Top 10 Predictive AI Marketing Tools for 2020

The artificial intelligence platform market is estimated to be worth $9.88 billion by 2022 and marketers will be at the forefront to adapt to these changes as they move forward toward shaping the future of the advertising industry as a whole.If AI and marketing are stated as the 'future', recent surveys indicate that the future is now!According to Forbes, 1.82 billion people worldwide are forecast...[More]

B2B Storytelling and Most Successful Formats for 2020

What Is B2B Storytelling?Storytelling in B2B marketing isn't just about recounting a decent story: it's the specialty of having the option to pass on your brand's story and convey your message in such a way that it will interest your audience, their feelings, and eventually assist you with gaining their trust.Brand storytelling is picking up force in the marketing world. Stories are experimentally...[More]

Remarketing – an Effective Way to Boost Your Conversion Rates

Struggling to convert your website traffic into leads? Remarketing is the digital magnet you can use to persuade your visitors. This effective strategy allows you to connect with potential leads you worked so hard to get to visit your site in the first place.What Is Remarketing?In simple terms, remarketing is the practice of targeting a consumer with a recently viewed product to drive conversion. ...[More]

How Artificial Intelligence Will Revamp Marketing Dynamics in 2020

“Marketing is about innovation. Marketing’s job is never done. It’s always about perpetual motion. We must continue to innovate every day,” Beth Comstock.Tweet This!Digital marketing strategies are evolving with a fast pace and innovation is the only solution to cope with this. Technologies like artificial intelligence and machine learning have given wings to digital market...[More]

AI and Marketing - a New Beginning to Sky Rocket the Marketing Curve

Wondering how Artificial Intelligence can improve your marketing?Andrew Ng, an AI, and machine learning expert say, AI is the new electricity. Just as electricity was used to power everything 100 years ago, AI is now added to everything.And in marketing, there isn’t anything better than AI-empowered tools and techniques to spot opportunities.Businesses face many market challenges and so do t...[More]

How to Prepare a Marketing Plan for Startups

Whether a startup has a revolutionary business model or offers the best product or service to its market,thekey to its success will be its marketing strategy. Not only does marketing set up the brand for a company but will also help build the sales pipeline.Customers look for trusted companies to do business with, which is why content it so important. Research material related to your brand that i...[More]

B2B Marketing Stats That Will Help You in 2018

Top B2B Marketing StrugglesMany companies in the B2B space face similar challenges when it comes to marketing. Knowing that others are in the same position is comforting but knowing how to overcome these challenges is rewarding. Acknowledging where your weaknesses lie is the first step in overcoming them. In a recent study by HubSpot, business has acknowledged these 8 struggles at their top B2B ma...[More]

How to Influence C-level Decision Makers in B2B Marketing

In the world of business to business marketing and sales, there may be times that you have an opportunity to sell directly to the C-level decision makers in the company. Rather than the typical approach with a manager or director, C-level contacts require more prep to establish validity and ultimately a long working relationship.When selling to the C-suite directly, it is important to spend your t...[More]

B2b Marketing For The Holiday Season

Christmas is just around the corner!B2C advertising thrives during the holiday season but the same cannot be said for its B2B counterpart. When customers are bombarded with offers, deals, and sales from all around, it can be difficult for B2B marketers to rise above the clutter and reach their prospects.But all is not doom and gloom, Forbes predicts that next year, more than half of B2B organizati...[More]

Tips To Create A Winning Linkedin Retargeting Strategy

‘Remarketing’ can be defined as taking a ‘second shot’ at marketing to somebody who’s visited your website. If you’re running a B2B business and somebody visits your website to read an awesome article, blog, or whitepaper but doesn’t send you a message to inquire more about your services. Instead, they just leave. Wouldn’t it be great if you could ad...[More]

Podcast Marketing: A Brief Overview

Marketers, are you looking to build a niche/premium client base that is highly engaged? Look no further than podcasts!85% of people who click &lsuo;play&rsuo; on a podcast listen to nearly all of it and 42 million Americans (or 15% of the U.S. population) listen to a podcast every week.Podcasts Have Come a Long WayThe popularity of podcasts as a marketing outlet is growing and expanding ex...[More]

Supercharge Your Marketing Strategy With Predictive Analytics

Prediction- isn’t this a very natural activity of human brains about a future event?Yes! And it is often based upon experience or knowledge. Coming to Predictive Analytics, it is the branch of advanced analytics that is used to make predictions about unknown future events with the help of various historical data.Prediction is not just one of thing your brain does. It is the primary function ...[More]

Take On The Biggies: Marketing Tips And Tricks For Startups

The success of a startup will often depend on the set up of its marketing strategy. Sometimes the founders have little to no marketing experience. Businesses will sometimes forgo a marketing budget to tend to the other needs of the business, however marketing efforts play a big role in the sales pipeline.Choosing to dedicate time and resources to marketing will increase sales, quality of leads, an...[More]

7 Reasons Why Omnichannel Marketing Is Important For Every Business

Today, it is not enough to just connect with your customers over one email or one event. Instead, make a statement through multiple channels. Creating a seamless experience amongst all channels will satisfy your audience. It is no longer impressive to have a seamless experience with a company, it is expected. Customers dropping off should not happen due to lack of communication between channels. D...[More]

Top 7 Ways To Prepare The Best B2b Presentations

Whether you are pitching to a team or individual, presenting a proposal preparation is key to winning the deal. The success of B2B sales will reflect on your approach. Starting out a situation the wrong way has no return. Being confident, creating the best powerpoint presentation, and having your sales strategy locked away will have you leaving a good impression.Check out these 7 ways to improve y...[More]

Adobe's Annual Marketing Survey: The Essentials To Maturing Digitally In 2016

Maturing Digitally? Marketing isn’t what it used to be. Today, Digital Marketing is Marketing. It must be. A company will find any way possible to get its information out to those it wants to see it. Finding the best way to influence people to give the best experience. The fastest way to garner that attention is digitally.Adobe has graced us with this survey for the past seven years. A large...[More]