B2B Product Marketing: The Key to High Business ROI

B2B Product Marketing: The Key to High Business ROI
It is a well-established fact that the ongoing pandemic has greatly affected the way B2B marketers conduct product marketing. On average, B2B researchers do 12 searches before engaging with a specific brand’s site. As there are already few alternatives to operate through this situation statistics like this show clear signs that marketers should have a top-notch SaaS product marketing strateg...[More]

Enhance Your Product Marketing Using Content - an Outreach Strategy Going into 2020

Enhance Your Product Marketing Using Content - an Outreach Strategy Going into 2020
Product marketing can be simple; you showcase your shiny new object, and if the audience likes it, they'll buy it. This traditional sales pitch approach can be incredibly short-term with negligible impact on client conversions. To increase your product sale in such a competitive market, you should jump in with a strong content outreach strategy with high-quality content on social channels.What if ...[More]