Content Outreach Strategy: The Ultimate Guide For 2021

Content Outreach Strategy: The Ultimate Guide For 2021
What Is a Content Outreach Strategy?A content outreach strategy is a plan through which you directly promote your content to influential people who have an audience similar to yours. The purpose here is to get them to share your content with their audience that increases your exposure to the potential clients.To begin with, you need to prepare an effective content outreach strategy that will help ...[More]

Content Marketing: An Integral Part of Modern Business Strategy

Content Marketing: An Integral Part of Modern Business Strategy
With more eyes on screens, marketers are looking toward content marketing to stay connected with customers especially in dire circumstances. The unpredictability of the situation is the main reason good content is going to be your most valuable marketing asset right now. Even if consumers may not necessarily be purchasing from you right now, it is the time that relationships are built between bran...[More]

3 Whitepaper Mistakes and How to Avoid Them

3 Whitepaper Mistakes and How to Avoid Them
Whether you intend to drive more leads or position your thought leadership ideas, creating a top-notch whitepaper doesn't come easy - especially when everyone is vying to take center-stage amidst all the content clutter. Regardless of the end goal, the only way to distinguish a great whitepaper from the sea of mediocrity is to determine how well it resonates with a B2B buyer's problems.Know that y...[More]

Best Content Marketing Hacks That’ll Skyrocket Your Sales

Best Content Marketing Hacks That’ll Skyrocket Your Sales
Let's understand the dynamics of content marketing. You're producing loads of different content and distributing them but you've failed to generate sales or add any relevant leads in your marketing funnel.Understanding the WHY here is definitely important. If you're someone who:doesn't have a clearly defined content strategyhas your marketing strategy focused on awareness and engagement and not on...[More]

Changing Marketing Dynamics and Strategies to Cope

Changing Marketing Dynamics and Strategies to Cope
‘Change is The Law of Marketing’Markets keep changing. With the fast paced advancement in technology and the induction of internet, the world has become digital and mobile. Markets are dynamic today. The change in dynamics is the result of this advancing technology.Marketing is all around us. Marketing influences how we think and the way we trade. Be it in the selection of a product or...[More]

6 Easy Steps to B2B Video Marketing Campaigns

6 Easy Steps to B2B Video Marketing Campaigns
TOUT... PITCH... WOO... BOOST... PROMOTE... ENDORSE... BROADCAST... PUBLISH... PINHaven't you all come across these terms?Evolution in marketing has gone through various stages.It could be anything like touting, pitching a product, or wooing the customers.Digital marketing strategies tend to keep changing with time. Thanks to the advancing technology. Blogs and articles play a vital role in market...[More]

B2b Storytelling: The Key To Conversion

B2B Storytelling: The Key to Conversion
Listen to this article here: There have been various discoveries of methods that support lead conversion. But the most effective and efficient way to make conversions in B2B is storytelling. B2B storytelling might sound an overrated statement until you get to know the whole story.Significance of B2B StorytellingSince stories have the power to influence the audience, it also holds the power to mak...[More]

Salesforce Launches New Hybrid Cms Platform 'Salesforce Cms’

Salesforce Launches New Hybrid CMS Platform 'Salesforce CMS’
Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud).Customers have become accustomed to consuming content across multiple channels...[More]

Enhance Your Product Marketing Using Content - An Outreach Strategy Going Into 2020

Enhance Your Product Marketing Using Content - an Outreach Strategy Going into 2020
Product marketing can be simple; you showcase your shiny new object, and if the audience likes it, they'll buy it. This traditional sales pitch approach can be incredibly short-term with negligible impact on client conversions. To increase your product sale in such a competitive market, you should jump in with a strong content outreach strategy with high-quality content on social channels.What if ...[More]

Connect The Dots In Content Marketing

Connect the Dots in Content Marketing
A good movie, soothing music, or an epic poem, what makes them stand out?Is it the characters in a movie? Is it a sound in music, or is it the words in poetry?Imagine a movie without a good storyline, music without properly placed notes, or a poem without fine odes. None of these will be effective without valuable content.GOOD CONTENT creates CONNECTION.It helps in creating a strong link tying the...[More]