The business-to-business (B2B) marketing industry has changed tremendously. It has gone way beyond the common strategy of approaching another business to sell its products and services. B2B marketing efforts focus more on incorporating creativity in their campaigns for long-term productivity and enhanced customer experience. This is precisely what the B2B effectiveness code is all about. The B2B e...[More]

Video marketing has proved to be one of the most successful marketing methods for B2B. No matter the marketing challenges, B2B video marketing campaigns strengthen inbound marketing by all means. If we consider the changing times, be it the pandemic, digital evolution, or emerging competition in every field, there needs to be one eye-catching marketing campaign that makes your brand stand out from...[More]

Every year, the way we get B2B leads changes a little. The secret to doing well is changing with the times. In 2023, it's all about understanding what your customers want. People buying things for their companies think carefully before choosing. So, we need to think about things from their perspective. Knowing What Your Customers Want Before trying to generate B2B leads, it's important to know wha...[More]

Deck 7’s Divyaprasad Pande believes that your website's user experience plays an important role in converting your visitors into clients. Listen to the entire podcast here: - "Website plays a very vital role in our company because as a Digital and SEO marketer, I know it has played an important role in our organization. Especially after the pandemic, everyone realized the importance of dig...[More]

Listen to the blog here: Every B2B organization is different but the lead generation process remains predominantly the same for all. 2020 being the year that it was, was different and largely difficult for most businesses. Lead generation techniques for B2B companies had to be revised to suit the market scenario. Nevertheless, now that companies have started to get back on their feet, the B2B lea...[More]

“A satisfied customer is the best business strategy of all," says business writer and former management professor at the University of New Orleans - Michael LeBoeuf. Whether you are a Software-as-a-Service (SaaS) business, sell products or are a service-based company; customer success is the thing that will take you a long way. Making your customers happy by helping them solve their question...[More]

Storytelling in B2B marketing isn't just about recounting a B2B brand story: it's the specialty of having the option to pass on your brand's story and convey your message in such a way that it will interest your audience, their feelings, and eventually assist you with gaining their trust. Brand storytelling is picking up force in the marketing world. A great story is experimentally demonstrated to...[More]

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud). Customers have become accustomed to consuming content across multiple channel...[More]

RollWorks, a division of AdRoll Group is an ABM and B2B marketing platform pioneering better ROI, lower CPC and higher CTR for various enterprises. Earlier this week RollWorks unveiled that they have launched a new machine learning solution for B2B enterprises that use account based marketing (ABM). With the introduction of their new predictive identification model, they can analyze a company&rsqu...[More]

The success of a startup will often depend on the set up of its marketing strategy. Sometimes the founders have little to no marketing experience. Businesses will sometimes forgo a marketing budget to tend to the other needs of the business, however marketing efforts play a big role in the sales pipeline. Choosing to dedicate time and resources to marketing will increase sales, quality of leads, ...[More]

Top B2B Marketing Struggles Many companies in the B2B space face similar challenges when it comes to marketing. Knowing that others are in the same position is comforting but knowing how to overcome these challenges is rewarding. Acknowledging where your weaknesses lie is the first step in overcoming them. In a recent study by HubSpot, business has acknowledged these 8 struggles at their top B2B m...[More]

In the world of business to business marketing and sales, there may be times that you have an opportunity to sell directly to the C-level decision makers in the company. Rather than the typical approach with a manager or director, C-level contacts require more prep to establish validity and ultimately a long working relationship. When selling to the C-suite directly, it is important to spend your ...[More]

B2B video marketing campaigns have seen an increase in the past few years. The video marketing strategy has proved its worth in every field, from generating leads and closing deals to acquiring excellent ROI. A video marketing strategy should be the heart of your marketing plan. The success it promises in sales is incredible. And with the surge in video marketing tools and platforms, video marketi...[More]

We have generated a lead whenever a customer visits the website, but what about conversion? A customer is a conversion only when they complete the checkout process on the website. Thus, a B2B conversion rate is when the decision-maker completes the formalities on the website or calls for action and converts to a customer. But unfortunately, according to econsultancy, only 28% of B2B are satisfied ...[More]

B2B marketing trends evolve every year. And needless to say, the pandemic accelerated it. Many businesses strived to keep themselves alive during the pandemic,while some flourished as they adapted effortlessly. But the businesses which suffered minimal in the pandemic were the ones that adopted the latest trends and technology. As a result, they evolved digitally with time and had minimal hurdles ...[More]

The evolution of B2B marketing trends is inevitable. As businesses become digital and shift to a more remote approach, marketers have to constantly make an effort to stay relevant to fast-paced changes. Considering the effect that 2020 has had on companies, marketers are expected to be at the top of their game when it comes to providing a hassle-free online experience to their prospects. Since the...[More]

It is a well-established fact that the ongoing pandemic has greatly affected the way B2B marketers conduct product marketing. On average, B2B researchers do 12 searches before engaging with a specific brand’s site. As there are already few alternatives to operate through this situation statistics like this show clear signs that marketers should have a top-notch SaaS product marketing strateg...[More]

New year, new challenges! That's not true for B2B lead generation companies. Lead nurturing continues to be the B2B marketer's primary task, but also a constant challenge. According toHubSpot, generating traffic and leads was a major challenge for 63% of marketers in 2019. Now, if you're one of the marketers, you don't want to enter the new year with the same problems. And we are here to help. Ove...[More]

The rapid advancement of location-based technology has propelled Geomarketing to the frontline of marketing strategies. Enterprises are heavily investing in geo-based marketing technologies to connect to their ideal buyers. According to the latest 2019 report by Zion Market Research, the global geomarketing market spending was about $7.4 billion in 2018 and is expected to reach approximately $38.1...[More]

Pop-ups are used on almost every website nowadays as a lead generation tool. An outbound lead generation campaign is a great way to spend your demand generation budget to create a slick lead ad or Facebook ad that takes your potential lead to a top-notch landing page to convert them into your next new lead. However, pop-ups are a cost-effective method to assist your social media lead generation pl...[More]

Google UK has aligned its B2B marketing efforts towards consumer advertising in a brand new campaign promoting the value of search advertising for businesses. ‘Find What Matters’ – Google’s first B2B search campaign aims to remind businesses of the value of search as a lucrative advertising platform. It has specifically been designed like a B2C campaign to promote the use o...[More]

Whether a startup has a revolutionary business model or offers the best product or service to its market,thekey to its success will be its marketing strategy. Not only does marketing set up the brand for a company but will also help build the sales pipeline. Customers look for trusted companies to do business with, which is why content it so important. Research material related to your brand that...[More]

Whether you are pitching to a team or individual, presenting a proposal preparation is key to winning the deal. The success of B2B sales will reflect on your approach. Starting out a situation the wrong way has no return. Being confident, creating the best powerpoint presentation, and having your sales strategy locked away will have you leaving a good impression. Check out these 7 ways to improve...[More]

As a consumer, almost every website you encounter will have a ‘live chat’ function. But are there also benefits from a B2B perspective? There are two very good reasons why B2B companies are incorporating chatbots in their marketing mix. 1. 20% INCREASE IN CONVERSION RATES 2. CUSTOMERS ARE 3X MORE LIKELY TO BUY Not only does this have a huge impact on the volume of your lead generati...[More]