Webinars are increasingly becoming a popular tool for multiple industries around the world. They're being widely employed by marketers and other professionals to effectively establish conversations with individuals to display products, services, and generate potential leads. A webinar is a web-based meeting or presentation held in real-time with individuals around the globe. Why do B2B marketers c...[More]

Has this ever happened to you where you had a webinar and nobody showed up, you were just doing a live webinar by yourself? It’s not the greatest feeling in the world especially when you put all that time and effort into it. Making webinar marketing a part of your content marketing and video marketing strategy is almost a no-brainer today. A webinar presentation in the past was an easy tick...[More]

Back in the late '90s, Microsoftprovided the technology for webinars to go public with the launch of the platform - NetMeeting. There was no such concept as webinar marketing. Since then, webinars have come a long way since its inception. As we approach 2020, the next stage of digital marketing has already begun taking shape. Exceptional user experiences as well as UI designs of all content includ...[More]

Have you ever wondered what it takes to put together a live webinar or an evergreen webinar? If you want to increase webinar registration for a marketing webinar, putting together webinar content that aligns with your overall content marketing strategy is key. Just a few critical aspects of webinar marketing if done wisely, can make the mark. Webinar marketing is not a science but there are proven...[More]

Webinar marketing has emerged as an integral marketing tool amidst the global shift due to the pandemic. Among the several ways that B2B marketers have found to stay in touch and stay relevant in these times, webinar marketing is a great way to generate high-quality leads from your audience. Webinars have been popular for over a decade but 2020 has introduced a massive shift towards digital meets ...[More]