Pushing forth administrative policies to assist and expand a thriving digital economy is the need-of -the-hour. Today’s government bureaus are facing significant challenges relating to globalization, urbanization, climate change, and digital accessibility. Furthermore, the current government infrastructure is in the process of evolution to try to adapt to the changing demands of the digital data generation. Despite these hurdles, public sector agencies are pushing forward to develop a feasible, effective, and efficient roadmap for technology and infrastructure advancement.
Utilizing marketing ideas well known to businesses has turned out to be increasingly
common in the realm of government-to-public campaigns. Social promotion strategies
have assisted greatly in providing information to individuals and groups. The use
of digital marketing is on the rise and will continue to do so as government officials
see the benefits and even gain popularity from it.
UK, NORDICS & NETHERLANDS