Traditional ways of engagement are rapidly fading in 2020. Marketers are struggling to stay relevant, especially as the pandemic-hit world is adapting itself to the new-found digital dependence. What if there was a way to stay relevant, ensure customer satisfaction, and generate leads all at the same time? It’s possible to enhance your relationship with your customers through personalization...[More]

As the terms ‘Ok Google’ and ‘Hey Siri’ become more prominent, marketers need to catch-up to the next big content disruption i.e., voice search marketing. The world is preparing to dive headfirst into a new decade, and recent stats show that voice search adaptation across the US is growing through the roof. To get the products they need, more people are actually talking to ...[More]

The artificial intelligence platform market is estimated to be worth $9.88 billion by 2022 and marketers will be at the forefront to adapt to these changes as they move forward toward shaping the future of the advertising industry as a whole. If AI and marketing are stated as the 'future', recent surveys indicate that the future is now! According to Forbes, 1.82 billion people worldwide are foreca...[More]

Handling hordes of complex data is not only time-consuming but data scientists find it hard to understand and analyze within a short amount of time. Which is why augmented analytics will change and disrupt business intelligence for the better. Powered by machine learning and natural-language generation, augmented analytics is an approach that plans to automate data preparation, insight discovery a...[More]