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B2B Marketing

A Comprehensive Guide of SEO Strategies for B2B Organizations

OCTOBER 07, 2021

Whether you deal with B2B or B2C, SEO strategies form an integral part of digital marketing.Now, we ...

Lead Generation

How to Use B2B Sales Funnel for Faster Lead Conversion

A well-structured digital marketing funnel is something that you need to attract new prospects, nurture leads and generate sales in the B2B market. Although, the road to the B2B buyer's journey would be difficult and tiring, including multiple touchpoints and marketing channels.Prospect nurturing cycles in the B2B might require months or even years before they are turned into sales opportunities o...[more]

Lead Generation

The Ultimate Email Marketing Checklist for 2021

2021 is known as the digital marketing era. It’s becoming increasingly important for companies to be at the top of their game and stay relevant in this close-fitting competition. With the surge of numerous marketing methods, businesses are significantly losing sight of how essential email marketing is. There’s no denying that it is one of the oldest methods of marketing, however, email...[more]

Lead Generation

B2B Product Marketing: The Key to High Business ROI

It is a well-established fact that the ongoing pandemic has greatly affected the way B2B marketers conduct product marketing. On average, B2B researchers do 12 searches before engaging with a specific brand’s site. As there are already few alternatives to operate through this situation statistics like this show clear signs that marketers should have a top-notch SaaS product marketing strateg...[more]

Lead Generation

How to Navigate Your Email to Your Audience’s Inbox

Are you a marketer struggling to craft the perfect emails that your target audience would want to open and read?Whether you like it or not the success of your email marketing campaign depends on the open rates you get. You cannot generate business opportunities through a potential customer if there's no one to read your emails. More than 20% of your marketing emails never make it to the audience's...[more]

Lead Generation

7 B2B Demand Generation Strategies for 2020

B2B Demand generation is often mistaken with lead generation though it is significantly different. Let's make it clearer here. Demand gen is a long-term activity to create awareness and needs about the product or service in the minds of prospects, whereas lead generation is mainly about getting contact details through various marketing activities. This makes lead generation a part of any best b2b ...[more]

Lead Generation

5 Overlooked Webinar Strategies for Marketers to Consider

Back in the late '90s, Microsoftprovided the technology for webinars to go public with the launch of the platform - NetMeeting. There was no such concept as webinar marketing. Since then, webinars have come a long way since its inception. As we approach 2020, the next stage of digital marketing has already begun taking shape. Exceptional user experiences as well as UI designs of all content includ...[more]

Lead Generation

Use of Pop-ups for Lead Generation

Pop-ups are used on almost every website nowadays as a lead generation tool. An outbound lead generation campaign is a great way to spend your demand generation budget to create a slick lead ad or Facebook ad that takes your potential lead to a top-notch landing page to convert them into your next new lead. However, pop-ups are a cost-effective method to assist your social media lead generation pl...[more]

Lead Generation

B2B Marketing Innovations in 2019

Speaking of B2B marketing innovations, there have been many proven methods but what we’re looking at is the out-of-the-box ‘trends’ that have come through. While technology is constantly changing the B2B marketplace, it is crucial to take a moment and see which ones have stood out from the crowd.In this article, we’ll look at 4-B2B marketing innovation trends that are makin...[more]

Lead Generation

Quick Tips to Grow Online Leads

Without reaching the target audience your business will fail, all-the-time, every time! Having the best product doesn't guarantee you success in the market place. This is why lead generation and lead management is critical. HubSpot’s statistics found that 54% more leads are generated by inbound marketing tactics than by traditional paid marketing.Marketers all around the globe are constantly...[more]

Lead Generation

7 Ways You Can Transform Your Travel-tech Email Marketing Campaigns

The multi-billion travel-tech industry is not only alive and well, it is thriving. According to Statista, 1.2 million people traveled internationally around the world generating global revenue of U.S $1.26 million.The future seems even more promising as millennials love to travel and comprise the traveling population more than Baby Boomers and Gen Xers combined. Appeal to the current generation by...[more]

Lead Generation

6 Things Keeping You Away from Generating Travel-tech Qualified Leads

The most prevalent question in the travel tech industry for marketers is “How do you get quality leads?” A business cannot survive without a constant inflow of leads. According to Statista, business travel makes a total global economic contribution of 1.23 trillion U.S. dollars. There is huge scope and potential for marketers, especially with the upcoming wave of artificial intelligenc...[more]

Lead Generation

5 Reasons Why Display Advertising Is as Important as Email Marketing in Travel Tech

Travel industry is booming and marketing is playing a crucial role in the development of this industry. Advertisements have been the backbone and an integral part of this industry. Whether its B2B or B2C, advertisements have been effective in reaching larger audiences leveraging new digital technologies and travel management tools. This includes various digital marketing techniques and tools like ...[more]

Lead Generation

5 Mistakes to Look out for in Email Marketing Automation

Timely, personalized and hyper-relevant to the reader, automated emails are certainly doing a hell of a job for marketers by saving them plenty of time and money. But having said that, a lot of them are still making mistakes – from not being careful of the smallest errors to painful data problems, some of these can seriously damage your credibility.When it comes down to email marketing autom...[more]

Lead Generation

How Artificial Intelligence Will Revamp Marketing Dynamics in 2020

“Marketing is about innovation. Marketing’s job is never done. It’s always about perpetual motion. We must continue to innovate every day,” Beth Comstock.Tweet This!Digital marketing strategies are evolving with a fast pace and innovation is the only solution to cope with this. Technologies like artificial intelligence and machine learning have given wings to digital market...[more]

Lead Generation

Demand Generation in EU Adhering to GDPR

Modern marketingis going through a paradigm shift in digital transformation with the addition of new techniques and methodologies. Generating more leads and demands is the prime objective of marketers today. While most marketers often confuse with marketing terms like demand generation and lead generation, there is a slight difference between them. However, the purpose and desired result of both D...[more]

Lead Generation

Email Marketing - Still the Single Best Marketing Channel to Drive Leads

Talking about successful marketing strategies, do you know email marketing consistently ranks as one of the best tactics to reach your ultimate marketing goals?The world today is dominated by social media and mobile, where an Email marketing campaign is not a new thing. Yet, there is no denial of the fact that still, it is one of the most effective channels for any business organisation to drive m...[more]

Lead Generation

Artificial Intelligence in B2B Marketing

Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we'll augment our intelligence.Ginni Rometty, CEO – IBMIt never ceases to amaze us when we think about the contribution of technology in the marketing sphere and how it has steered the ship to a place where we exist today. And among the many contri...[more]

Lead Generation

Changing Marketing Dynamics and Strategies to Cope

‘Change is The Law of Marketing’Markets keep changing. With the fast paced advancement in technology and the induction of internet, the world has become digital and mobile. Markets are dynamic today. The change in dynamics is the result of this advancing technology.Marketing is all around us. Marketing influences how we think and the way we trade. Be it in the selection of a product or...[more]

Lead Generation

Tips to Maximize Lead Generation for Healthcare Services

It is reported that the US healthcare industry spent $2.84 billion on online advertising and is estimated to spend another $3.14 billion this year. Regardless of digital marketing and advertising’s continued success, the healthcare sector somehow feels short of development. This happens because of two main reasons: their inability to keep up with the quality and not having enough medical lea...[more]

Lead Generation

Omnichannel Marketing - an Overview

Let’s talk about customer experience (CX), shall we? It’s what defines your company’s success and sets you apart from the rest. It also happens to be an integral part of omnichannel marketing.As opposed to multichannel marketing, omnichannel marketing is best described as an integrated and comprehensive sales approach to reach out to prospects no matter where they are. Instead of...[more]

Lead Generation

Up Your Lead Generation Game in the IT Industry

Today the reality of information technology is that it has influenced almost every business organization. With the progression of innovative technology each and every angle of business is impacted significantly, and one of the areas that technology has affected the most, however, is the IT Lead Generation domain.Trying to bring in customers for an ever-growing IT industry?Well, there is no denial ...[more]

Lead Generation

Email Marketing Checklist For 2018

Digital marketing has exploded in the last decade. With so many tools and software to choose from it becomes challenging to keep your strategy focused. In 2011 there were roughly 150 marketing tools. In 2017 over 5,000 marketing tools were reported. With that type of growth it can be confusing which programs to select. Most companies are trying to capitalize on their ROI. Research has shown that e...[more]

Lead Generation

How to Prepare a Marketing Plan for Startups

Whether a startup has a revolutionary business model or offers the best product or service to its market,thekey to its success will be its marketing strategy. Not only does marketing set up the brand for a company but will also help build the sales pipeline.Customers look for trusted companies to do business with, which is why content it so important. Research material related to your brand that i...[more]

Lead Generation

Generate More B2B Leads Through Multichannel Marketing

Sales teams trying to grow their leads could be focused on inbound lead generation, outbound marketing, or both. Needless to say, most marketing efforts have the end goal of ensuring people arrive at your landing page and generating leads for the business.The lead generation process has grown into a very dynamic one that could be carried out in several ways with the help of marketing automation. B...[more]

Lead Generation

How to Influence C-level Decision Makers in B2B Marketing

In the world of business to business marketing and sales, there may be times that you have an opportunity to sell directly to the C-level decision makers in the company. Rather than the typical approach with a manager or director, C-level contacts require more prep to establish validity and ultimately a long working relationship.When selling to the C-suite directly, it is important to spend your t...[more]

Lead Generation

How To Be A Better Driver Of Your Own Decisions

Decisions are very personal and so much goes into them, that oftentimes it is much easier to be indecisive. However, indecision does not support goals. Goal setting is crucial in driving productivity. So, how does one make a decision faster and how do we know that is the right one?Here are the 3 P's:Personal mottoPrioritiesProductivityWith each P, we’ll break down a big decision and a small ...[more]

Lead Generation

All About B2B Conversion Rate Optimization Strategy

B2B Conversion RateOptimization (CRO) refers to improving the likelihood that a user will complete an outlined goal on your website.Improving the conversion ratein the B2B, vertical includes so many different aspects and you will be able to know a few of them here in the following article.This can be anything from buying a product, requesting a quote, or downloading a white book, and is significan...[more]
"Digital marketing, and all the channels included within that, is more essential than ever before for businesses around the globe."

-Mike Dickerson Chief Executive Officer
ClickDimensions

in conversation with us

C-Suite On Deck, APRIL 20, 2020

Lead Generation

B2B Lead Generation Strategies for 2021

Listen to the blog here: Every B2B organization is different but the lead generation process remains predominantly the same for all. 2020 being the year that it was, was different and largely difficult for most businesses. Lead generation techniques for B2B companies had to be revised to suit the market scenario. Nevertheless, now that companies have started to get back on their feet, the B2B lead...[more]

Lead Generation

Lead Generation Guide for B2B Companies

Generating leads has never been easy for a B2B marketer and the year 2020 is trying one’s patience.According to HubSpot,61% of marketers say generating traffic and leads is their top challenge. Since there is a huge expansion of various digital marketing methods, a marketing team uses all possible processes for approaching a prospective customer and then generate leads further.As a matter of...[more]

Lead Generation

7 Clever Strategies for Scalable B2B Lead Generation in 2020

New year, new challenges!That's not true for B2B lead generation companies. Lead nurturing continues to be the B2B marketer's primary task, but also a constant challenge. According toHubSpot, generating traffic and leads was a major challenge for 63% of marketers in 2019. Now, if you're one of the marketers, you don't want to enter the new year with the same problems. And we are here to help.Over ...[more]

Lead Generation

Convert Your Webinar Leads into Sales Pipeline Using the BDA Strategy

Webinar marketing has emerged as an integral marketing tool amidst the global shift due to the pandemic. Among the several ways that B2B marketers have found to stay in touch and stay relevant in these times, webinar marketing is a great way to generate high-quality leads from your audience.Webinars have been popular for over a decade but 2020 has introduced a massive shift towards digital meets a...[more]

Lead Generation

Global B2B Geomarketing Trends for 2020

The rapid advancement of location-based technology has propelled Geomarketing to the frontline of marketing strategies.Enterprises are heavily investing in geo-based marketing technologies to connect to their ideal buyers. According to the latest 2019 report by Zion Market Research, the global geomarketing market spending was about $7.4 billion in 2018 and is expected to reach approximately $38.1 ...[more]
"It’s critical that we have managers who see the potential, and the best in people, and who also have the skills to draw that out of them."

-Adrian Moorhouse Managing Director
Lane4 Management Group

in conversation with us

C-Suite On Deck, JUNE 19, 2020

Lead Generation

6 Essential Tips to Make Your Emails More Engaging

"If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel."-Erik Harbison | CMO & Co-Founder | The Marketing HelpThe world today is dominated by social media, mobile apps, and smartphone technologies. There are countless ways you can connect with your customers, but just one channel continues to perform well year after yea...[more]

Lead Generation

Why Lead Generation for IT Companies Is Dead

From Neanderthals to Homo sapiens, bullock carts to electric vehicles, door-to-door to digital marketing, evolution is inevitable. With the advent of machine learning, AI, and advanced data analytical tools, traditional lead gen for IT companies as we know it is dead. Modern marketing budgets are significantly increasing as enterprises realize the correlation between increased spends and ROI. Ente...[more]

Lead Generation

3 Most Important Questions Faced by Sales Teams Answered

How do sales teams deal with poor sales performance?What steps are essential in solving the age-old problem of struggling sales reps?Sales is a high-pressure, fast-moving area of business. Working with an ideal buyer persona in order to identify your target audience and creating a great landing page for your outbound marketing efforts is just the tip of the iceberg when it comes to the lead genera...[more]

Lead Generation

Google UK Launches New B2B Marketing Campaign

Google UK has aligned its B2B marketing efforts towards consumer advertising in a brand new campaign promoting the value of search advertising for businesses. ‘Find What Matters’ – Google’s first B2B search campaign aims to remind businesses of the value of search as a lucrative advertising platform. It has specifically been designed like a B2C campaign to promote the use o...[more]

Lead Generation

The Anatomy of Lead Generation for Travel Tech Companies

There is a shift going on in the business world led by digital media. The world of business travel is also changing and lead generation can seem overwhelming here. But, once you understand marketing and how to generate leads, you can pretty much control any niche.What Is Your Lead Generation Strategy as a Business Travel Agency?Is it word of mouth?Are you sitting and waiting for new leads to come ...[more]
"A supplier needs to be able to articulate and demonstrate a track record of delivering results on multiple requirements."

-Sri Gopinath Director of Global Procurement Str
egy
Schneider Electric

in conversation with us

C-Suite On Deck, JULY 01, 2020

Lead Generation

Do’s and Don’ts for Successful Multichannel Travel Tech Advertising

Travel business is flourishing. According to a research from Deloitte, the travel industry's growth has skyrocketed over the last ten years. However, a thriving industry like this still presents a problem for business travel management companies.Problem?We live in a world where travel is easier than it has ever been. From online travel agencies to metasearch engines and the travel agents down the ...[more]

Lead Generation

Traffic, Leads or Sales: How to Set Goals to Define your Marketing Campaigns

“There are some things that money can’t buy. For everything else, there’s________ “. I don’t need to complete the slogan, do I? Mastercard! The answer jumps right at you without even thinking. This is exactly what seasoned and successful marketing efforts aim to achieve, but it’s not as easy as it seems. Creating a complete new marketing campaign may definitely ...[more]

Lead Generation

Digital Marketing Strategies for Pharma in 2019

Marketing strategies tend to change with time and place. Strategies that upsurge sales in one particular region may not be effective in some other region. Not only this, but marketing strategies are also influenced by the industry domain in which these are applied.The pharmaceutical industry is one such domain where growth is mainly characterized by various marketing strategies and other business ...[more]

Lead Generation

Omnichannel Marketing Execution Strategies for 2020

Omnichannel Marketing! It sounds like another buzzword in this modern marketing era!Wait! It's 2020, and out of our realization, omnichannel marketing is all around us as another customer-centric approach to marketing.As a marketer, are we really one step behind our customers? Let’s rewind and check.At first, people started googling everything so, to rank first on google search engine page, ...[more]

Lead Generation

Lead Generation in APAC (Singapore): 7 Hacks for Absolute Success

Having gone through substantial changes, mainly, digital, and social, lead generation at present means to focus on being found and nurture long-term relationships with buyers.Let's dive into learning how businesses in Singapore – one of the APACregions, is generating leads to drive sales leads for long-term success:Using Direct EngagementThis approach is all about interacting with your targe...[more]

Lead Generation

Digital Marketing and Brand Building

"Your brand is what other people say about you when you are not in the room," Amazon founder Jeff Bezos has rightly said.In the fast-changing world of marketing, brands capture the attention and concern of most people. With the progress that social media is making, the need to offer excellent marketing services is increasing. Branding is crucial for any company because it is the identity of your b...[more]

Lead Generation

AI and Marketing - a New Beginning to Sky Rocket the Marketing Curve

Wondering how Artificial Intelligence can improve your marketing?Andrew Ng, an AI, and machine learning expert say, AI is the new electricity. Just as electricity was used to power everything 100 years ago, AI is now added to everything.And in marketing, there isn’t anything better than AI-empowered tools and techniques to spot opportunities.Businesses face many market challenges and so do t...[more]

Lead Generation

CHAMP - the Modern Methodology for Sales-ready Leads

Can you imagine the existence of a company without sales?That's a big ‘NO’.Like your body needs oxygen to survive, the same way sales are considered the air a company breathes. Sales is difficult. Building an ascendable sales model has become a typical challenge for growing businesses.Sales professionals deal with ample negativity every day. It is difficult to power through all the no&...[more]

Lead Generation

Marketing Dynamics in a Nutshell

Can we just acknowledge the fact that our concept of marketing has changed completely? Kind of like the famous Snapchat dog filter, I mean who knew there were going to be so many different variations to it?Each year we step into a new trend, face new challenges and come up with different solutions to one-up our competitors. But the territory of advancing tech and consumer needs is ever-changing, w...[more]

Lead Generation

Top 6 Ways to Improve Your Sales Meetings

Being prepared is sales 101. No leads can be converted without thorough preparation for a sales meeting. And most sales professionals realize this. However, the preparation in itself is ambiguous. Either due to the lack of training or clear communication, many sales professionals end up undertaking wrong practices.Just arriving with an agenda and business cards, confirming the meeting beforehand, ...[more]

Lead Generation

Take on the Biggies: Marketing Tips and Tricks for Startups

The success of a startup will often depend on the set up of its marketing strategy. Sometimes the founders have little to no marketing experience. Businesses will sometimes forgo a marketing budget to tend to the other needs of the business, however marketing efforts play a big role in the sales pipeline.Choosing to dedicate time and resources to marketing will increase sales, quality of leads, an...[more]

Lead Generation

7 Reasons Why Omnichannel Marketing Is Important for Every Business

Today, if you are a marketer you can not collect customer data by just connecting with your customers over one email or one event. Instead, making a statement through multiple channels is a strategy that works best in gaining customer loyalty. Creating a seamless experience amongst all digital channel will satisfy your audience. It is impressive for a customer to have a seamless experience along w...[more]

Lead Generation

B2B Marketing Stats That Will Help You in 2018

Top B2B Marketing StrugglesMany companies in the B2B space face similar challenges when it comes to marketing. Knowing that others are in the same position is comforting but knowing how to overcome these challenges is rewarding. Acknowledging where your weaknesses lie is the first step in overcoming them. In a recent study by HubSpot, business has acknowledged these 8 struggles at their top B2B ma...[more]

Lead Generation

Guide for Winning B2B Customers

Although many companies have different products and services their marketing goals are consistent. Companies competing in business to business sales are searching for more leads, more sales, and ultimately more ROI. In order to capture high-quality B2B leads, marketing strategy needs to be geared towards effective lead generation.In this guide, you will find how to structure lead generation for th...[more]

Lead Generation

Top 5 Checklist For Lead Gen Companies

There's a ton of mediocrity in lead generation- both in-house and outsourced. However, there are many things good insourced operations and lead generation companies do well. While a lead generation technique is not brain surgery, there are plenty of moving parts in a well-run lead generation strategy. Failure to perform and organize all of the moving parts could lead to poor results.Here is DECK 7...[more]

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