More Webinar Benchmark Reports

Nick Markwith, Head of Communities, and David Pitta, CMO, (BrightTALK) We’ve analyzed a wealth of data, including the thousands of hours of webinar and video content on the BrightTALK platform, and consolidated everything you need to know into BrightTALK’s 2020 Benchmarks Report. Join us to take a deep dive into webinar and video performance over the past year, and get direct access to the insight of BrightTALK’s more than 9 million users.

Topics will include:
- Insights on how, when, where, and why professionals consume webinar and video content
- Implications for marketers on how to best reach and educate their audience
- Benchmarks for establishing and measuring a successful webinar and video program
- Best practices for driving demand through webinars, video and virtual events

We’ve structured this year’s report around the creation, distribution, and measurement journey to produce and leverage engaging content. The data we will be looking at flows chronologically within that process. Analysis from start to finish - Planning - Establish a solid foundation through editorial planning, audience research, and more. Distribution - Nurture and engage your audience with a customized content journey. Performance - Measure success and leverage analytics to grow, adapt, and optimize your strategy.

Professionals are constantly learning and discovering ways to be more effective and successful. They spend more time dedicated to staying up to date on trends, technologies and best practices and do so across more formats and sources. Professionals want to learn on their terms – when they want, in the formats they prefer and presented from trusted sources.

Where do webinars fit in the video marketing landscape? Does it make any sense to invest in long-form video content? What are the leading purposes of organizing webinars? Yes, our yearly State of Webinars 2020 is here! Let us walk you through our complete webinar report and discover how you can embed those insights into your digital business roadmap.

On the contrary, it turned out that they still prove its worth in delivering sales and marketing results, especially in the B2B ecosystem.

Like a year and two years ago, we now have a pleasure to present to you the State of Webinars 2020 infographic, packed with statistics and insights, brought to you by the ClickMeeting team.

Further on, we will put them into a business perspective and check if they come in line with other marketing reports and forecasts.

Are you ready to dive in?

ON24®, the world’s leading webinar platform, compiled the data in this report. The events included in this analysis were selected from a random number of ON24 webinars conducted globally in 2019.

To complement the analysis, around 100 ON24 customers were surveyed to add further insight to data emerging from the platform. In addition, key findings from ON24’s Experiences Everywhere report have been incorporated, based on a wider survey of professionals that includes those not using ON24.

GoToWebinar analyzed 250,000 webinars across industries to bring together their insights in this “big book” of webinar statistics. The report includes industry benchmarks on timing your promotions, scheduling secrets, audience behavior, and engagement trends. The outcome of the analysis brings to you actionable insights that can make the difference between webinar success and failure.

The report promises to provide webinar benchmarks to start deriving the desired webinar results. It helps you see how you compare with the competition and apply the webinar best practices and benchmarks to optimize your webinar outcomes.

TrustMaps by TrustRadius is a two-dimensional chart that compares products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on TrustMap.

View TrustMaps by TrustRadiusfor more information.

Among the criteria for inclusion in Capterra are, the product must be a B2B software, pre-built / off-the-shelf packaged solution, must fit within an existing category, must be listed under the product name determined by the vendor, publicly available and out of Beta testing.

See Capterra’s Webinar Software to know the criteria for listing.

GetApp’s intuitive directory allows you to make an easy online Webinars software by filtering by deployment method (such as Web-based, Cloud Computing or Client-Server), operating system (including Mac, Windows, Linux, iOS, Android), pricing (including Free and Subscription), platform (including Google Apps, Salesforce, Intuit, NetSuite, SAP) and supported location.

Find more about GetApp Webinar Software Buyer’s Guide.