The 3 A’s of Account-Based Marketing

 The 3 A’s of Account-Based Marketing
ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic. Read how these 3 A’s define why ABM is the way to go.ACCELERATIONABM accelerates the sales cycle.It is rare in a complex B2B sales cycle, that the buyer is one, isolated individual. Purchasing decisions can and normally do involve over a dozen decision makers. So, why risk pursuing one path?Because ABM act...[More]