B2B businesses rely heavily on data sources to target their customers. These data sources provide companies with accurate information about their customers, their buying journeys, and their areas of interest. Information about customers is crucial to curating marketing and sales team strategies, but it is also essential to look out for the customers' privacy. Therefore, there has emerged a need fo...[More]

You might remember there was a time when our parents or grandparents would say, “I wish there were a device that heard us. If we say, “switch off the fan or on the light, it will do that for us.” Well, their words have come true. Finally, we have devices that obey our commands and do what is necessary. Hey Siri, Alexa, Hello Google, and more have become household names. In fact, ...[More]

Have you ever seen a particular superstar endorse a specific product, and the sales reach sky-high? Do you think that when influencers promote content on their pages, it helps the brand raise its sales and value? If your answer to the above questions is yes, you know what a content outreach strategy is! It is the method of letting influencers reach out to their audience and promote their content. ...[More]

Deck 7’s Divyaprasad Pande believes that your website's user experience plays an important role in converting your visitors into clients. Listen to the entire podcast here: - "Website plays a very vital role in our company because as a Digital and SEO marketer, I know it has played an important role in our organization. Especially after the pandemic, everyone realized the importance of dig...[More]

Account based marketing is dramatically shifting the operational dynamics between sales and marketing. Early adopters have seen phenomenal success and there’s so much hype from tech vendors surrounding it; though one might ask, what do account based marketing best practices look like? How are you supposed to begin on this journey and build a consistent pipeline with your account based funnel...[More]

Speaking of B2B marketing innovations, there have been many proven methods but what we’re looking at is the out-of-the-box ‘trends’ that have come through. While technology is constantly changing the B2B marketplace, it is crucial to take a moment and see which ones have stood out from the crowd. In this article, we’ll look at 4-B2B marketing innovation trends that are maki...[More]

Still think your current martech stack doesn't need an upgrade? Think again. 2019 is gradually coming to a close and marketing channels have shown no signs of slowing down. If you’re amarketerwho’s part of a technology-dominated industry, you know well that it’s no longer a bonus to be technologically savvy in this day and age. To ensure customers don’t just drop out of you...[More]

A good movie, soothing music, or an epic poem, what makes them stand out? Is it the characters in a movie? Is it a sound in music, or is it the words in poetry? Imagine a movie without a good storyline, music without properly placed notes, or a poem without fine odes. None of these will be effective without valuable content. GOOD CONTENT creates CONNECTION. It helps in creating a strong link tying...[More]

“2019 will be the year of account-based data and insights. More marketing and sales teams will use account-level engagement data and a broader set of intent signals to help them identify, prioritize and personalize outreach for those accounts that are most likely to convert. This will drive greater efficiency and will set businesses up to scale their ABM efforts in 2020.”-Tyler Lessard...[More]

The business-to-business (B2B) marketing industry has changed tremendously. It has gone way beyond the common strategy of approaching another business to sell its products and services. B2B marketing efforts focus more on incorporating creativity in their campaigns for long-term productivity and enhanced customer experience. This is precisely what the B2B effectiveness code is all about. The B2B e...[More]

Every year you go through documenting the processes that have worked for your organizations and those that have not. It is a tedious process, especially for the sales team. They have to enlist the strategies that have helped them achieve targets and discard the wasted resources. Well, this is the process that every organization has to go through. But what if we tell you that you do not have to wor...[More]

B2B marketing trends evolve every year. And needless to say, the pandemic accelerated it. Many businesses strived to keep themselves alive during the pandemic,while some flourished as they adapted effortlessly. But the businesses which suffered minimal in the pandemic were the ones that adopted the latest trends and technology. As a result, they evolved digitally with time and had minimal hurdles ...[More]

What Is a Content Outreach Strategy? A content outreach strategy is a plan through which you directly promote your content to influential people who have an audience similar to yours. The purpose here is to get them to share your content with their audience that increases your exposure to the potential clients. To begin with, you need to prepare an effective content outreach strategy that will hel...[More]

So the new and exciting opportunities that adoption of AI brings to the marketing sphere have been well established. Because every business is now scrambling to stay on top of the competition by joining forces with AI. Having said that, it doesn’t mean things can’t go south and marketers can’t go wrong once in a while. A study done by data analysts in Teradata discovered that 80%...[More]

Engagio, the leader in B2B marketing engagement software, has launched Engagio Orchestrate, a new marketing solution that enables revenue teams to design and automate high-impact plays across channels such as advertising, sales engagement, marketing automation, direct mail, and CRM. The solution is designed to help teams target accounts during each point of the buying journey to build audiences fo...[More]

‘Change is The Law of Marketing’ Markets keep changing. With the fast paced advancement in technology and the induction of internet, the world has become digital and mobile. Markets are dynamic today. The change in dynamics is the result of this advancing technology. Marketing is all around us. Marketing influences how we think and the way we trade. Be it in the selection of a product ...[More]

Three adjectives come to mind when we think of content marketing - engaging, highly effective, and perfectly appropriate for encouraging online content creation and distribution As a matter of fact, it is the next big marketing revolution! Successful content marketing has the potential of bringing a wave of fresh and salable content ideas. We live in a world where digital content marketing trends ...[More]