Salesforce Launches New Hybrid CMS Platform 'Salesforce CMS’

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud).Customers have become accustomed to consuming content across multiple channels...[More]

Why Is It Important for Product Marketers to Leverage Content?

Every organization is different, every company is different, every story is different, and every team in the marketing space is different. This blog is about the one thing that remains consistent in every marketing endeavor, and that is, content. Content has quickly become the champion of pretty much every marketing strategy today!As you tussle with how to communicate with today’s consumers,...[More]

Enhance Your Product Marketing Using Content - an Outreach Strategy Going into 2020

Product marketing in a way can be very simplistic; it's like you showcase your shiny new object and if the audience likes it, they'll buy it. This traditional sales pitch approach can be incredibly short-term with negligible impact in terms of client connect. What if there was more to captivate the potential buyer and at the same time build customer relationships, rather than just dangling the fea...[More]

Connect the Dots in Content Marketing

A good movie, soothing music, or an epic poem, what makes them stand out?Is it the characters in a movie? Is it a sound in music, or is it the words in poetry?Imagine a movie without a good storyline, music without properly placed notes, or a poem without fine odes. None of these will be effective without killer content.'CONTENT creates CONNECTION.'It helps in creating a strong link be it in a mov...[More]

3 Whitepaper Mistakes And How To Avoid Them

Whether you intend to drive more leads or position yourself as a thought leader,creating atop-notch whitepaperdoesn’t come easy– especially when everyone is vying to take center-stage amidst all the content clutter. Regardless of the end goal, the only way to distinguish a great whitepaperfrom the sea of mediocrity is to determine how well it resonates with the buyers’ problems.K...[More]

Best Content Marketing Hacks That’Ll Skyrocket Your Sales

Let’s understand the dynamics of content marketing. You’re producing loads of different content and distributing them but you’ve failed to generatesales.If you’re someone who:doesn’t have a clearly defined content strategyhas their strategy focused on awareness and engagement, not on driving salesand is struggling to make content marketing impact on salesHere are 6 re...[More]

Changing Marketing Dynamics And Strategies To Cope

‘Change is The Law of Marketing’Markets keep changing. With the fast paced advancement in technology and the induction of internet, the world has become digital and mobile. Markets are dynamic today. The change in dynamics is the result of this advancing technology.Marketing is all around us. Marketing influences how we think and the way we trade. Be it in the selection of a product or...[More]

6 Easy Steps To B2b Video Marketing Campaigns

TOUT... PITCH... WOO... BOOST... PROMOTE... ENDORSE... BROADCAST... PUBLISH... PINHaven’t you all come across these terms?Evolution in marketing has gone through various stages.It could be anything like touting, pitching a product or wooing the customers.Marketing strategies tend to keep changing with time. Thanks to the advancing technology. Blogs and articles play a vital role in marketing...[More]