B2B marketing trends evolve every year. And needless to say, the pandemic accelerated it. Many businesses strived to keep themselves alive during the pandemic,while some flourished as they adapted effortlessly. But the businesses which suffered minimal in the pandemic were the ones that adopted the latest trends and technology. As a result, they evolved digitally with time and had minimal hurdles ...[More]

Are you a marketer struggling to craft the perfect emails that your target audience would want to open and read?Whether you like it or not the success of your email marketing campaign depends on the open rates you get. You cannot generate business opportunities through a potential customer if there's no one to read your emails. More than 20% of your marketing emails never make it to the audience's...[More]

Google UK has aligned its B2B marketing efforts towards consumer advertising in a brand new campaign promoting the value of search advertising for businesses. ‘Find What Matters’ – Google’s first B2B search campaign aims to remind businesses of the value of search as a lucrative advertising platform. It has specifically been designed like a B2C campaign to promote the use o...[More]

There is a lot of effort, time, and expertise that goes into creating an elaborate and definitive brief document called a 'whitepaper', but the work doesn't stop here, you're only halfway through! Whitepapers are an effective tool for content marketing and promotion when it comes to B2B marketers. You need to get down and proceed with a decisive content strategy for promoting your whitepaper or al...[More]

Not only is it cost-effective but also one of the quickest ways to reach your potential buyers.At its core, pay-per-click advertising for B2B is much like a B2C one. Instead of you waiting around to be found, your target market hunts for you with the help of keywords in search engines. Today, modern B2B buyers have high expectations and much like any consumer out there, they too expect information...[More]

The digital marketing landscape is witnessing a dramatic shift. What was effective just a few years ago is now an old hat. With increasing demands in the business, every year, new technologies come out, existing technologies get smarter & advanced, and this is not going to stop, but will continue to happen with a faster pace in future. In 2013, 76% of those asked in Adobe’s Digital Distr...[More]

Thecoronavirus pandemic has compelled us to avoid large gatheringsfor the sake of everyone’s health. As a result of this, many trade shows, conferences, and events have to be either canceled, postponed, or converted into virtual events like a live webinar. Some of the big events that have been impacted are: Adobe canceled its annual live summit and confirmed to move the entire event online....[More]

Do you know various enterprises provide perfect products and services but simply can’t succeed? It’s because their content doesn’t reach the proper audience. No matter how engaging it is. Often content is aligned to appeal to everyone, which leads to lower conversion rates and a waste of time and resources. Social media platforms are constantly evolving, with larger audiences and...[More]

Does your business content strategy include whitepaper marketing? If not, you should definitely consider indulging in producing one. Whitepaper marketing can make a great impact on the amount of traffic you generate for your website and the amount of leads you capture.Your whitepaper must be approached from a perspective of it being helpful to readers and not just being pitchy to try and get leads...[More]

Are you looking to establishthought leadership,generate more leadsand perhaps nurture the existing ones until they are ready to buy? When it comes to growing your pipeline and achieving maximum returns, most B2B businesses consider whitepaper to be more effective than videos, blogs, infographics, e-newsletters, etc. Unlike the sea of content that we often see today, awhitepaperis something that yo...[More]

Marketing strategies tend to change with time and place. Strategies that upsurge sales in one particular region may not be effective in some other region. Not only this, but marketing strategies are also influenced by the industry domain in which these are applied.The pharmaceutical industry is one such domain where growth is mainly characterized by various marketing strategies and other business ...[More]