Generating leads has never been easy for a B2B marketer and the year 2020 is trying one’s patience.According to HubSpot,61% of marketers say generating traffic and leads is their top challenge. Since there is a huge expansion of various digital marketing methods, a marketing team uses all possible processes for approaching a prospective customer and then generate leads further. As a matter o...[More]

“Cost cap simplifies campaign management and helps you focus on scaling volume of results while controlling costs. Unlike other bid strategies that help optimize for cost, cost cap enables you to set the max CPA/CPI you're willing to pay for results, reducing complexities in managing bids while maximizing your campaign results.” – Facebook About the Bid Strategy The Facebook ad u...[More]

Sales teams trying to grow their leads could be focused on inbound lead generation, outbound marketing, or both. Needless to say, most marketing efforts have the end goal of ensuring people arrive at your landing page and generating leads for the business. The lead generation process has grown into a very dynamic one that could be carried out in several ways with the help of marketing automation. ...[More]

Having trouble with boosting your marketing efforts and driving more sales? Ever since big data came into picture the world of marketing changed significantly.With millions of data being generated on a daily basis, it not only seems convenient but is equally difficult for businesses to segregate the right data that will lead them to the ideal consumer. Same goes for executing the correct strategie...[More]

From not providing enough context for your conversion rates to the lack of relevant data, the list goes on as to why a lot of businesses are failing to convert visitors into paying customers. Luckily, we’ve broken it down so you never have to fall into the same category. Let's look into the 5 key ideas you can leverage to boost your conversion: Consider Changing your Offer To make sure that ...[More]