Grow Your Business Exponentially Through CSM

A satisfied customer is the best business strategy of all," says business writer and former management professor at the University of New Orleans - Michael LeBoeuf.Whether you are a Software-as-a-Service (SaaS) business or you sell products or you are a service-based company; customer success is the thing that will take you a long way. Making your customers happy by helping them to solve their que...[More]

B2B Marketing for the Holiday Season

Christmas is just around the corner!B2C advertising thrives during the holiday season but the same cannot be said for its B2B counterpart. When customers are bombarded with offers, deals, and sales from all around, it can be difficult for B2B marketers to rise above the clutter and reach their prospects.But all is not doom and gloom, Forbes predicts that next year, more than half of B2B organizati...[More]

Salesforce Launches New Hybrid CMS Platform 'Salesforce CMS’

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud).Customers have become accustomed to consuming content across multiple channels...[More]

Use of Popups for Lead Generation

Popups are used on almost every website nowadays. Chances are, you have already encountered thousands of them. At first glance, they may seem to have a bad reputation due to their intrusiveness to the user experience, but if used correctly, they can be a very powerful tool to help marketers in generating leads by enabling more user friction with the website's content. 'Software Sumo' reported that...[More]

Google UK launches New B2B Marketing Campaign

Google UK has aligned its B2B marketing efforts towards consumer advertising in a brand new campaign promoting the value of search advertising for businesses. ‘Find What Matters’ – Google’s first B2B search campaign aims to remind businesses of the value of search as a lucrative advertising platform. It has specifically been designed like a B2C campaign to promote the use o...[More]

7 Clever B2b Lead Generation Strategies In 2020

New year, new challenges!That's not true for B2B lead generation companies. Lead generation continues to be marketers' primary task, but also a constant challenge. According toHubspot, generating traffic and leads was a major challenge for 63% of marketers in 2019. Now, if you're one of the marketers, you don't want to enter New Year with the same problems. And we are here to help.Over the last de...[More]

Global B2b Geo Marketing Trends For 2020

The rapid advancement of location-based technology has propelled Geo Marketing to the frontline of marketing strategies.Enterprises are heavily investing in geo-based marketing technologies to connect to their ideal buyers. According to the latest 2019 report by Zion Market Research, the global geo-marketing market spending was about $7.4 billion in 2018 and is expected to reach approximately $38....[More]

B2b Storytelling And Most Successful Formats For 2020

What is B2B Storytelling?Storytelling in B2B marketing isn't just about recounting to a decent story: it's the specialty of having the option to pass on your brand's story and convey your message in such a way that it will interest your group of audience, their feelings and eventually assist you with picking up their trust.Brand storytelling is picking up force in the marketing world. Stories are ...[More]

Rollworks To Accelerate Abm With Machine Learning

RollWorks, a division of AdRoll Group is an ABM and B2B marketing platform pioneering better ROI, lower CPC and higher CTR for various enterprises. Earlier this week RollWorks unveiled that they have launched a new machine learning solution for B2B enterprises that use ABM. With the introduction of their new predictive identification model, they can analyze a company’s closed deals or client...[More]