The banking landscape is moving fast with advancements in the digital economy and
technological developments in the capital markets. Anticipating challenges and developing
strategies to address these changes require prowess, acumen, and expertise. Financial
and regulatory reforms along with core banking and digital transformation has given
rise to a need to explore and be prepared for the unprecedented. In order to adapt
to the evolving market dynamics and adjust to strategic reforms in the industry,
a strong digital plan is imperative.
Financial institutions have always been alerting to stand out from the competition.
Institutions that are quick to adapt and adopt digital marketing technologies find
success in engaging their customers accordingly. However, there are still many conservative
institutions that are slow to embrace new digital technologies.