How to Leverage Intent Data to Strengthen Your Martech Stack

Wouldn’t it be great if you’d know where to find prospects that are most likely to buy? Or what’s bugging them to delay buying? If it was possible to get insights on the purchase-intent of your buyer? Or if they are truly looking to buy?Most businesses spend huge amounts on advertising campaigns and still don’t come any close to meet their intended targets. If you’re ...[More]

Artificial Intelligence Is a Force to Be Reckoned With

“Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we'll augment our intelligence.” —Ginni Rometty, CEO of IBM.It never ceases to amaze us when we think about the contribution of technology in the marketing sphere and how it has steered the ship to a place where we exist today. And amo...[More]

Biggest Ai Challenges That Affect Your Marketing Endeavors

So the new and exciting opportunities that adoption of AI brings to the marketing sphere have been well established. Because every business is now scrambling to stay on top of the competition by joining forces with AI.Having said that, it doesn’t mean things can’t go south and marketers can’t go wrong once in a while. A study done by data analysts in Teradata discovered that 80% ...[More]

Marketing Dynamics In A Nutshell

Can we just acknowledge the fact that our concept of marketing has changed completely? Kind of like the famous Snapchat dog filter, I mean who knew there were going to be so many different variations to it?Each year we step into a new trend, face new challenges and come up with different solutions to one-up our competitors. But the territory of advancing tech and consumer needs is ever-changing, w...[More]