Understanding Data Mining in 2019

Understanding Data Mining in 2019
The real reason behind why digital personalization and customer experience (CX) is soaring every year is because experts have been able to hack into the heart of their main challenge, and that is – data. Yes. Data is everywhere today. Every big enterprise is scrambling to tell us about their big data, data analytics, data privacy etc, and amidst that data mania there is data mining.Tweet Thi...[More]

User Intent – the Secret to B2B Marketing Success

User Intent – the Secret to B2B Marketing Success
The modern world revolves around data. Oftentimes the start of an online session begins with a simple search in a search engine. The way you search for things online, your search intent or user intent, has a drastic impact on the content that is created online, and the success of any business. The user’s intent when they enter a search term into Google or any other search engine has become h...[More]

How Leveraging Big Data Can Boost Your Target Marketing

How Leveraging Big Data Can Boost Your Target Marketing
Having trouble with boosting your marketing efforts and driving more sales?Ever since big data came into picture the world of marketing changed significantly.With millions of data being generated on a daily basis, it not only seems convenient but is equally difficult for businesses to segregate the right data that will lead them to the ideal consumer. Same goes for executing the correct strategies...[More]