you wondered how Google identifies what, why, when, and how customers want something? If you are a service provider, you must wonder what it takes to rank on Google or any other search engine?Well, to rank on the first page of any search engine, you need to have basic and advanced knowledge of search marketing. Thus, in this article, we introduce you to search marketing and how you can incorp...[more]

LEAD GENERATION

All About B2B Conversion Rate Optimization Strategy

All About B2B Conversion Rate Optimization Strategy
B2B Conversion RateOptimization (CRO) refers to improving the likelihood that a user will complete an outlined goal on your website.Improving the conversion ratein the B2B, vertical includes so many different aspects and you will be able to know a few of them here in the following article.This can be anything from buying a product, requesting a quote, or downloading a white book, and is significan...[more]

B2B MARKETING

What Brands Need to Know About Data Privacy in B2B Market

What Brands Need to Know About Data Privacy in B2B Market
With changing times and technology, the B2B industry has a vast range of changes happening right now and even more in the coming future. Although changes 'have been accepted by the B2B market, the traditional techniques and methodologies won't change that fast.However, one of those unchanging concerns in the industry would always be B2B data protection. The Changing Dynamics of Data in B2B SpaceSa...[more]

LEAD GENERATION

The Ultimate Email Marketing Checklist for 2021

The Ultimate Email Marketing Checklist for 2021
2021 is known as the digital marketing era. It’s becoming increasingly important for companies to be at the top of their game and stay relevant in this close-fitting competition. With the surge of numerous marketing methods, businesses are significantly losing sight of how essential email marketing is. There’s no denying that it is one of the oldest methods of marketing, however, email...[more]

CONTENT MARKETING

B2B Storytelling: The Key to Conversion

B2B Storytelling: The Key to Conversion
Listen to this article here: There have been various discoveries of methods that support lead conversion. But the most effective and efficient way to make conversions in B2B is storytelling. B2B storytelling might sound an overrated statement until you get to know the whole story.Significance of B2B StorytellingSince stories have the power to influence the audience, it also holds the power to ma...[more]

LEAD GENERATION

B2B Lead Generation Strategies for 2021

B2B Lead Generation Strategies for 2021
Listen to the blog here: Every B2B organization is different but the lead generation process remains predominantly the same for all. 2020 being the year that it was, was different and largely difficult for most businesses. Lead generation techniques for B2B companies had to be revised to suit the market scenario. Nevertheless, now that companies have started to get back on their feet, the B2B lead...[more]

CONTENT MARKETING

Content Marketing: An Integral Part of Modern Business Strategy

Content Marketing: An Integral Part of Modern Business Strategy
With more eyes on screens, marketers are looking toward content marketing to stay connected with customers especially in dire circumstances. The unpredictability of the situation is the main reason good content is going to be your most valuable marketing asset right now. Even if consumers may not necessarily be purchasing from you right now, it is the time that relationships are built between bran...[more]

CONTENT MARKETING

The Ultimate Guide to Webinar Marketing

The Ultimate Guide to Webinar Marketing
We all are certainly aware of the effects that COVID-19 is having on all kinds of businesses around the world. The fact of accepting this reality as the “new normal” is the only way forward. While there are numerous ways that a marketer can use to generate leads and grow, webinar marketing is one way that is the most relevant at this time. One of the stats by 99firms states that a sing...[more]

CONTENT MARKETING

Impact of COVID-19 on B2B Content Consumption

Impact of COVID-19 on B2B Content Consumption
The impact of the novel coronavirus continues to be massive all around the world. With the onset of extended furloughs, closing down of brick-and-mortar stores, and a possible recession, B2B marketers are more determined to keep their heads above water. Coming up with a profitable content strategy has become all the more difficult as a content marketing agency has very limited options to explore n...[more]

ACCOUNT BASED MARKETING

Your Latest Account Based Marketing Guide to B2B Success

Your Latest Account Based Marketing Guide to B2B Success
Not just a buzzword but a game-changer for top marketers since the mid-2000s, account based makrteing (ABM) has become a staple in today’s marketing endeavors to drive demand and increase ROI.According to Rollworks, “B2B organizations such as Bottomline Technologies, People.ai, and OneNeck IT Solutions are relying on a blend of traditional demand generation tactics with ABM strategies ...[more]

CONTENT MARKETING

Webinar Promotions amid Coronavirus: Find the Connection

Webinar Promotions amid Coronavirus: Find the Connection
Thecoronavirus outbreakhas impacted businesses worldwide, affecting millions of people with a growing impact on the global economy. No one knows how severe the imminent economic downturn is or for how long it might last.Surviving is a major challenge during this lockdown. B2B marketers that we are having conversations with are planning, developing, andexecuting webinar promotion strategiesfor the ...[more]

DATA MANAGEMENT

Intent Data in the Age of Data Regulation

Intent Data in the Age of Data Regulation
Since the implementation of the Data Protection Act in 2018, the approach behind the use of data has changed dramatically. Our clients and customers don’t just want a great experience, they also want to make sure they can trust us. And it makes perfect sense in the present times.But as data is considered a key factor in a positive customer experience, U.S. brands and agencies have found it t...[more]

LEAD GENERATION

How to Navigate Your Email to Your Audience’s Inbox

How to Navigate Your Email to Your Audience’s Inbox
Are you a marketer struggling to craft the perfect emails that your target audience would want to open and read?Whether you like it or not the success of your email marketing campaign depends on the open rates you get. You cannot generate business opportunities through a potential customer if there's no one to read your emails. More than 20% of your marketing emails never make it to the audience's...[more]

TECHNOLOGY

Women Leaders at the Forefront of Tech

Women Leaders at the Forefront of Tech
There’s absolutely no doubt that the debate over the state of women in society has been an interesting one. Whether it’s legendary figures like Simone De Beauvoir, Gloria Steinem, Maya Angelou, Malala Yousafzai or our very own Emma Watson, the emphasis on gender equality seems just a tad overstated. Throughout the past, present, and future.Mainly because most of these issues around gen...[more]

ACCOUNT BASED MARKETING

How CSM Helps Your Business Grow Exponentially

How CSM Helps Your Business Grow Exponentially
“A satisfied customer is the best business strategy of all," says business writer and former management professor at the University of New Orleans - Michael LeBoeuf.Whether you are a Software-as-a-Service (SaaS) business, sell products or are a service-based company; customer success is the thing that will take you a long way. Making your customers happy by helping them solve their questions...[more]

LEAD GENERATION

7 Clever Strategies for Scalable B2B Lead Generation in 2020

7 Clever Strategies for Scalable B2B Lead Generation in 2020
New year, new challenges!That's not true for B2B lead generation companies. Lead nurturing continues to be the B2B marketer's primary task, but also a constant challenge. According toHubSpot, generating traffic and leads was a major challenge for 63% of marketers in 2019. Now, if you're one of the marketers, you don't want to enter the new year with the same problems. And we are here to help.Over ...[more]

TECHNOLOGY

How to Leverage Intent Data to Strengthen Your Martech Stack

How to Leverage Intent Data to Strengthen Your Martech Stack
Wouldn’t it be great if you’d know where to find prospects that are most likely to buy? Or what’s bugging them to delay buying? If it was possible to get insights on the purchase-intent of your buyer? Or if they are truly looking to buy?Most businesses spend huge amounts on advertising campaigns and still don’t come any close to meet their intended targets. If you’re ...[more]

DATA MANAGEMENT

True Influence® Inaugurates Its Intent Data Feed

True Influence® Inaugurates Its Intent Data Feed
True Influence, an intent-based marketing and demand generation solutions provider, announced its Intent Base data feed. The tool aims to provide B2B marketing teams with intent signals that represent opportunities to connect with a target audience.Why Intent Data Is Essential for B2B Marketers and Enterprises?What is user intent, is common question asked by marketers. Intent data is the elixir th...[more]

LEAD GENERATION

5 Overlooked Webinar Strategies for Marketers to Consider

5 Overlooked Webinar Strategies for Marketers to Consider
Back in the late '90s, Microsoftprovided the technology for webinars to go public with the launch of the platform - NetMeeting. There was no such concept as webinar marketing. Since then, webinars have come a long way since its inception. As we approach 2020, the next stage of digital marketing has already begun taking shape. Exceptional user experiences as well as UI designs of all content includ...[more]

LEAD GENERATION

Global B2B Geomarketing Trends for 2020

Global B2B Geomarketing Trends for 2020
The rapid advancement of location-based technology has propelled Geomarketing to the frontline of marketing strategies.Enterprises are heavily investing in geo-based marketing technologies to connect to their ideal buyers. According to the latest 2019 report by Zion Market Research, the global geomarketing market spending was about $7.4 billion in 2018 and is expected to reach approximately $38.1 ...[more]

CONTENT MARKETING

B2B Storytelling and Most Successful Formats for 2020

B2B Storytelling and Most Successful Formats for 2020
Storytelling in B2B marketing isn't just about recounting a B2B brand story: it's the specialty of having the option to pass on your brand's story and convey your message in such a way that it will interest your audience, their feelings, and eventually assist you with gaining their trust.Brand storytelling is picking up force in the marketing world. A great story is experimentally demonstrated to ...[more]

CONTENT MARKETING

Best Practices to Create an Ideal Webinar

Best Practices to Create an Ideal Webinar
Webinars are increasingly becoming a popular tool for multiple industries around the world. They're being widely employed by marketers and other professionals to effectively establish conversations with individuals to display products, services, and generate potential leads.A webinar is a web-based meeting or presentation held in real-time with individuals around the globe.Why do B2B marketers cre...[more]

SOCIAL MEDIA MARKETING

Tips to Create a Winning LinkedIn Retargeting Strategy

Tips to Create a Winning LinkedIn Retargeting Strategy
‘Remarketing’ can be defined as taking a ‘second shot’ at marketing to somebody who’s visited your website. If you’re running a B2B business and somebody visits your website to read an awesome article, blog, or whitepaper but doesn’t send you a message to inquire more about your services. Instead, they just leave. Wouldn’t it be great if you could ad...[more]

SOCIAL MEDIA MARKETING

Webinar Promotion on Social Media Channels

Webinar Promotion on Social Media Channels
Has this ever happened to you where you had a webinar and nobody showed up, you were just doing a live webinar by yourself?It’s not the greatest feeling in the world especially when you put all that time and effort into it.Making webinar marketing a part of your content marketing and video marketing strategy is almost a no-brainer today. A webinar presentation in the past was an easy ticket...[more]

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Remarketing – an Effective Way to Boost Your Conversion Rates

Remarketing – an Effective Way to Boost Your Conversion Rates
Struggling to convert your website traffic into leads? Remarketing is the digital magnet you can use to persuade your visitors. This effective strategy allows you to connect with potential leads you worked so hard to get to visit your site in the first place.What Is Remarketing?In simple terms, remarketing is the practice of targeting a consumer with a recently viewed product to drive conversion. ...[more]

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Right Messaging for the Right Audience

Right Messaging for the Right Audience
Do you know various enterprises provide perfect products and services but simply can’t succeed? It’s because their content doesn’t reach the proper audience. No matter how engaging it is. Often content is aligned to appeal to everyone, which leads to lower conversion rates and a waste of time and resources. Social media platforms are constantly evolving, with larger audiences and...[more]

TECHNOLOGY

How Smartphone Technologies Are Transforming Business Travel

How Smartphone Technologies Are Transforming Business Travel
Technology has fundamentally changed the way business is done in the travel industry across continents. Corporate travel depends on travel tech as it eases travel agencies' job by simply connecting them with their customers and promoting their travel products. Similarly, the need for a personalized, quick, and hassle-free travel experience is increasing so that travelers can focus more on their bu...[more]

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Conversion Rate Optimization Tactics You Shouldn’t Ignore

Conversion Rate Optimization Tactics You Shouldn’t Ignore
A successfulCRO campaignwon’t just save your time, money, and efforts but also help you discover new growth strategies for your business.When executed right, CRO uncovers useful customer behavior insights as well as important tips on how to better optimize the user experience (UX) to meet your goals.But how do you pull off an effective campaign that drives results? According to thisblogby VW...[more]

SOCIAL MEDIA MARKETING

Successful SMM Strategies for Your Software

Successful SMM Strategies for Your Software
According to Michael Gerber’s book ‘The E-Myth’ (“Entrepreneurial Myth”) If you’re good at something it doesn’t mean that you are good at everything. If you are going to run a business, you have to be strong in accounting, finance, operations, and really-really good in marketing.Software executive chairman Tony Zingale believes that software companies must...[more]

LEAD GENERATION

Quick Tips to Grow Online Leads

Quick Tips to Grow Online Leads
Without reaching the target audience your business will fail, all-the-time, every time! Having the best product doesn't guarantee you success in the market place. This is why lead generation and lead management is critical. HubSpot’s statistics found that 54% more leads are generated by inbound marketing tactics than by traditional paid marketing.Marketers all around the globe are constantly...[more]

CONTENT MARKETING

Content Syndication Strategies to Boost Your Readership

Content Syndication Strategies to Boost Your Readership
Content syndication is a cost-effective way of generating qualified leads for your sales department. But you gotta get it right. It is also one of the most popular content marketing strategies that B2B marketers are actively investing. While there are too many ways of doing that, finding the right target audience considering the growth in digital content marketing is a little complex.There's a com...[more]

LEAD GENERATION

7 Ways You Can Transform Your Travel-tech Email Marketing Campaigns

7 Ways You Can Transform Your Travel-tech Email Marketing Campaigns
The multi-billion travel-tech industry is not only alive and well, it is thriving. According to Statista, 1.2 million people traveled internationally around the world generating global revenue of U.S $1.26 million.The future seems even more promising as millennials love to travel and comprise the traveling population more than Baby Boomers and Gen Xers combined. Appeal to the current generation by...[more]

ACCOUNT BASED MARKETING

Rollworks to Accelerate ABM with Machine Learning

Rollworks to Accelerate ABM with Machine Learning
RollWorks, a division of AdRoll Group is an ABM and B2B marketing platform pioneering better ROI, lower CPC and higher CTR for various enterprises. Earlier this week RollWorks unveiled that they have launched a new machine learning solution for B2B enterprises that use account based marketing (ABM). With the introduction of their new predictive identification model, they can analyze a company&rsqu...[more]

TECHNOLOGY

How Technology Is Revolutionizing the Travel Industry

How Technology Is Revolutionizing the Travel Industry
Technology is revolutionizing?It has already revolutionized. We are heading into 2020 and technology is all around us. Check your pocket, you might have one or two, it might even be how you are reading this blog! This is the world of technological advancement that has already revolutionized the way we do business and travel is no exception. Technology has fundamentally changed the way business is ...[more]

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SEO Tactics to Boost Your Whitepaper

SEO Tactics to Boost Your Whitepaper
Does your business content strategy include whitepaper marketing? If not, you should definitely consider indulging in producing one. Whitepaper marketing can make a great impact on the amount of traffic you generate for your website and the amount of leads you capture.Your whitepaper must be approached from a perspective of it being helpful to readers and not just being pitchy to try and get leads...[more]

LEAD GENERATION

The Anatomy of Lead Generation for Travel Tech Companies

The Anatomy of Lead Generation for Travel Tech Companies
There is a shift going on in the business world led by digital media. The world of business travel is also changing and lead generation can seem overwhelming here. But, once you understand marketing and how to generate leads, you can pretty much control any niche.What Is Your Lead Generation Strategy as a Business Travel Agency?Is it word of mouth?Are you sitting and waiting for new leads to come ...[more]

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How to Kickstart Your SEO Campaign for Travel Tech

How to Kickstart Your SEO Campaign for Travel Tech
What’scorporate travel managementwithout a winning SEO strategy?Pretty much irrelevant and unnecessary. Not only is the corporate travel industry one of the fastest growing domains to work in, but it also houses a large number of different business models, including airlines, business travel agencies, etc. Making it all the more important to invest in SEO campaigns.Thanks to the digital boom...[more]

SOCIAL MEDIA MARKETING

Top 4 Social Media Platforms to Promote Your Whitepaper

Top 4 Social Media Platforms to Promote Your Whitepaper
Are you looking for an effective way to build your brand, to demonstrate thought leadership, and to position yourself to the next level? Hold on!There is no better way to do this than writing a whitepaper.According to the Content Marketing Institute, 70% of B2B companies rank whitepapers as one of the most effective forms of marketing content above videos, blogs, newsletters, and online presentati...[more]

CONTENT MARKETING

5 Mistakes Content Marketers Often Make and Tips to Avoid Them

5 Mistakes Content Marketers Often Make and Tips to Avoid Them
The rise of social media and internet marketing has proven him right. No business can afford to miss out on making content marketing a part of their marketing strategy. It is the primary method for brand awareness and increasing profits. Content marketers want their content strategies to do more than simply drive engagements and establish industry expertise. After all the time spent on research, s...[more]

CONTENT MARKETING

Top Ways to Bolster Your Whitepaper Outreach

Top Ways to Bolster Your Whitepaper Outreach
There is a lot of effort, time, and expertise that goes into creating an elaborate and definitive brief document called a 'whitepaper', but the work doesn't stop here, you're only halfway through! Whitepapers are an effective tool for content marketing and promotion when it comes to B2B marketers. You need to get down and proceed with a decisive content strategy for promoting your whitepaper or al...[more]

CONTENT MARKETING

6 Things to Consider for Your Whitepaper Promotion

6 Things to Consider for Your Whitepaper Promotion
Are you looking to establishthought leadership,generate more leadsand perhaps nurture the existing ones until they are ready to buy? When it comes to growing your pipeline and achieving maximum returns, most B2B businesses consider whitepaper to be more effective than videos, blogs, infographics, e-newsletters, etc.Unlike the sea of content that we often see today, awhitepaperis something that you...[more]

SOCIAL MEDIA MARKETING

7 Affordable SMM Automation Tools

7 Affordable SMM Automation Tools
Alright, Social Media Marketers! Are you struggling every day to get everything done in your online business? Are you unable to create a social media strategy that brings your business?Whether you have a home-based online business, or you work in real estate financial services, or virtually any business under the sun these days, you really need an online presence in order to generate leads and sal...[more]

TECHNOLOGY

Elevate Customer Experience Using Email Marketing Automation

Elevate Customer Experience Using Email Marketing Automation
People will forget what you said. They will forget what you did. But they will never forget how you made them feel.Maya AngelouEmail marketing automation aims to do just that, it enables your communication with a prospect or existing customer to be more personalized and timely. Communication between your business and your clients should feel like a 1 on 1 conversation that is tailored for their wa...[more]

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Employing CRO as the Main Weapon for Your Marketing Success

Employing CRO as the Main Weapon for Your Marketing Success
"Marketing is really just about sharing your passion.” -Michael Hyatt“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” - Bryan EisenbergLaunching a successful B2B marketing campaign can work as a differentiator that sets your brand apart within a crowded market.Yes! You heard campaign; it sounds extremely complicated, but it’s n...[more]

ACCOUNT BASED MARKETING

Intent Data and the Future of Customer Analytics

Intent Data and the Future of Customer Analytics
Before you intend to engage your potential customers in the buying journey, there are chances that they are more than halfway through already. This is why mending your intentions and targets according to their behavioral intent data should be a part of your plan.With this, let’s understand the much-hyped importance of user intent for marketing success. The latest key phrase in the B2B custom...[more]

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Revamp your Search Marketing Tactics to Rank First

Revamp your Search Marketing Tactics to Rank First
Digital marketingtechniques involve a lot of online marketing activities that marketers carry out to widen their reach and increase their online presence. Lead generation, account-based marketing (ABM), content marketing, social media marketing, search marketing, etc. are some of the major digital marketing techniques that marketers rely on.In this article, we will try to explore new search market...[more]

CONTENT MARKETING

2020 Webinar Benchmarks Report | Webinars Are Alive and Kicking

2020 Webinar Benchmarks Report | Webinars Are Alive and Kicking
Have you ever wondered what it takes to put together a live webinar or an evergreen webinar? If you want to increase webinar registration for a marketing webinar, putting together webinar content that aligns with your overall content marketing strategy is key. Just a few critical aspects of webinar marketing if done wisely, can make the mark.Webinar marketing is not a science but there are proven ...[more]

LEAD GENERATION

How Artificial Intelligence Will Revamp Marketing Dynamics in 2020

How Artificial Intelligence Will Revamp Marketing Dynamics in 2020
“Marketing is about innovation. Marketing’s job is never done. It’s always about perpetual motion. We must continue to innovate every day,” Beth Comstock.Tweet This!Digital marketing strategies are evolving with a fast pace and innovation is the only solution to cope with this. Technologies like artificial intelligence and machine learning have given wings to digital market...[more]

LEAD GENERATION

Demand Generation in EU Adhering to GDPR

Demand Generation in EU Adhering to GDPR
Modern marketingis going through a paradigm shift in digital transformation with the addition of new techniques and methodologies. Generating more leads and demands is the prime objective of marketers today. While most marketers often confuse with marketing terms like demand generation and lead generation, there is a slight difference between them. However, the purpose and desired result of both D...[more]

CONTENT MARKETING

Best Content Marketing Hacks That’ll Skyrocket Your Sales

Best Content Marketing Hacks That’ll Skyrocket Your Sales
Let's understand the dynamics of content marketing. You're producing loads of different content and distributing them but you've failed to generate sales or add any relevant leads in your marketing funnel.Understanding the WHY here is definitely important. If you're someone who:doesn't have a clearly defined content strategyhas your marketing strategy focused on awareness and engagement and not on...[more]

SOCIAL MEDIA MARKETING

Maximize Your Campaign Results with Facebook’s Cost Cap Bid Strategy

Maximize Your Campaign Results with Facebook’s Cost Cap Bid Strategy
“Cost cap simplifies campaign management and helps you focus on scaling volume of results while controlling costs. Unlike other bid strategies that help optimize for cost, cost cap enables you to set the max CPA/CPI you're willing to pay for results, reducing complexities in managing bids while maximizing your campaign results.” – FacebookAbout the Bid StrategyThe Facebook ad use...[more]

LEAD GENERATION

Email Marketing - Still the Single Best Marketing Channel to Drive Leads

Email Marketing - Still the Single Best Marketing Channel to Drive Leads
Talking about successful marketing strategies, do you know email marketing consistently ranks as one of the best tactics to reach your ultimate marketing goals?The world today is dominated by social media and mobile, where an Email marketing campaign is not a new thing. Yet, there is no denial of the fact that still, it is one of the most effective channels for any business organisation to drive m...[more]

DATA MANAGEMENT

Understanding Data Mining in 2019

Understanding Data Mining in 2019
The real reason behind why digital personalization and customer experience (CX) is soaring every year is because experts have been able to hack into the heart of their main challenge, and that is – data. Yes. Data is everywhere today. Every big enterprise is scrambling to tell us about their big data, data analytics, data privacy etc, and amidst that data mania there is data mining.Tweet Thi...[more]

DATA MANAGEMENT

How Leveraging Big Data Can Boost Your Target Marketing

How Leveraging Big Data Can Boost Your Target Marketing
Having trouble with boosting your marketing efforts and driving more sales?Ever since big data came into picture the world of marketing changed significantly.With millions of data being generated on a daily basis, it not only seems convenient but is equally difficult for businesses to segregate the right data that will lead them to the ideal consumer. Same goes for executing the correct strategies...[more]

LEAD GENERATION

Lead Generation in APAC (Singapore): 7 Hacks for Absolute Success

Lead Generation in APAC (Singapore): 7 Hacks for Absolute Success
Having gone through substantial changes, mainly, digital, and social, lead generation at present means to focus on being found and nurture long-term relationships with buyers.Let's dive into learning how businesses in Singapore – one of the APACregions, is generating leads to drive sales leads for long-term success:Using Direct EngagementThis approach is all about interacting with your targe...[more]

TECHNOLOGY

Supercharge Your Marketing Strategy with Predictive Analytics

 Supercharge Your Marketing Strategy with Predictive Analytics
Prediction- isn’t this a very natural activity of human brains about a future event?Yes! And it is often based upon experience or knowledge. Coming to Predictive Analytics, it is the branch of advanced analytics that is used to make predictions about unknown future events with the help of various historical data.Prediction is not just one of the things your brain does. It is the primary func...[more]

SOCIAL MEDIA MARKETING

7 Human Resource Myths That Must Be Ousted

7 Human Resource Myths That Must Be Ousted
Human resource management used to be referred to as ‘personnel administration.’ It is believed that the first human resources department was established by ‘The National Cash Register Company’ in 1901 following a strike. In the 1920s, personnel administration focused mostly on the aspects of hiring, evaluating, training, and compensating employees. A human resources departm...[more]

LEAD GENERATION

Digital Marketing and Brand Building

Digital Marketing and Brand Building
"Your brand is what other people say about you when you are not in the room," Amazon founder Jeff Bezos has rightly said.In the fast-changing world of marketing, brands capture the attention and concern of most people. With the progress that social media is making, the need to offer excellent marketing services is increasing. Branding is crucial for any company because it is the identity of your b...[more]

TECHNOLOGY

Banking: The Emerging Business Opportunity

Banking: The Emerging Business Opportunity
Banking industry has seen a tremendous revolution today. With digitalization, the way we bank has changed to a great extent. Gone are the days when plastic money was considered as advancement in banking technology. Today plastic money like debit cards, credit cards, and other cards is almost considered bygone. Nowadays banking services are right in our palm with just one touch access to your perso...[more]