True Influence, an intent-based marketing and demand generation solutions provider, announced its Intent Base data feed. The tool aims to provide B2B marketing teams with intent signals that represent opportunities to connect with a target audience. Why Intent Data Is Essential for B2B Marketers and Enterprises? What is user intent, is common question asked by marketers. Intent data is the elixir ...[More]

Prediction- isn’t this a very natural activity of human brains about a future event? Yes! And it is often based upon experience or knowledge. Coming to Predictive Analytics, it is the branch of advanced analytics that is used to make predictions about unknown future events with the help of various historical data. Prediction is not just one of the things your brain does. It is the primary fu...[More]