B2B businesses rely heavily on data sources to target their customers. These data sources provide companies with accurate information about their customers, their buying journeys, and their areas of interest. Information about customers is crucial to curating marketing and sales team strategies, but it is also essential to look out for the customers' privacy. Therefore, there has emerged a need fo...[More]

The B2B lead generation strategies see minor changes each year—the strategy to implement their changes according to the clients. However, as the B2B market gets more customer-centric, the need of the hour is to strategize the lead generation by keeping the customer in mind. The modern customer is intelligent and goes through the purchasing process complexly. As a result, all strategies must ...[More]

Video marketing has taken the world by a storm. Content, be it online video or a blog post are the major driving forces behind marketing. Being able to hold the attention of your audience for more than a glance with video advertising gives you more opportunity to connect. Video ad typically lasting between 20-30 seconds, has the opportunity to make more of an impact. Take a look below to find what...[More]

Have you ever seen a particular superstar endorse a specific product, and the sales reach sky-high? Do you think that when influencers promote content on their pages, it helps the brand raise its sales and value? If your answer to the above questions is yes, you know what a content outreach strategy is! It is the method of letting influencers reach out to their audience and promote their content. ...[More]

With more eyes on screens, marketers are looking toward content marketing to stay connected with customers especially in dire circumstances. The unpredictability of the situation is the main reason good content is going to be your most valuable marketing asset right now. Even if consumers may not necessarily be purchasing from you right now, it is the time that relationships are built between bran...[More]