Learning Hub

Content Marketing

Content Marketing: An Integral Part of Modern Business Strategy

SEPTEMBER 14, 2020

With more eyes on screens, marketers are looking toward content marketing to stay connected with cus...

Lead Generation

Lead Generation Guide for B2B Companies

Generating leads has never been easy for a B2B marketer and the year 2020 is trying one’s patience.According to HubSpot, 61% of marketers say generating traffic and leads is their top challenge. Since there is a huge expansion of various digital marketing methods, a marketing team uses all possible processes for approaching a prospective customer and then generate leads further.As a matter o...[more]

Lead Generation

7 Clever Strategies for Scalable B2B Lead Generation in 2020

New year, new challenges!That's not true for B2B lead generation companies. Lead nurturing continues to be the B2B marketer's primary task, but also a constant challenge. According toHubSpot, generating traffic and leads was a major challenge for 63% of marketers in 2019. Now, if you're one of the marketers, you don't want to enter the new year with the same problems. And we are here to help.Over ...[more]

Lead Generation

Convert Your Webinar Leads into Sales Pipeline Using the BDA Strategy

2019 has been a remarkable year for webinar marketing. B2B marketers utilized webinar tools extensively to deliver great webinars that helped them gain leads. But most have experienced fewer attendees and lesser engagement than expected from their audience. Although webinars are a great way to generate high-quality leads from your audience, marketers fall short on a number of factors that could ot...[more]

Lead Generation

Global B2B Geomarketing Trends for 2020

The rapid advancement of location-based technology has propelled Geomarketing to the frontline of marketing strategies.Enterprises are heavily investing in geo-based marketing technologies to connect to their ideal buyers. According to the latest 2019 report by Zion Market Research, the global geomarketing market spending was about $7.4 billion in 2018 and is expected to reach approximately $38.1 ...[more]

Lead Generation

6 Essential Tips to Make Your Emails More Engaging

"If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel."-Erik Harbison | CMO & Co-Founder | The Marketing HelpThe world today is dominated by social media, mobile apps, and smartphone technologies. There are countless ways you can connect with your customers, but just one channel continues to perform well year after yea...[more]

Lead Generation

Quick Tips to Grow Online Leads

Without reaching the target audience your business will fail, all-the-time, every time! Having the best product doesn't guarantee you success in the market place. This is why lead generation and lead management is critical. HubSpot’s statistics found that 54% more leads are generated by inbound marketing tactics than by traditional paid marketing.Marketers all around the globe are constantly...[more]

Lead Generation

5 Reasons Why Display Advertising Is as Important as Email Marketing in Travel Tech

Travel industry is booming and marketing is playing a crucial role in the development of this industry. Advertisements have been the backbone and an integral part of this industry. Whether its B2B or B2C, advertisements have been effective in reaching larger audiences leveraging new digital technologies and travel management tools. This includes various digital marketing techniques and tools like ...[more]

Lead Generation

Demand Generation in EU Adhering to GDPR

Modern marketingis going through a paradigm shift in digital transformation with the addition of new techniques and methodologies. Generating more leads and demands is the prime objective of marketers today. While most marketers often confuse with marketing terms like demand generation and lead generation, there is a slight difference between them. However, the purpose and desired result of both D...[more]

Lead Generation

5 Digital Marketing Trends You Can't Miss

The digital marketing landscape is witnessing a dramatic shift. What was effective just a few years ago is now an old hat. With increasing demands in the business, every year, new technologies come out, existing technologies get smarter & advanced, and this is not going to stop, but will continue to happen with a faster pace in future.In 2013, 76% of those asked in Adobe’s Digital Distre...[more]

Lead Generation

Digital Marketing and Brand Building

"Your brand is what other people say about you when you are not in the room," Amazon founder Jeff Bezos has rightly said.In the fast-changing world of marketing, brands capture the attention and concern of most people. With the progress that social media is making, the need to offer excellent marketing services is increasing. Branding is crucial for any company because it is the identity of your b...[more]

Lead Generation

CHAMP - the Modern Methodology for Sales-ready Leads

Can you imagine the existence of a company without sales?That's a big ‘NO’.Like your body needs oxygen to survive, the same way sales are considered the air a company breathes. Sales is difficult. Building an ascendable sales model has become a typical challenge for growing businesses.Sales professionals deal with ample negativity every day. It is difficult to power through all the no&...[more]

Lead Generation

Top 3 Ways to Improve Your Sales Meetings

Many sales professionals fail to realize is the importance of being prepared. Too often sales people show up and “wing” the entire meeting. Some of the biggest things missed because of this approach are arriving with an agenda and with business cards, confirming the meeting beforehand, or researching about the person whom you are going to meet. Although these things seem simple they ar...[more]

Lead Generation

Take on the Biggies: Marketing Tips and Tricks for Startups

The success of a startup will often depend on the set up of its marketing strategy. Sometimes the founders have little to no marketing experience. Businesses will sometimes forgo a marketing budget to tend to the other needs of the business, however marketing efforts play a big role in the sales pipeline.Choosing to dedicate time and resources to marketing will increase sales, quality of leads, an...[more]

Lead Generation

How To Be A Better Driver Of Your Own Decisions

Decisions are very personal and so much goes into them, that oftentimes it is much easier to be indecisive. However, indecision does not support goals. Goal setting is crucial in driving productivity. So, how does one make a decision faster and how do we know that is the right one?Here are the 3 P's:Personal mottoPrioritiesProductivityWith each P, we’ll break down a big decision and a small ...[more]

Lead Generation

The 3 A’s of Account-Based Marketing

ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic. Read how these 3 A’s define why ABM is the way to go.ACCELERATIONABM accelerates the sales cycle.It is rare in a complex B2B sales cycle, that the buyer is one, isolated individual. Purchasing decisions can and normally do involve over a dozen decision makers. So, why risk pursuing one path?Because ABM act...[more]

Lead Generation

How to Navigate Your Email to Your Audience’s Inbox

Are you a marketer struggling to craft the perfect emails that your target audience would want to open and read?Whether you like it or not the success of your email marketing campaign depends on the open rates you get. You cannot generate business opportunities through a potential customer if there's no one to read your emails. More than 20% of your marketing emails never make it to the audience's...[more]
"Digital marketing, and all the channels included within that, is more essential than ever before for businesses around the globe."

-Mike Dickerson Chief Executive Officer
ClickDimensions

in conversation with us

C-Suite On Deck, APRIL 20, 2020

Lead Generation

7 B2B Demand Generation Strategies for 2020

Demand generation is often mistaken with lead generation though it is significantly different. Let's make it clearer here. Demand gen is a long-term activity to create awareness and needs about the product or service in the minds of prospects, whereas lead generation is mainly about getting contact details through various marketing activities. This makes lead generation a part of any demand genera...[more]

Lead Generation

5 Overlooked Webinar Strategies for Marketers to Consider

Back in the late '90s, Microsoftprovided the technology for webinars to go public with the launch of the platform - NetMeeting. There was no such concept as webinar marketing. Since then, webinars have come a long way since its inception. As we approach 2020, the next stage of digital marketing has already begun taking shape. Exceptional user experiences as well as UI designs of all content includ...[more]

Lead Generation

Use of Pop-ups for Lead Generation

Pop-ups are used on almost every website nowadays as a lead generation tool. An outbound lead generation campaign is a great way to spend your demand generation budget to create a slick lead ad or Facebook ad that takes your potential lead to a top-notch landing page to convert them into your next new lead. However, pop-ups are a cost-effective method to assist your social media lead generation pl...[more]

Lead Generation

Why Lead Generation for IT Companies Is Dead

From Neanderthals to Homo sapiens, bullock carts to electric vehicles, door-to-door to digital marketing, evolution is inevitable. With the advent of machine learning, AI, and advanced data analytical tools, traditional lead gen for IT companies as we know it is dead. Modern marketing budgets are significantly increasing as enterprises realize the correlation between increased spends and ROI. Ente...[more]

Lead Generation

3 Most Important Questions Faced by Sales Teams Answered

How do sales teams deal with poor sales performance?What steps are essential in solving the age-old problem of struggling sales reps?Sales is a high-pressure, fast-moving area of business. Working with an ideal buyer persona in order to identify your target audience and creating a great landing page for your outbound marketing efforts is just the tip of the iceberg when it comes to the lead genera...[more]
"It’s critical that we have managers who see the potential, and the best in people, and who also have the skills to draw that out of them."

-Adrian Moorhouse Managing Director
Lane4 Management Group

in conversation with us

C-Suite On Deck, JUNE 19, 2020

Lead Generation

5 Mistakes to Look out for in Email Marketing Automation

Timely, personalized and hyper-relevant to the reader, automated emails are certainly doing a hell of a job for marketers by saving them plenty of time and money. But having said that, a lot of them are still making mistakes – from not being careful of the smallest errors to painful data problems, some of these can seriously damage your credibility.When it comes down to email marketing autom...[more]

Lead Generation

Digital Marketing Strategies for Pharma in 2019

Marketing strategies tend to change with time and place. Strategies that upsurge sales in one particular region may not be effective in some other region. Not only this, but marketing strategies are also influenced by the industry domain in which these are applied.Tweet This!The pharmaceutical industry is one such domain where growth is mainly characterized by various marketing strategies and othe...[more]

Lead Generation

Email Marketing - Still the Single Best Marketing Channel to Drive Leads

Talking about successful marketing strategies, do you know email marketing consistently ranks as one of the best tactics to reach your ultimate marketing goals?The world today is dominated by social media and mobile, where an Email marketing campaign is not a new thing. Yet, there is no denial of the fact that still, it is one of the most effective channels for any business organisation to drive m...[more]

Lead Generation

Lead Generation in APAC (Singapore): 7 Hacks for Absolute Success

Having gone through substantial changes, mainly, digital, and social, lead generation at present means to focus on being found and nurture long-term relationships with buyers.Tweet This!Let's dive into learning how businesses in Singapore – one of the APACregions, is generating leads to drive sales leads for long-term success:Using Direct EngagementThis approach is all about interacting with...[more]

Lead Generation

Tips to Maximize Lead Generation for Healthcare Services

It is reported that the US healthcare industry spent $2.84 billion on online advertising and is estimated to spend another $3.14 billion this year. Regardless of digital marketing and advertising’s continued success, the healthcare sector somehow feels short of development. This happens because of two main reasons: their inability to keep up with the quality and not having enough medical lea...[more]
"A supplier needs to be able to articulate and demonstrate a track record of delivering results on multiple requirements."

-Sri Gopinath Director of Global Procurement Str
egy
Schneider Electric

in conversation with us

C-Suite On Deck, JULY 01, 2020

Lead Generation

Up Your Lead Generation Game in the IT Industry

Today the reality of information technology is that it has influenced almost every business organization. With the progression of innovative technology each and every angle of business is impacted significantly, and one of the areas that technology has affected the most, however, is the IT Lead Generation domain.Trying to bring in customers for an ever-growing IT industry?Well, there is no denial ...[more]

Lead Generation

Email Marketing Checklist For 2018

Digital marketing has exploded in the last decade. With so many tools and software to choose from it becomes challenging to keep your strategy focused. In 2011 there were roughly 150 marketing tools. In 2017 over 5,000 marketing tools were reported. With that type of growth it can be confusing which programs to select. Most companies are trying to capitalize on their ROI. Research has shown that e...[more]

Lead Generation

Generate More B2B Leads Through Multichannel Marketing

Sales teams trying to grow their leads could be focused on inbound lead generation, outbound marketing, or both. Needless to say, most marketing efforts have the end goal of ensuring people arrive at your landing page and generating leads for the business.The lead generation process has grown into a very dynamic one that could be carried out in several ways with the help of marketing automation. B...[more]

Lead Generation

Top 5 Checklist For Lead Gen Companies

There's a ton of mediocrity in lead generation- both in-house and outsourced. However, there are many things good insourced operations and lead generation companies do well. While a lead generation technique is not brain surgery, there are plenty of moving parts in a well-run lead generation strategy. Failure to perform and organize all of the moving parts could lead to poor results.Here is DECK 7...[more]

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