Maximize Your Campaign Results with Facebook’s Cost Cap Bid Strategy

“Cost cap simplifies campaign management and helps you focus on scaling volume of results while controlling costs. Unlike other bid strategies that help optimize for cost, cost cap enables you to set the max CPA/CPI you're willing to pay for results, reducing complexities in managing bids while maximizing your campaign results.” –FacebookTo strike a balance between achieving opti...[More]

How Leveraging Big Data Can Boost Your Target Marketing

Having trouble with boosting your marketing efforts and driving more sales?Ever since big data came into picture the world of marketing changed significantly.With millions of data being generated on a daily basis, it not only seems convenient but is equally difficult for businesses to segregate the right data that will lead them to the ideal consumer. Same goes for executing the correct strategies...[More]

Top 5 Cro Hacks To Boost Your Marketing Efforts

From not providing enough context for your conversion rates to the lack of relevant data, the list goes on as to why a lot of businesses are failing to convert visitors into paying customers.Luckily, we’ve broken it down so you never have to fall into the same category.Let's look into the 5 key ideas you can leverage to boost your conversion:Consider Changing your OfferTo make sure that your...[More]

Generate More B2b Leads Through Multichannel Marketing

Sales teams trying to grow their leads could be focused on inbound efforts, outbound efforts, or both. Needless to say, most marketing efforts have the end goal of generating leads for the business.Lead generation has grown into a very dynamic process that could be done in several ways. B2B companies searching for leads should be implementing multichannel marketing. Customers are continually searc...[More]