B2B Product Marketing: The Key to High Business ROI

It is a well-established fact that the ongoing pandemic has greatly affected the way B2B marketers conduct product marketing. On average, B2B researchers do 12 searches before engaging with a specific brand’s site. As there are already few alternatives to operate through this situation statistics like this show clear signs that marketers should have a top-notch SaaS product marketing strateg...[More]

7 Clever Strategies for Scalable B2B Lead Generation in 2020

New year, new challenges!That's not true for B2B lead generation companies. Lead nurturing continues to be the B2B marketer's primary task, but also a constant challenge. According toHubSpot, generating traffic and leads was a major challenge for 63% of marketers in 2019. Now, if you're one of the marketers, you don't want to enter the new year with the same problems. And we are here to help.Over ...[More]

Salesforce Launches New Hybrid CMS Platform 'Salesforce CMS’

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud).Customers have become accustomed to consuming content across multiple channels...[More]

Use of Pop-ups for Lead Generation

Pop-ups are used on almost every website nowadays as a lead generation tool. An outbound lead generation campaign is a great way to spend your demand generation budget to create a slick lead ad or Facebook ad that takes your potential lead to a top-notch landing page to convert them into your next new lead. However, pop-ups are a cost-effective method to assist your social media lead generation pl...[More]

Google UK Launches New B2B Marketing Campaign

Google UK has aligned its B2B marketing efforts towards consumer advertising in a brand new campaign promoting the value of search advertising for businesses. ‘Find What Matters’ – Google’s first B2B search campaign aims to remind businesses of the value of search as a lucrative advertising platform. It has specifically been designed like a B2C campaign to promote the use o...[More]

How to Prepare a Marketing Plan for Startups

Whether a startup has a revolutionary business model or offers the best product or service to its market,thekey to its success will be its marketing strategy. Not only does marketing set up the brand for a company but will also help build the sales pipeline.Customers look for trusted companies to do business with, which is why content it so important. Research material related to your brand that i...[More]

Top 7 Ways to Prepare the Best B2B Presentations

Whether you are pitching to a team or individual, presenting a proposal preparation is key to winning the deal. The success of B2B sales will reflect on your approach. Starting out a situation the wrong way has no return. Being confident, creating the best powerpoint presentation, and having your sales strategy locked away will have you leaving a good impression.Check out these 7 ways to improve y...[More]

B2B Chatbot Benefits

As a consumer, almost every website you encounter will have a ‘live chat’ function. But are there also benefits from a B2B perspective? There are two very good reasons why B2B companies are incorporating chatbots in their marketing mix.1. 20% INCREASE IN CONVERSION RATES 2. CUSTOMERS ARE 3X MORE LIKELY TO BUYNot only does this have a huge impact on the volume of your lead generation,...[More]

How Csm Helps Your Business Grow Exponentially

“A satisfied customer is the best business strategy of all," says business writer and former management professor at the University of New Orleans - Michael LeBoeuf.Whether you are a Software-as-a-Service (SaaS) business, sell products or are a service-based company; customer success is the thing that will take you a long way. Making your customers happy by helping them solve their questions...[More]

Global B2b Geomarketing Trends For 2020

The rapid advancement of location-based technology has propelled Geomarketing to the frontline of marketing strategies.Enterprises are heavily investing in geo-based marketing technologies to connect to their ideal buyers. According to the latest 2019 report by Zion Market Research, the global geomarketing market spending was about $7.4 billion in 2018 and is expected to reach approximately $38.1 ...[More]

B2b Storytelling And Most Successful Formats For 2020

What Is B2B Storytelling?Storytelling in B2B marketing isn't just about recounting a B2B brand story: it's the specialty of having the option to pass on your brand's story and convey your message in such a way that it will interest your audience, their feelings, and eventually assist you with gaining their trust.Brand storytelling is picking up force in the marketing world. A great story is experi...[More]

Rollworks To Accelerate Abm With Machine Learning

RollWorks, a division of AdRoll Group is an ABM and B2B marketing platform pioneering better ROI, lower CPC and higher CTR for various enterprises. Earlier this week RollWorks unveiled that they have launched a new machine learning solution for B2B enterprises that use ABM. With the introduction of their new predictive identification model, they can analyze a company’s closed deals or client...[More]

Take On The Biggies: Marketing Tips And Tricks For Startups

The success of a startup will often depend on the set up of its marketing strategy. Sometimes the founders have little to no marketing experience. Businesses will sometimes forgo a marketing budget to tend to the other needs of the business, however marketing efforts play a big role in the sales pipeline.Choosing to dedicate time and resources to marketing will increase sales, quality of leads, an...[More]

B2b Marketing Stats That Will Help You In 2018

Top B2B Marketing StrugglesMany companies in the B2B space face similar challenges when it comes to marketing. Knowing that others are in the same position is comforting but knowing how to overcome these challenges is rewarding. Acknowledging where your weaknesses lie is the first step in overcoming them. In a recent study by HubSpot, business has acknowledged these 8 struggles at their top B2B ma...[More]

How To Influence C-Level Decision Makers In B2b Marketing

In the world of business to business marketing and sales, there may be times that you have an opportunity to sell directly to the C-level decision makers in the company. Rather than the typical approach with a manager or director, C-level contacts require more prep to establish validity and ultimately a long working relationship.When selling to the C-suite directly, it is important to spend your t...[More]