Webinars are increasingly becoming a popular tool for multiple industries around the world. They're being widely employed by marketers and other professionals to effectively establish conversations with individuals to display products, services, and generate potential leads. A webinar is a web-based meeting or presentation held in real-time with individuals around the globe. Why do B2B marketers c...[More]

Generating leads has never been easy for a B2B marketer and the year 2020 is trying one’s patience.According to HubSpot,61% of marketers say generating traffic and leads is their top challenge. Since there is a huge expansion of various digital marketing methods, a marketing team uses all possible processes for approaching a prospective customer and then generate leads further. As a matter o...[More]

Talking about successful marketing strategies, do you know email marketing consistently ranks as one of the best tactics to reach your ultimate marketing goals? The world today is dominated by social media and mobile, where an Email marketing campaign is not a new thing. Yet, there is no denial of the fact that still, it is one of the most effective channels for any business organisation to drive ...[More]

New year, new challenges! That's not true for B2B lead generation companies. Lead nurturing continues to be the B2B marketer's primary task, but also a constant challenge. According toHubSpot, generating traffic and leads was a major challenge for 63% of marketers in 2019. Now, if you're one of the marketers, you don't want to enter the new year with the same problems. And we are here to help. Ove...[More]

The rapid advancement of location-based technology has propelled Geomarketing to the frontline of marketing strategies. Enterprises are heavily investing in geo-based marketing technologies to connect to their ideal buyers. According to the latest 2019 report by Zion Market Research, the global geomarketing market spending was about $7.4 billion in 2018 and is expected to reach approximately $38.1...[More]

The most prevalent question in the travel tech industry for marketers is “How do you get quality leads?” A business cannot survive without a constant inflow of leads. According to Statista, business travel makes a total global economic contribution of 1.23 trillion U.S. dollars. There is huge scope and potential for marketers, especially with the upcoming wave of artificial intelligenc...[More]

Let's understand the dynamics of content marketing. You're producing loads of different content and distributing them but you've failed to generate sales or add any relevant leads in your marketing funnel. Understanding the WHY here is definitely important. If you're someone who: doesn't have a clearly defined content strategy has your marketing strategy focused on awareness and engagement and no...[More]

Three adjectives come to mind when we think of content marketing - engaging, highly effective, and perfectly appropriate for encouraging online content creation and distribution As a matter of fact, it is the next big marketing revolution! Successful content marketing has the potential of bringing a wave of fresh and salable content ideas. We live in a world where digital content marketing trends ...[More]

Listen to the blog here: Every B2B organization is different but the lead generation process remains predominantly the same for all. 2020 being the year that it was, was different and largely difficult for most businesses. Lead generation techniques for B2B companies had to be revised to suit the market scenario. Nevertheless, now that companies have started to get back on their feet, the B2B lea...[More]

A successfulCRO campaignwon’t just save your time, money, and efforts but also help you discover new growth strategies for your business.When executed right, CRO uncovers useful customer behavior insights as well as important tips on how to better optimize the user experience (UX) to meet your goals. But how do you pull off an effective campaign that drives results? According to thisblogby V...[More]

There is a shift going on in the business world led by digital media. The world of business travel is also changing and lead generation can seem overwhelming here. But, once you understand marketing and how to generate leads, you can pretty much control any niche. What Is Your Lead Generation Strategy as a Business Travel Agency? Is it word of mouth? Are you sitting and waiting for new leads to c...[More]

B2B Demand generation is often mistaken with lead generation though it is significantly different. Let's make it clearer here. Demand gen is a long-term activity to create awareness and needs about the product or service in the minds of prospects, whereas lead generation is mainly about getting contact details through various marketing activities. This makes lead generation a part of any best b2b ...[More]

Pop-ups are used on almost every website nowadays as a lead generation tool. An outbound lead generation campaign is a great way to spend your demand generation budget to create a slick lead ad or Facebook ad that takes your potential lead to a top-notch landing page to convert them into your next new lead. However, pop-ups are a cost-effective method to assist your social media lead generation pl...[More]

“There are some things that money can’t buy. For everything else, there’s________ “. I don’t need to complete the slogan, do I? Mastercard! The answer jumps right at you without even thinking. This is exactly what seasoned and successful marketing efforts aim to achieve, but it’s not as easy as it seems. Creating a complete new marketing campaign may definitely ...[More]

Having gone through substantial changes, mainly, digital, and social, lead generation at present means to focus on being found and nurture long-term relationships with buyers. Let's dive into learning how businesses in Singapore – one of the APACregions, is generating leads to drive sales leads for long-term success: Using Direct Engagement This approach is all about interacting with your ta...[More]

Today the reality of information technology is that it has influenced almost every business organization. With the progression of innovative technology each and every angle of business is impacted significantly, and one of the areas that technology has affected the most, however, is the IT Lead Generation domain. Trying to bring in customers for an ever-growing IT industry? Well, there is no den...[More]