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"Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.” – David OgilvyPaid Advertising is booming. Paid ad spend in 2019 itself was as high as $135.9 billion. That's only meant to increa...[more]

Struggling to convert your website traffic into leads? Remarketing is the digital magnet you can use to persuade your visitors. This effective strategy allows you to connect with potential leads you worked so hard to get to visit your site in the first place.What Is Remarketing?In simple terms, remarketing is the practice of targeting a consumer with a recently viewed product to drive conversion. ...[more]

A successfulCRO campaignwon’t just save your time, money, and efforts but also help you discover new growth strategies for your business.Tweet This!When executed right, CRO uncovers useful customer behavior insights as well as important tips on how to better optimize the user experience (UX) to meet your goals.But how do you pull off an effective campaign that drives results? According to th...[more]

“Marketing is really just about sharing your passion.” -Michael Hyatt“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” - Bryan EisenbergLaunching a successful B2B marketing campaign can work as a differentiator that sets your brand apart within a crowded market.Yes! You heard campaign; it sounds extremely complicated, but it&rsq...[more]

Not only is it cost-effective but also one of the quickest ways to reach your potential buyers.At its core, pay-per-click advertising for B2B is much like a B2C one. Instead of you waiting around to be found, your target market hunts for you with the help of keywords in search engines.Today, modern B2B buyers have high expectations and much like any consumer out there, they too expect information ...[more]

Every brand out there is trying hard to get itself noticed and grab a potential customer’s attention using unique SEO tactics. With the rampant use of digital platforms working on seamless integration globally, it has become the need of the hour to up your brand visibility strategy and get your brand in front of your customers. But making it stand out from the clutter doesn’t come easy...[more]

As the terms ‘Ok Google’ and ‘Hey Siri’ become more prominent, marketers need to catch-up to the next big content disruption i.e., voice search marketing. The world is preparing to dive headfirst into a new decade, and recent stats show that voice search adaptation across the US is growing through the roof. To get the products they need, more people are actually talking to ...[more]

Do you know various enterprises provide perfect products and services but simply can’t succeed? It’s because their content doesn’t reach the proper audience. No matter how engaging it is. Often content is aligned to appeal to everyone, which leads to lower conversion rates and a waste of time and resources. Social media platforms are constantly evolving, with larger audiences and...[more]

Does your business content strategy include whitepaper marketing? If not, you should definitely consider indulging in producing one. Whitepaper marketing can make a great impact on the amount of traffic you generate for your website and the amount of leads you capture.Your whitepaper must be approached from a perspective of it being helpful to readers and not just being pitchy to try and get leads...[more]

Digital marketing techniques involve a lot of online marketing activities that marketers carry out to widen their reach and increase their online presence. Lead generation, account-based marketing (ABM), content marketing, social media marketing, search marketing, etc. are some of the major digital marketing techniques that marketers rely on.In this article, we will try to explore new search marke...[more]

From not providing enough context for your conversion rates to the lack of relevant data, the list goes on as to why a lot of businesses are failing to convert visitors into paying customers.Luckily, we’ve broken it down so you never have to fall into the same category.Let's look into the 5 key ideas you can leverage to boost your conversion:Consider Changing your OfferTo make sure that your...[more]