Does the word 'story' bring a smile to your face? Do you have an urge of inquisitiveness if anyone tells you, "Hey, I have a story to tell."? Well, you will be surprised to know that this impact of 'story' is the same for B2B storytelling. Whatever the brand represents or does, storytelling is a beautiful way to attract customers. Moreover, the best part about brand storytelling is that you do not...[More]

Every year you go through documenting the processes that have worked for your organizations and those that have not. It is a tedious process, especially for the sales team. They have to enlist the strategies that have helped them achieve targets and discard the wasted resources. Well, this is the process that every organization has to go through. But what if we tell you that you do not have to wor...[More]

Listen to this article here: There have been various discoveries of methods that support lead conversion. But the most effective and efficient way to make conversions in B2B is storytelling. B2B storytelling might sound an overrated statement until you get to know the whole story. Significance of B2B Storytelling Since stories have the power to influence the audience, it also holds the power to ...[More]

What Is a Content Outreach Strategy? A content outreach strategy is a plan through which you directly promote your content to influential people who have an audience similar to yours. The purpose here is to get them to share your content with their audience that increases your exposure to the potential clients. To begin with, you need to prepare an effective content outreach strategy that will hel...[More]

Whether you intend to drive more leads or position your thought leadership ideas, creating a top-notch whitepaper doesn't come easy - especially when everyone is vying to take center-stage amidst all the content clutter. Regardless of the end goal, the only way to distinguish a great whitepaper from the sea of mediocrity is to determine how well it resonates with a B2B buyer's problems. Know that ...[More]

Let's understand the dynamics of content marketing. You're producing loads of different content and distributing them but you've failed to generate sales or add any relevant leads in your marketing funnel. Understanding the WHY here is definitely important. If you're someone who: doesn't have a clearly defined content strategy has your marketing strategy focused on awareness and engagement and no...[More]

‘Change is The Law of Marketing’ Markets keep changing. With the fast paced advancement in technology and the induction of internet, the world has become digital and mobile. Markets are dynamic today. The change in dynamics is the result of this advancing technology. Marketing is all around us. Marketing influences how we think and the way we trade. Be it in the selection of a product ...[More]

TOUT... PITCH... WOO... BOOST... PROMOTE... ENDORSE... BROADCAST... PUBLISH... PIN Haven't you all come across these terms? Evolution in marketing has gone through various stages. It could be anything like touting, pitching a product, or wooing the customers. Digital marketing strategies tend to keep changing with time. Thanks to the advancing technology. Blogs and articles play a vital role in ma...[More]

B2B video marketing campaigns have seen an increase in the past few years. The video marketing strategy has proved its worth in every field, from generating leads and closing deals to acquiring excellent ROI. A video marketing strategy should be the heart of your marketing plan. The success it promises in sales is incredible. And with the surge in video marketing tools and platforms, video marketi...[More]

Have you ever seen a particular superstar endorse a specific product, and the sales reach sky-high? Do you think that when influencers promote content on their pages, it helps the brand raise its sales and value? If your answer to the above questions is yes, you know what a content outreach strategy is! It is the method of letting influencers reach out to their audience and promote their content. ...[More]

With more eyes on screens, marketers are looking toward content marketing to stay connected with customers especially in dire circumstances. The unpredictability of the situation is the main reason good content is going to be your most valuable marketing asset right now. Even if consumers may not necessarily be purchasing from you right now, it is the time that relationships are built between bran...[More]

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud). Customers have become accustomed to consuming content across multiple channel...[More]

Every organization is different, every company's process is different, every story is different, and every team in the marketing space is different. This blog is about the one thing that remains consistent in every marketing endeavor—content. Content marketing has quickly become the champion of pretty much every digital marketing strategy today. This is why the number of marketers that lever...[More]

Product marketing can be simple; you showcase your shiny new object, and if the audience likes it, they'll buy it. This traditional sales pitch approach can be incredibly short-term with negligible impact on client conversions. To increase your product sale in such a competitive market, you should jump in with a strong content outreach strategy with high-quality content on social channels. What if...[More]

A good movie, soothing music, or an epic poem, what makes them stand out? Is it the characters in a movie? Is it a sound in music, or is it the words in poetry? Imagine a movie without a good storyline, music without properly placed notes, or a poem without fine odes. None of these will be effective without valuable content. GOOD CONTENT creates CONNECTION. It helps in creating a strong link tying...[More]