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All About B2B Conversion Rate Optimization Strategy

APRIL 15, 2021

B2B Conversion RateOptimization (CRO) refers to improving the likelihood that a user will complete a...

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Is Your Paid Advertising Spend Optimized?

MARCH 23, 2020
"Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.” – David OgilvyPaid Advertising is booming. Paid ad spend in 2019 itself was as high as $135.9 billion. That's only meant to increa...[more]

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Remarketing – an Effective Way to Boost Your Conversion Rates

SEPTEMBER 27, 2019
Struggling to convert your website traffic into leads? Remarketing is the digital magnet you can use to persuade your visitors. This effective strategy allows you to connect with potential leads you worked so hard to get to visit your site in the first place.What Is Remarketing?In simple terms, remarketing is the practice of targeting a consumer with a recently viewed product to drive conversion. ...[more]

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Conversion Rate Optimization Tactics You Shouldn’t Ignore

JANUARY 27, 2020
A successfulCRO campaignwon’t just save your time, money, and efforts but also help you discover new growth strategies for your business.When executed right, CRO uncovers useful customer behavior insights as well as important tips on how to better optimize the user experience (UX) to meet your goals.But how do you pull off an effective campaign that drives results? According to thisblogby VW...[more]

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How to Kickstart Your SEO Campaign for Travel Tech

AUGUST 11, 2019
What’scorporate travel managementwithout a winning SEO strategy?Pretty much irrelevant and unnecessary. Not only is the corporate travel industry one of the fastest growing domains to work in, but it also houses a large number of different business models, including airlines, business travel agencies, etc. Making it all the more important to invest in SEO campaigns.Thanks to the digital boom...[more]

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Revamp your Search Marketing Tactics to Rank First

JUNE 07, 2019
Digital marketing techniques involve a lot of online marketing activities that marketers carry out to widen their reach and increase their online presence. Lead generation, account-based marketing (ABM), content marketing, social media marketing, search marketing, etc. are some of the major digital marketing techniques that marketers rely on.In this article, we will try to explore new search marke...[more]

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Top 5 CRO Hacks to Boost Your Marketing Efforts

MAY 15, 2019
From not providing enough context for your conversion rates to the lack of relevant data, the list goes on as to why a lot of businesses are failing to convert visitors into paying customers.Luckily, we’ve broken it down so you never have to fall into the same category.Let's look into the 5 key ideas you can leverage to boost your conversion:Consider Changing your OfferTo make sure that your...[more]

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5 Reasons Why B2B Marketers Must Optimize Mobile

AUGUST 06, 2018
As the world of marketing continues to expand, so do the channels in which messaging is received. For years B2B buyers would use personal relationships, print ads, phone calls and desktops to find what they were looking for. As new generations rise up to take their place, the marketing strategy of B2B companies needs to accommodate the newcomers.Today that would be the millennials! As the driving ...[more]

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5 Trends for Voice Search - the next Big Disruption in 2020

NOVEMBER 28, 2019
As the terms ‘Ok Google’ and ‘Hey Siri’ become more prominent, marketers need to catch-up to the next big content disruption i.e., voice search marketing. The world is preparing to dive headfirst into a new decade, and recent stats show that voice search adaptation across the US is growing through the roof. To get the products they need, more people are actually talking to ...[more]
"Digital marketing, and all the channels included within that, is more essential than ever before for businesses around the globe."

-Mike Dickerson Chief Executive Officer
ClickDimensions

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C-Suite On Deck, APRIL 20, 2020

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Right Messaging for the Right Audience

SEPTEMBER 25, 2019
Do you know various enterprises provide perfect products and services but simply can’t succeed? It’s because their content doesn’t reach the proper audience. No matter how engaging it is. Often content is aligned to appeal to everyone, which leads to lower conversion rates and a waste of time and resources. Social media platforms are constantly evolving, with larger audiences and...[more]

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SEO Tactics to Boost Your Whitepaper

AUGUST 26, 2019
Does your business content strategy include whitepaper marketing? If not, you should definitely consider indulging in producing one. Whitepaper marketing can make a great impact on the amount of traffic you generate for your website and the amount of leads you capture.Your whitepaper must be approached from a perspective of it being helpful to readers and not just being pitchy to try and get leads...[more]

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Employing CRO as the Main Weapon for Your Marketing Success

JANUARY 21, 2020
“Marketing is really just about sharing your passion.” -Michael Hyatt“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” - Bryan EisenbergLaunching a successful B2B marketing campaign can work as a differentiator that sets your brand apart within a crowded market.Yes! You heard campaign; it sounds extremely complicated, but it&rsq...[more]

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Leverage Your Campaigns with These Innovative Pay-Per-Click Strategies

JUNE 06, 2019
Not only is it cost-effective but also one of the quickest ways to reach your potential buyers.At its core, pay-per-click advertising for B2B is much like a B2C one. Instead of you waiting around to be found, your target market hunts for you with the help of keywords in search engines.Today, modern B2B buyers have high expectations and much like any consumer out there, they too expect information ...[more]

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7 Strategies to Increase Brand Visibility

MAY 06, 2019
Every brand out there is trying hard to get itself noticed and grab a potential customer’s attention using unique SEO tactics. With the rampant use of digital platforms working on seamless integration globally, it has become the need of the hour to up your brand visibility strategy and get your brand in front of your customers. But making it stand out from the clutter doesn’t come easy...[more]
"It’s critical that we have managers who see the potential, and the best in people, and who also have the skills to draw that out of them."

-Adrian Moorhouse Managing Director
Lane4 Management Group

in conversation with us

C-Suite On Deck, JUNE 19, 2020

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