The General Data Protection Regulation (GDPR) is a series of new regulations to give European Union (EU) citizens greater control over their data and information. Whenever a user visits a particular site, they look for the security sign in the URL bar. They proceed only after 100% assurance. Post that, they leave earlier than expected if the site asks them for personal data. Thus, after years of p...[More]

Modern marketingis going through a paradigm shift in digital transformation with the addition of new techniques and methodologies. Generating more leads and demands is the prime objective of marketers today. While most marketers often confuse with marketing terms like demand generation and lead generation, there is a slight difference between them. However, the purpose and desired result of both D...[More]