Does your business content strategy include whitepaper marketing? If not, you should definitely consider indulging in producing one. Whitepaper marketing can make a great impact on the amount of traffic you generate for your website and the amount of leads you capture.Your whitepaper must be approached from a perspective of it being helpful to readers and not just being pitchy to try and get leads...[More]

There is a lot of effort, time, and expertise that goes into creating an elaborate and definitive brief document called a 'whitepaper', but the work doesn't stop here, you're only halfway through! Whitepapers are an effective tool for content marketing and promotion when it comes to B2B marketers. You need to get down and proceed with a decisive content strategy for promoting your whitepaper or al...[More]

Do Publication Sites Really Matter A whitepaper can surely become successful by conducting promotional activities but at the same time the places where you publish your whitepaper matters a lot. Imagine a situation where you have conducted a strong content marketing campaign for your whitepaper with the best display ads, interstitial ads, used social media, and other rich valuable content but ther...[More]

Whether you intend to drive more leads or position your thought leadership ideas, creating a top-notch whitepaper doesn't come easy - especially when everyone is vying to take center-stage amidst all the content clutter. Regardless of the end goal, the only way to distinguish a great whitepaper from the sea of mediocrity is to determine how well it resonates with a B2B buyer's problems. Know that ...[More]