‘Remarketing’ can be defined as taking a ‘second shot’ at marketing to somebody who’s visited your website. If you’re running a B2B business and somebody visits your website to read an awesome article, blog, or whitepaper but doesn’t send you a message to inquire more about your services. Instead, they just leave. Wouldn’t it be great if you could ad...[More]

B2B Marketers, are you looking to build a niche/premium client base that is highly engaged? Look no further than podcasts! It's a content marketing format that is booming and how! 85% of people who click 'play' on a podcast listen to nearly all of it and 42 million Americans (or 15% of the U.S. population) listen to a podcast every week. One of the main reasons for such a huge audience to invest i...[More]

The artificial intelligence platform market is estimated to be worth $9.88 billion by 2022 and marketers will be at the forefront to adapt to these changes as they move forward toward shaping the future of the advertising industry as a whole. If AI and marketing are stated as the 'future', recent surveys indicate that the future is now! According to Forbes, 1.82 billion people worldwide are foreca...[More]

Storytelling in B2B marketing isn't just about recounting a B2B brand story: it's the specialty of having the option to pass on your brand's story and convey your message in such a way that it will interest your audience, their feelings, and eventually assist you with gaining their trust. Brand storytelling is picking up force in the marketing world. A great story is experimentally demonstrated to...[More]

Wondering how Artificial Intelligence can improve your marketing? Andrew Ng, an AI, and machine learning expert say, AI is the new electricity. Just as electricity was used to power everything 100 years ago, AI is now added to everything.And in marketing, there isn’t anything better than AI-empowered tools and techniques to spot opportunities. Businesses face many market challenges and so do...[More]

Whether a startup has a revolutionary business model or offers the best product or service to its market,thekey to its success will be its marketing strategy. Not only does marketing set up the brand for a company but will also help build the sales pipeline. Customers look for trusted companies to do business with, which is why content it so important. Research material related to your brand that...[More]

Top B2B Marketing Struggles Many companies in the B2B space face similar challenges when it comes to marketing. Knowing that others are in the same position is comforting but knowing how to overcome these challenges is rewarding. Acknowledging where your weaknesses lie is the first step in overcoming them. In a recent study by HubSpot, business has acknowledged these 8 struggles at their top B2B m...[More]

In the world of business to business marketing and sales, there may be times that you have an opportunity to sell directly to the C-level decision makers in the company. Rather than the typical approach with a manager or director, C-level contacts require more prep to establish validity and ultimately a long working relationship. When selling to the C-suite directly, it is important to spend your ...[More]

Struggling to convert your website traffic into leads? Remarketing is the digital magnet you can use to persuade your visitors. This effective strategy allows you to connect with potential leads you worked so hard to get to visit your site in the first place. What Is Remarketing? In simple terms, remarketing is the practice of targeting a consumer with a recently viewed product to drive conversion...[More]

The evolution of B2B marketing trends is inevitable. As businesses become digital and shift to a more remote approach, marketers have to constantly make an effort to stay relevant to fast-paced changes. Considering the effect that 2020 has had on companies, marketers are expected to be at the top of their game when it comes to providing a hassle-free online experience to their prospects. Since the...[More]

“Marketing is about innovation. Marketing’s job is never done. It’s always about perpetual motion. We must continue to innovate every day,” Beth Comstock.Tweet This! Digital marketing strategies are evolving with a fast pace and innovation is the only solution to cope with this. Technologies like artificial intelligence and machine learning have given wings to digital marke...[More]

Prediction- isn’t this a very natural activity of human brains about a future event? Yes! And it is often based upon experience or knowledge. Coming to Predictive Analytics, it is the branch of advanced analytics that is used to make predictions about unknown future events with the help of various historical data. Prediction is not just one of the things your brain does. It is the primary fu...[More]

The success of a startup will often depend on the set up of its marketing strategy. Sometimes the founders have little to no marketing experience. Businesses will sometimes forgo a marketing budget to tend to the other needs of the business, however marketing efforts play a big role in the sales pipeline. Choosing to dedicate time and resources to marketing will increase sales, quality of leads, ...[More]

Today, if you are a marketer you can not collect customer data by just connecting with your customers over one email or one event. Instead, making a statement through multiple channels is a strategy that works best in gaining customer loyalty. Creating a seamless experience amongst all digital channel will satisfy your audience. It is impressive for a customer to have a seamless experience along w...[More]

Whether you are pitching to a team or individual, presenting a proposal preparation is key to winning the deal. The success of B2B sales will reflect on your approach. Starting out a situation the wrong way has no return. Being confident, creating the best powerpoint presentation, and having your sales strategy locked away will have you leaving a good impression. Check out these 7 ways to improve...[More]

Maturing Digitally? Marketing isn’t what it used to be. Today, Digital Marketing is Marketing. It must be. A company will find any way possible to get its information out to those it wants to see it. Finding the best way to influence people to give the best experience. The fastest way to garner that attention is digitally. Adobe has graced us with this survey for the past seven years. A larg...[More]