Are you looking for an effective way to build your brand, to demonstrate thought leadership, and to position yourself to the next level? Hold on! There is no better way to do this than writing a whitepaper. According to the Content Marketing Institute, 70% of B2B companies rank whitepapers as one of the most effective forms of marketing content above videos, blogs, newsletters, and online presenta...[More]

So, you’ve created the whitepaper, now what? Whitepapers can be a striking marketing tool, but there could be many compelling whitepapers that may not serve your marketing objectives and goals just because you haven’t put on enough efforts to promote it. Promotional activities build your brand and thought leadership while driving traffic that helps you in achieving your marketing goals...[More]