Salesforce Launches New Hybrid CMS Platform 'Salesforce CMS’

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud).Customers have become accustomed to consuming content across multiple channels...[More]

3 Whitepaper Mistakes and How to Avoid Them

Whether you intend to drive more leads or position yourself as a thought leader,creating atop-notch whitepaperdoesn’t come easy– especially when everyone is vying to take center-stage amidst all the content clutter. Regardless of the end goal, the only way to distinguish a great whitepaperfrom the sea of mediocrity is to determine how well it resonates with the buyers’ problems.K...[More]

Best Content Marketing Hacks That’ll Skyrocket Your Sales

Let’s hack into the dynamics of content marketing. You’re producing loads of different content and distributing them, but it hasn’t been your day or week or month, or even your year. You’ve failed to rack up your sales, there’s hardly any conversion and that has led you to believe that content marketing is obsolete.Well it’s time to start off with a clean slate,...[More]

Content Syndication Strategies To Boost Your Readership

Content syndicationis a cost-effective way of generating qualified leads for your sales department.But you gotta get it right.Tweet This!There’s a common myth out there that says syndicated content is duplicate content, and that that can wreak havoc for yourSEO. This is totally beside the point. The key reason for content syndication is just so it can bolster your marketing efforts. It&rsquo...[More]

Why Is It Important For Product Marketers To Leverage Content?

Every organization is different, every company is different, every story is different, and every team in the marketing space is different. This blog is about the one thing that remains consistent in every marketing endeavor, and that is, content. Content has quickly become the champion of pretty much every marketing strategy today!As you tussle with how to communicate with today’s consumers,...[More]

Enhance Your Product Marketing Using Content - An Outreach Strategy Going Into 2020

Product marketing in a way can be very simplistic; it's like you showcase your shiny new object and if the audience likes it, they'll buy it. This traditional sales pitch approach can be incredibly short-term with negligible impact in terms of client connect. What if there was more to captivate the potential buyer and at the same time build customer relationships, rather than just dangling the fea...[More]