Marketing software is used to manage online advertisements on social media sites such as Facebook, Twitter, and LinkedIn. These software platforms make managing large audiences on social media sites viable for the company’s marketing teams. Apart from managing audiences, social media management applications allow easy content creation and delivery; they also provide advanced analytical tools...[More]

Social media is irrefutably a force to reckon with. ForB2B traveltech companies, social media and the whole social ecosystem is like an oasis where it can find its prospective customers, if not perpetually, then time and again. The digitalization of travel is witnessing a huge influx of travel technology into the market with most vendors trying to lure corporate clients who need assistance in plan...[More]