Since the implementation of the Data Protection Act in 2018, the approach behind the use of data has changed dramatically. Our clients and customers don’t just want a great experience, they also want to make sure they can trust us. And it makes perfect sense in the present times. But as data is considered a key factor in a positive customer experience, U.S. brands and agencies have found it ...[More]

True Influence, an intent-based marketing and demand generation solutions provider, announced its Intent Base data feed. The tool aims to provide B2B marketing teams with intent signals that represent opportunities to connect with a target audience. Why Intent Data Is Essential for B2B Marketers and Enterprises? What is user intent, is common question asked by marketers. Intent data is the elixir ...[More]

The modern world revolves around data. Oftentimes the start of an online session begins with a simple search in a search engine. The way you search for things online, your search intent or user intent, has a drastic impact on the content that is created online, and the success of any business. The user’s intent when they enter a search term into Google or any other search engine has become h...[More]

Wouldn’t it be great if you’d know where to find prospects that are most likely to buy? Or what’s bugging them to delay buying? If it was possible to get insights on the purchase-intent of your buyer? Or if they are truly looking to buy? Most businesses spend huge amounts on advertising campaigns and still don’t come any close to meet their intended targets. If you’re...[More]

Before you intend to engage your potential customers in the buying journey, there are chances that they are more than halfway through already. This is why mending your intentions and targets according to their behavioral intent data should be a part of your plan. With this, let’s understand the much-hyped importance of user intent for marketing success. The latest key phrase in the B2B custo...[More]