Central, State and Local Government: 991,000 million decision makers

Pushing forth administrative policies to assist and expand a thriving digital economy is the need-of -the-hour. Today’s government bureaus are facing significant challenges relating to globalization, urbanization, climate change, and digital accessibility. Furthermore, the current government infrastructure is in the process of evolution to try to adapt to the changing demands of the digital data generation. Despite these hurdles, public sector agencies are pushing forward to develop a feasible, effective, and efficient roadmap for technology and infrastructure advancement.


Insights

Utilizing marketing ideas well known to businesses has turned out to be increasingly common in the realm of government-to-public campaigns. Social promotion strategies have assisted greatly in providing information to individuals and groups. The use of digital marketing is on the rise and will continue to do so as government officials see the benefits and even gain popularity from it.


Case Studies
Case study

New Zealand


Case study

UK, NORDICS & NETHERLANDS

Case study

United States


Campaigns