webinar best practices

How the best marketers build highly successful webinar program

If you’ve chosen to do webinars, this book will help you do them well. Use best practices to learn everything from planning your webinar program to optimizing content for engagement with your audience and then repurposing for on-demand replays.

Releasing soon

Webinar Best Practices presents the PACER™ Framework for Webinars with its five key components of plan, audience, content, engagement, and repurpose, and the PACER™ Webinar Scorecard to keep track of your performance against key webinar metrics and benchmarks. For tips and tactical tools, the book provides checklists, case studies, and just to keep the humor going, quotes and anecdotes from fellow marketers.

The book is a result of interviews conducted and insights learned from webinar software companies, marketing agencies, consultants and experts, media and webinar production businesses, analyst firms, content marketing experts, and most importantly, the marketers that build and run webinar programs. This book is for them.

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