Learning Hub

Content Marketing

Content Marketing: An Integral Part of Modern Business Strategy

SEPTEMBER 14, 2020

With more eyes on screens, marketers are looking toward content marketing to stay connected with cus...

Data Management

Intent Data in the Age of Data Regulation

Since the implementation of the Data Protection Act in 2018, the approach behind the use of data has changed dramatically. Our clients and customers don’t just want a great experience, they also want to make sure they can trust us.Tweet This!And it makes perfect sense in the present times.But as data is considered a key factor in a positive customer experience, U.S. brands and agencies have ...[more]

Data Management

Understanding Data Mining in 2019

The real reason behind why digital personalization and customer experience (CX) is soaring every year is because experts have been able to hack into the heart of their main challenge, and that is – data. Yes. Data is everywhere today. Every big enterprise is scrambling to tell us about their big data, data analytics, data privacy etc, and amidst that data mania there is data mining.Tweet Thi...[more]

Data Management

CASL: Protecting the ‘Right to Privacy’ Around the Globe

“Privacy is not an option and it shouldn’t be the price we accept for just getting on the internet. Our voices matter and our actions matter even more,” stated by Gary Kovacsin his speech‘Tracking our online trackers’at theTED 2012event highlights the importance of privacy as our fundamental right.Not many were much aware of this fundamental right until Edward Snowden...[more]

Data Management

User Intent – the Secret to B2B Marketing Success

"It's not the ink, it's the think"-Avinash Kaushik, Digital Marketing Evangelist, GoogleIt is all about the data. From tailoring and customizing information to providing a seamless shopping experience, use of intent data or behavioral data is making waves for B2B organizations around the globe. It has certainly made its mark and there’s no denying it.Gone are the days where demographics and ...[more]

Data Management

Effective Data Management Is the Key to Marketing Automation Success

“Global marketing automation spending will reach $25 billion by 2023, implying a 14% annual growth rate,” a Forrester report.Tweet This!The investment in marketing automation technology is increasing at an astounding rate. With the availability of modern technologies, it has become easier for marketers to automate their marketing processes for efficient management and to achieve in-tim...[more]
"Digital marketing, and all the channels included within that, is more essential than ever before for businesses around the globe."

-Mike Dickerson Chief Executive Officer
ClickDimensions

in conversation with us

C-Suite On Deck, APRIL 20, 2020

Data Management

How Leveraging Big Data Can Boost Your Target Marketing

Having trouble with boosting your marketing efforts and driving more sales?Ever since big data came into picture the world of marketing changed significantly.With millions of data being generated on a daily basis, it not only seems convenient but is equally difficult for businesses to segregate the right data that will lead them to the ideal consumer. Same goes for executing the correct strategies...[more]

Data Management

How to Be GDPR Compliant in 2019 and Beyond

It’s been almost a year since the GDPR was put into effect which caused a fundamental shift in the marketing landscape. And with the global need to enforce transparency between businesses and users, it looks like few other countries have followed suit.The reason why GDPR came to exist in the first place was because of the massive digital disruption, especially the internet. Users demanded mo...[more]

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