Learning Hub

Account Based Marketing Benchmarks You Shouldn’t Miss

Account based marketing is dramatically shifting the operational dynamics between sales and marketing. Early adopters have seen phenomenal success and there’s so much hype from tech vendors surrounding it; though one might ask, what do account based marketing best practices look like? How are you supposed to begin on this journey and build a consistent pipeline with your account based funnel...[more]

5 Reasons Why You Need Account Based Attribution

The results of doing ABM from traditional demand generation tactics have made a great deal of difference in the B2B space – and for the better. But we’ve progressed considerably in our marketing journey and the B2B customer journey has only gotten more intricate as we move forward. There are more channels available (both online and offline) for engagement, similarly more devices to eng...[more]

How to Host a Successful Virtual Event to Help Your Business Survive Digitally

Thecoronavirus pandemic has compelled us to avoid large gatheringsfor the sake of everyone’s health. As a result of this, many trade shows, conferences, and events have to be either canceled, postponed or converted into virtual events. Some of the big events that have been impacted are:Adobe canceled its annual live summit and confirmed to move the entire event online.Facebook has canceled i...[more]

Are You Choosing the Right Social Media Platform to Reach Your Audience?

Are you using social media platforms to build your brand? If yes, then have you analyzed which one works effectively and meets your goals?You hardly get time to use every social media outlet out there for your business. No one would like to waste time on a platform that does not give returns over a period of time. It's better to research and narrow down the list to a few social media platforms tha...[more]

Is Your Paid Advertising Spend Optimized?

"Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.” – David OgilvyPaid Advertising is booming. Paid ad spend in 2019 itself was as high as $135.9 billion. That's only meant to increa...[more]

Tips to Drive Conversation into Conversion with Chatbots in 2020

Don’t you want to overcome the traditional ways of engaging customers?Of course, every modern marketer wants to personalize brand messaging, perform outreach, and deliver support to prospects and customers in this growing digital age.But how? Let’s figure it out in this article.Marketing in the 2000s was dominated by Search Engine Marketing and Optimization. The early 2010s saw the ris...[more]

AI-infused ABM to Enhance Customer Experience

When was the last time you had a great customer experience? Was it during a sales call, or did it pop out of an exceptional direct mail?HubSpot defines customer experience as "The impression you leave with your customer, resulting in how they think of your brand, across every stage of the customer journey."Customer experience has a direct impact on revenue. A positive customer experience promises ...[more]

Top 10 Predictive AI Marketing Tools for 2020

The artificial intelligence platform market is estimated to be worth $9.88 billion by 2022 and marketers will be at the forefront to adapt to these changes as they move forward toward shaping the future of the advertising industry as a whole.If AI and marketing are stated as the 'future', recent surveys indicate that the future is now!According to Forbes, 1.82 billion people worldwide are forecast...[more]

7 B2B Demand Generation Strategies for 2020

Demand generation is often mistaken with lead generation though it is significantly different. Let's make it clearer here. Demand generation is a long-term activity to create awareness and needs about the product or service in the minds of prospects, whereas lead generation is mainly about getting contact details through various activities.Moreover, demand generation is about educating your prospe...[more]

5 Trends for Voice Search - the next Big Disruption in 2020

As the terms ‘Ok Google’ and ‘Hey Siri’ become more prominent, marketers need to catch-up to the next big content disruption i.e., voice search marketing. The world is preparing to dive headfirst into a new decade, and recent stats show that voice search adaptation across the US is growing through the roof. To get the products they need, more people are actually talking to ...[more]

Convert Your Webinar Leads into Sales Pipeline Using the BDA Strategy

2019 has been a remarkable year for webinars. B2B marketers utilized webinar tools extensively to deliver great webinars that helped them gain leads. But most have experienced fewer attendees and lesser engagement than expected. Although webinars are a great way to generate high-quality leads, marketers fall short on a number of factors that could otherwise turn around the whole equation for their...[more]

B2B Marketing for the Holiday Season

Christmas is just around the corner!B2C advertising thrives during the holiday season but the same cannot be said for its B2B counterpart. When customers are bombarded with offers, deals, and sales from all around, it can be difficult for B2B marketers to rise above the clutter and reach their prospects.But all is not doom and gloom, Forbes predicts that next year, more than half of B2B organizati...[more]

Global B2B Geomarketing Trends for 2020

The rapid advancement of location-based technology has propelled Geomarketing to the frontline of marketing strategies.Enterprises are heavily investing in geo-based marketing technologies to connect to their ideal buyers. According to the latest 2019 report by Zion Market Research, the global geomarketing market spending was about $7.4 billion in 2018 and is expected to reach approximately $38.1 ...[more]

B2B Storytelling and Most Successful Formats for 2020

What Is B2B Storytelling?Storytelling in B2B marketing isn't just about recounting a decent story: it's the specialty of having the option to pass on your brand's story and convey your message in such a way that it will interest your audience, their feelings, and eventually assist you with gaining their trust.Brand storytelling is picking up force in the marketing world. Stories are experimentally...[more]

Best Practices to Create an Ideal Webinar

Webinars are increasingly becoming a popular tool for multiple industries around the world. They’re being widely employed by marketers and other professionals to effectively establish conversations with individuals to display products, services, and generate potential leads.A webinar is a web-based meeting or presentation held in real time with individuals around the globe.Why the fuss? Crea...[more]

Tips to Create a Winning LinkedIn Retargeting Strategy

‘Remarketing’ can be defined as taking a ‘second shot’ at marketing to somebody who’s visited your website. If you’re running a B2B business and somebody visits your website to read an awesome article, blog, or whitepaper but doesn’t send you a message to inquire more about your services. Instead, they just leave. Wouldn’t it be great if you could ad...[more]

Webinar Promotion on Social Media Channels

Has this ever happened to you where you had a webinar and nobody showed up, you were doing just a webinar by yourself?It’s not the greatest feeling in the world especially when you put all that time and effort into it.Making webinars part of your content marketing strategy is almost a no-brainer today. Webinars in the past were an easy ticket to sales. Selling it was one of the best ways to ...[more]

Remarketing – an Effective Way to Boost Your Conversion Rates

Struggling to convert your website traffic into leads? Remarketing is the digital magnet you can use to persuade your visitors. This effective strategy allows you to connect with potential leads you worked so hard to get to visit your site in the first place.What Is Remarketing?In simple terms, remarketing is the practice of targeting a consumer with a recently viewed product to drive conversion. ...[more]

Right Messaging for the Right Audience

Do you know various enterprises provide perfect products and services but simply can’t succeed? It’s because their content doesn’t reach the proper audience. No matter how engaging it is. Often content is aligned to appeal to everyone, which leads to lower conversion rates and a waste of time and resources. Social media platforms are constantly evolving, with larger audiences and...[more]

How Smartphone Technologies Are Transforming Business Travel

Technology has fundamentally changed the way business is done in the travel industry across continents. Corporate travel depends on travel tech as it eases travel agencies' job by simply connecting them with their customers and promoting their travel products. Similarly, the need for a personalized, quick, and hassle-free travel experience is increasing so that travelers can focus more on their bu...[more]

Conversion Rate Optimization Tactics You Shouldn’t Ignore

A successfulCRO campaignwon’t just save your time, money, and efforts but also help you discover new growth strategies for your business.Tweet This!When executed right, CRO uncovers useful customer behavior insights as well as important tips on how to better optimize the user experience (UX) to meet your goals.But how do you pull off an effective campaign that drives results? According to th...[more]

Successful SMM Strategies for Your Software

According to Michael Gerber’s book ‘The E-Myth’ (“Entrepreneurial Myth”) If you’re good at something it doesn’t mean that you are good at everything. If you are going to run a business, you have to be strong in accounting, finance, operations, and really-really good in marketing.Software executive chairman Tony Zingale believes that software companies must...[more]

Quick Tips to Grow Online Leads

Without reaching the right audience your business will fail, all-the-time, every time! Having the best product doesn't guarantee you success in the market place. This is why lead generation is critical. HubSpot’s statistics found that 54% more leads are generated by inbound tactics than by traditional paid marketing.Marketers all around the globe are constantly on the lookout for sustainable...[more]

Content Syndication Strategies to Boost Your Readership

Content syndicationis a cost-effective way of generating qualified leads for your sales department.But you gotta get it right.Tweet This!There’s a common myth out there that says syndicated content is duplicate content, and that that can wreak havoc for yourSEO. This is totally beside the point. The key reason for content syndication is just so it can bolster your marketing efforts. It&rsquo...[more]

7 Ways You Can Transform Your Travel-tech Email Marketing Campaigns

The multi-billion travel-tech industry is not only alive and well, it is thriving. According to Statista, 1.2 million people traveled internationally around the world generating global revenue of U.S $1.26 million.The future seems even more promising as millennials love to travel and comprise the traveling population more than Baby Boomers and Gen Xers combined. Appeal to the current generation by...[more]

Rollworks to Accelerate ABM with Machine Learning

RollWorks, a division of AdRoll Group is an ABM and B2B marketing platform pioneering better ROI, lower CPC and higher CTR for various enterprises. Earlier this week RollWorks unveiled that they have launched a new machine learning solution for B2B enterprises that use ABM. With the introduction of their new predictive identification model, they can analyze a company’s closed deals or client...[more]

How Technology Is Revolutionizing the Travel Industry

Technology is revolutionizing?It has already revolutionized. We are heading into 2020 and technology is all around us. Check your pocket, you might have one or two, it might even be how you are reading this blog! This is the world of technological advancement which has already revolutionized the way we do business and travel is no exception. Technology has fundamentally changed the way business is...[more]

SEO Tactics to Boost Your Whitepaper

Does your business content strategy include whitepaper marketing? If not, you should definitely consider indulging in producing one. Whitepaper marketing can make a great impact on the amount of traffic you generate for your website and the amount of leads you capture.Your whitepaper must be approached from a perspective of it being helpful to readers and not just being pitchy to try and get leads...[more]

The Anatomy of Lead Generation for Travel Tech Companies

There is a shift going on in the business world led by digital media. The world of business travel is also changing and lead generation can seem overwhelming here. But, once you understand marketing and how to generate leads, you can pretty much control any niche.What Is Your Lead Generation Strategy as a Business Travel Agency?Is it word of mouth?Are you sitting and waiting for new leads to come ...[more]

How to Kickstart Your SEO Campaign for Travel Tech

What’scorporate travel managementwithout a winning SEO strategy?Pretty much irrelevant and unnecessary. Not only is the corporate travel industry one of the fastest growing domains to work in, but it also houses a large number of different business models, including airlines, business travel agencies, etc. Making it all the more important to invest in SEO campaigns.Thanks to the digital boom...[more]

Top 4 Social Media Platforms to Promote Your Whitepaper

Are you looking for an effective way to build your brand, to demonstrate thought leadership, and to position yourself to the next level? Hold on!There is no better way to do this than writing a whitepaper.According to the Content Marketing Institute, 70% of B2B companies rank whitepapers as one of the most effective forms of marketing content above videos, blogs, newsletters, and online presentati...[more]

5 Mistakes Content Marketers Often Make and Tips to Avoid Them

Long before the content marketing become the golden ticket for marketers to educate, empower and convert leads, Bill Gates famously declared, “Content is king.” Today, the prescience of his statement is clear.The rise of social media and internet marketing has proven him right.Nobusiness can afford to ignore content marketing as a way of building their brand and increasing profits. Bei...[more]

Top Ways to Bolster your Whitepaper Outreach

There is a lot of effort, time and expertise that goes into creating an elaborate and definitive brief document called a ‘whitepaper’, but the work doesn’t stop here, you’re only halfway through! Whitepapers are an effective tool for content promotion when it comes to the B2B market sphere. You need to get down and proceed with a decisive plan for promoting your whitepaper ...[more]

6 Things to Consider for Your Whitepaper Promotion

Are you looking to establishthought leadership,generate more leadsand perhaps nurture the existing ones until they are ready to buy? When it comes to growing your pipeline and achieving maximum returns, most B2B businesses consider whitepaper to be more effective than videos, blogs, infographics, e-newsletters, etc.Unlike the sea of content that we often see today, awhitepaperis something that you...[more]

7 Affordable SMM Automation Tools

“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean GardnerAlright, Social Media Marketers! Are you struggling to get everything done in your online business every day?Whether you have a home-based...[more]

Elevate Customer Experience Using Email Marketing Automation

“People will forget what you said. They will forget what you did. But they will never forget how you made them feel.”Maya AngelouEmail marketing automation aims to do just that, it enables your communication with a prospect or existing customer to be more personalized and timely. Communication between your business and your clients should feel like a 1 on 1 conversation that is tailore...[more]

Employing CRO as the Main Weapon for Your Marketing Success

“Marketing is really just about sharing your passion.” Michael Hyatt“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” - Bryan EisenbergLaunching a successful B2B marketing campaign can work as a differentiator that sets your brand apart within a crowded market.Yes! You heard campaign; it sounds extremely complicated, but it&rsqu...[more]

Intent Data and the Future of Customer Analytics

Before you intend to engage with your buyer in their buying journey, remember that their journey is more than halfway through, already. So, mend your intentions and target being a part of it from the inception.Welcome to Intent Data.The latest cue phrase in the B2B customer data repository.Intent data is data about buyer intentions. It contains data regarding what, where and how a buyer thinks, pr...[more]

Revamp your Search Marketing Tactics to Rank First

Digital marketing techniques involve a lot of online marketing activities that marketers carry out to widen their reach and increase their online presence. Lead generation, account-based marketing (ABM), content marketing, social media marketing, search marketing, etc. are some of the major digital marketing techniques that marketers rely on.In this article, we will try to explore new search marke...[more]

Why Is It Important for Product Marketers to Leverage Content?

Every organization is different, every company is different, every story is different, and every team in the marketing space is different. This blog is about the one thing that remains consistent in every marketing endeavor, and that is, content. Content has quickly become the champion of pretty much every marketing strategy today!As you tussle with how to communicate with today’s consumers,...[more]

2019 Webinar Benchmarks Report| Webinars Are Alive and Kicking

Have you ever wondered what it takes to put together a blockbuster webinar? Neither too many things, nor too little. Just a few critical things that if done wisely, can make the mark.That’s precisely some quintessential analytics and compact research results which can take you closer to organizing a webinar that is worth a hundred repeats.2019 also happens to be a promising year for webinars...[more]

How Artificial Intelligence Will Revamp Marketing Dynamics in 2020

“Marketing is about innovation. Marketing’s job is never done. It’s always about perpetual motion. We must continue to innovate every day,” Beth Comstock.Tweet This!Digital marketing strategies are evolving with a fast pace and innovation is the only solution to cope with this. Technologies like artificial intelligence and machine learning have given wings to digital market...[more]

Demand Generation in EU Adhering to GDPR

Modern marketingis going through a paradigm shift in digital transformation with the addition of new techniques and methodologies. Generating more leads and demands is the prime objective of marketers today. While most marketers often confuse with marketing terms like demand generation and lead generation, there is a slight difference between them. However, the purpose and desired result of both D...[more]

Best Content Marketing Hacks That’ll Skyrocket Your Sales

Let’s understand the dynamics of content marketing. You’re producing loads of different content and distributing them but you’ve failed to generatesales.If you’re someone who:doesn’t have a clearly defined content strategyhas their strategy focused on awareness and engagement, not on driving salesand is struggling to make content marketing impact on salesHere are 6 re...[more]

Maximize Your Campaign Results with Facebook’s Cost Cap Bid Strategy

“Cost cap simplifies campaign management and helps you focus on scaling volume of results while controlling costs. Unlike other bid strategies that help optimize for cost, cost cap enables you to set the max CPA/CPI you're willing to pay for results, reducing complexities in managing bids while maximizing your campaign results.” –FacebookTo strike a balance between achieving opti...[more]

Email Marketing - Still the Single Best Marketing Channel to Drive Leads

Talking about successful marketing strategies, do you know email marketing consistently ranks as one of the best tactics to reach your ultimate marketing goals?The world today is dominated by social media and mobile, where an Email marketing campaign is not a new thing. Yet, there is no denial of the fact that still, it is one of the most effective channels for any business organisation to drive m...[more]

Understanding Data Mining in 2019

The real reason behind why digital personalization and customer experience (CX) is soaring every year is because experts have been able to hack into the heart of their main challenge, and that is – data. Yes. Data is everywhere today. Every big enterprise is scrambling to tell us about their big data, data analytics, data privacy etc, and amidst that data mania there is data mining.Tweet Thi...[more]

How Leveraging Big Data Can Boost Your Target Marketing

Having trouble with boosting your marketing efforts and driving more sales?Ever since big data came into picture the world of marketing changed significantly.With millions of data being generated on a daily basis, it not only seems convenient but is equally difficult for businesses to segregate the right data that will lead them to the ideal consumer. Same goes for executing the correct strategies...[more]

Lead Generation in APAC (Singapore): 7 Hacks for Absolute Success

Having gone through substantial changes, mainly, digital, and social, lead generation at present means to focus on being found and nurture long-term relationships with buyers.Tweet This!Let's dive into learning how businesses in Singapore – one of the APACregions, is generating leads to drive sales leads for long-term success:Using Direct EngagementThis approach is all about interacting with...[more]

Supercharge Your Marketing Strategy with Predictive Analytics

Prediction- isn’t this a very natural activity of human brains about a future event?Yes! And it is often based upon experience or knowledge. Coming to Predictive Analytics, it is the branch of advanced analytics that is used to make predictions about unknown future events with the help of various historical data.Prediction is not just one of thing your brain does. It is the primary function ...[more]

7 Human Resource Myths That Must Be Ousted

Human resource management used to be referred to as ‘personnel administration.’ It is believed that the first human resources department was established by ‘The National Cash Register Company’ in 1901 following a strike. In the 1920s, personnel administration focused mostly on the aspects of hiring, evaluating, training, and compensating employees. A human resources departm...[more]

Digital Marketing and Brand Building

“Your brand is what other people say about you when you are not in the room,” Amazon founder Jeff Bezos has rightly said.In the fast-changing market dynamics, brands are what captures the attention and concern of most people. Branding is crucial for any company because it is the identity of your business. Branding not only gives your business a name, but also encourages consumer awaren...[more]

Banking: The Emerging Business Opportunity

Banking industry has seen a tremendous revolution today. With digitalization, the way we bank has changed to a great extent. Gone are the days when plastic money was considered as advancement in banking technology. Today plastic money like debit cards, credit cards, and other cards is almost considered bygone. Nowadays banking services are right in our palm with just one touch access to your perso...[more]

Changing Marketing Dynamics and Strategies to Cope

‘Change is The Law of Marketing’Markets keep changing. With the fast paced advancement in technology and the induction of internet, the world has become digital and mobile. Markets are dynamic today. The change in dynamics is the result of this advancing technology.Marketing is all around us. Marketing influences how we think and the way we trade. Be it in the selection of a product or...[more]

6 Easy Steps to B2B Video Marketing Campaigns

TOUT... PITCH... WOO... BOOST... PROMOTE... ENDORSE... BROADCAST... PUBLISH... PINHaven’t you all come across these terms?Evolution in marketing has gone through various stages.It could be anything like touting, pitching a product or wooing the customers.Marketing strategies tend to keep changing with time. Thanks to the advancing technology. Blogs and articles play a vital role in marketing...[more]

3 Major HR Trends Taking Place Right Now

Jewell Parkinson, senior vice president and head of human resources at SAP says,"We're still the stewards of information and our people, that is going to be our role."Times have changed radically over the years and so have the trends, however, the core principle remains intact. A recent study reveals that 60% of employees are looking forward to a job change, which puts the pressure on HR professio...[more]

Augmented Analytics Will Propel the Future Generation

Handling hordes of complex data is not only time-consuming but data scientists find it hard to understand and analyze within a short amount of time. Which is why augmented analytics will change and disrupt business intelligence for the better. Powered by machine learning and natural-language generation, augmented analytics is an approach that plans to automate data preparation, insight discovery a...[more]

How to Be GDPR Compliant in 2019 and Beyond

It’s been almost a year since the GDPR was put into effect which caused a fundamental shift in the marketing landscape. And with the global need to enforce transparency between businesses and users, it looks like few other countries have followed suit.The reason why GDPR came to exist in the first place was because of the massive digital disruption, especially the internet. Users demanded mo...[more]

Content Marketing - Key Practices to Adopt in 2019

Three adjectives come to mind when we think of content marketing – engaging, highly effective and perfectly appropriate for the online generation.Tweet This!As a matter of fact, it is the next big marketing revolution!We live in a world where trends come and go, and people’s expectations keep changing. When the requirement came about for meeting the consumers’ needs on a digital ...[more]

User Intent – the Secret to B2B Marketing Success

"It's not the ink, it's the think"-Avinash Kaushik, Digital Marketing Evangelist, GoogleIt is all about the data. From tailoring and customizing information to providing a seamless shopping experience, use of intent data or behavioral data is making waves for B2B organizations around the globe. It has certainly made its mark and there’s no denying it.Gone are the days where demographics and ...[more]

Up Your Lead Generation Game in the IT Industry

Today the reality of information technology is that it has influenced almost every business organization. With the progression of innovative technology each and every angle of business is impacted significantly, and one of the areas that technology has affected the most, however, is the IT Lead Generation domain.Trying to bring in customers for an ever-growing IT industry?Well, there is no denial ...[more]

7 Strategies to Increase Brand Visibility

Every brand out there is trying hard to get itself noticed and grab the attention of a potential customer by employing unique SEO tactics. With the rampant use of digital platforms working on seamless integration globally, it has become the need of the hour to get your brand right up there, in the front, on the face. And making it stand out from the clutter, doesn’t come easy.In the B2B spac...[more]

Important Video Marketing Techniques in 2018

Video marketing has taken the world by a storm. Content is the driving force behind marketing. Being able to hold the attention of your audience for more than a glance at an ad gives you more opportunity to connect. Videos typically lastingbetween 20-30 seconds have the opportunity to make more of an impact. Take a look below to find what video marketing will look like in 2018.Why Your Marketing P...[more]

Take on the Biggies: Marketing Tips and Tricks for Startups

The success of a startup will often depend on the set up of its marketing strategy. Sometimes the founders have little to no marketing experience. Businesses will sometimes forgo a marketing budget to tend to the other needs of the business, however marketing efforts play a big role in the sales pipeline.Choosing to dedicate time and resources to marketing will increase sales, quality of leads, an...[more]

7 Reasons Why Omnichannel Marketing Is Important for Every Business

Today, it is not enough to just connect with your customers over one email or one event. Instead, make a statement through multiple channels. Creating a seamless experience amongst all channels will satisfy your audience. It is no longer impressive to have a seamless experience with a company, it is expected. Customers dropping off should not happen due to lack of communication between channels. D...[more]

B2B Marketing Stats That Will Help You in 2018

Top B2B Marketing StrugglesMany companies in the B2B space face similar challenges when it comes to marketing. Knowing that others are in the same position is comforting but knowing how to overcome these challenges is rewarding. Acknowledging where your weaknesses lie is the first step in overcoming them. In a recent study by HubSpot, business has acknowledged these 8 struggles at their top B2B ma...[more]

How to Influence C-level Decision Makers in B2B Marketing

In the world of business to business marketing and sales, there may be times that you have an opportunity to sell directly to the C-level decision makers in the company. Rather than the typical approach with a manager or director, C-level contacts require more prep to establish validity and ultimately a long working relationship.When selling to the C-suite directly, it is important to spend your t...[more]

B2B Chatbot Benefits

As a consumer, almost every website you encounter will have a ‘live chat’ function. But are there also benefits from a B2B perspective? There are two very good reasons why B2B companies are incorporating chatbots in their marketing mix.1. 20% INCREASE IN CONVERSION RATES 2. CUSTOMERS ARE 3X MORE LIKELY TO BUYNot only does this have a huge impact on the volume of your lead generation,...[more]

How To Be A Better Driver Of Your Own Decisions

Decisions are very personal and so much goes into them, that oftentimes it is much easier to be indecisive. However, indecision does not support goals. Goal setting is crucial in driving productivity. So, how does one make a decision faster and how do we know that is the right one?Here are the 3 P's:Personal mottoPrioritiesProductivityWith each P, we’ll break down a big decision and a small ...[more]

How AI Is Transforming Content

One would think only a human could create complex, high-level projects and campaigns. But, what if a computer could generate useful marketing content? We might not be too far away from that reality. Tools like generation analytics and predictive analytics will give AI a good amount of the creation process, and in some cases,allow it to generate content. Associated Press is already using AI to crea...[more]

Content Marketing Trends from 2016 That Will Soar in 2017

We’re almost in Q4 2016 and it’s getting to that time when we take stock of what’s worked and not worked for us this year before we begin to make our plans and set budgets for 2017.Here are 7 trends from 2016 that promise to be winners in 2017:UGC VS. STAFF CONTENTCompanies are getting increasingly better at finding ways to source their content rather than develop their own conte...[more]

The 3 A’s of Account-Based Marketing

ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic. Read how these 3 A’s define why ABM is the way to go.ACCELERATIONABM accelerates the sales cycle.It is rare in a complex B2B sales cycle, that the buyer is one, isolated individual. Purchasing decisions can and normally do involve over a dozen decision makers. So, why risk pursuing one path?Because ABM act...[more]

Adobe's Annual Marketing Survey: The Essentials to Maturing Digitally in 2016

Maturing Digitally? Marketing isn’t what it used to be. Today, Digital Marketing is Marketing. It must be. A company will find any way possible to get its information out to those it wants to see it. Finding the best way to influence people to give the best experience. The fastest way to garner that attention is digitally.Adobe has graced us with this survey for the past seven years. A large...[more]

Impact of Covid-19 on B2B Content Consumption

The impact of the novel coronavirus continues to be massive all around the world. With the onset of extended furloughs, closing down of brick-and-mortar stores, and a possible recession, B2B marketers are more determined to keep their heads above water. Not being able to operate out in the physical world has turned our focus to the internet – that is now teeming with online activities 24/7. ...[more]
"Digital marketing, and all the channels included within that, is more essential than ever before for businesses around the globe."

-Mike Dickerson Chief Executive Officer

in conversation with us

C-Suite On Deck, APRIL 20, 2020

Your Latest Account Based Marketing Guide to B2B Success

Not just a buzzword but a game-changer for top marketers since the mid-2000s, ABM has become a staple in today’s marketing endeavors to drive demand and increase ROI.Tweet This!According to Rollworks, “B2B organizations such as Bottomline Technologies, People.ai and OneNeck IT Solutions are relying on a blend of traditional demand generation tactics with ABM strategies to cater to thei...[more]

Webinar Promotions amid Coronavirus: Find the Connection

Thecoronavirus outbreakhas impacted businesses worldwide, affecting millions of people with a growing impact on global economy. No one knows how severe the imminent economic downturn is or for how long it might last.Surviving is a major challenge during this lockdown phase. B2B marketers that we are having conversations with are planning, developing, andexecuting webinar promotion strategiesfor th...[more]

Intent Data in the Age of Data Regulation

Since the implementation of the Data Protection Act in 2018, the approach behind the use of data has changed dramatically. Our clients and customers don’t just want a great experience, they also want to make sure they can trust us.Tweet This!And it makes perfect sense in the present times.But as data is considered a key factor in a positive customer experience, U.S. brands and agencies have ...[more]

How to Navigate Your Email to Your Audience’s Inbox

Are you struggling to craft the perfectemailsthat your target audience would want to openand read?Whether you like it or not the success of your email marketing campaign depends on the open rates you get. You cannot generate new business opportunities if there’s no one to read your emails. More than 20% of yourmarketing emailsnever make it to the audience’s inbox, so you must proceed w...[more]

Women Leaders at the Forefront of Tech

There’s absolutely no doubt that the debate over the state of women in society has been an interesting one. Whether it’s legendary figures like Simone De Beauvoir, Gloria Steinem, Maya Angelou, Malala Yousafzai or our very own Emma Watson, the emphasis on gender equality seems just a tad overstated. Throughout the past, present, and future.Mainly because most of these issues around gen...[more]
"It’s critical that we have managers who see the potential, and the best in people, and who also have the skills to draw that out of them."

-Adrian Moorhouse Managing Director
Lane4 Management Group

in conversation with us

C-Suite On Deck, JUNE 19, 2020

Grow Your Business Exponentially Through CSM

“A satisfied customer is the best business strategy of all," says business writer and former management professor at the University of New Orleans - Michael LeBoeuf.Whether you are a Software-as-a-Service (SaaS) business, sell products or are a service-based company; customer success is the thing that will take you a long way. Making your customers happy by helping them solve their questions...[more]

7 Clever B2B Lead Generation Strategies in 2020

New year, new challenges!That's not true for B2B lead generation companies. Lead generation continues to be marketers' primary task, but also a constant challenge. According toHubSpot, generating traffic and leads was a major challenge for 63% of marketers in 2019. Now, if you're one of the marketers, you don't want to enter the new year with the same problems. And we are here to help.Over the las...[more]

How to Leverage Intent Data to Strengthen Your Martech Stack

Wouldn’t it be great if you’d know where to find prospects that are most likely to buy? Or what’s bugging them to delay buying? If it was possible to get insights on the purchase-intent of your buyer? Or if they are truly looking to buy?Most businesses spend huge amounts on advertising campaigns and still don’t come any close to meet their intended targets. If you’re ...[more]

True Influence® Inaugurates Its Intent Data Feed

True Influence, an intent-based marketing and demand generation solutions provider, announced its Intent Base data feed. The tool aims to provide B2B marketing teams with intent signals that represent opportunities to connect with a target audience.Why Intent Data Is Essential for B2B Marketers and Enterprises?Intent data is the elixir that makes marketing strategies tick and allows companies to l...[more]

5 Overlooked Webinar Strategies for Marketers to Consider

Back in the late '90s, Microsoft provided the technology for webinars to go public with the launch of the platform – NetMeeting. Webinars have come a long way since its inception. As we approach 2020, the next stage of digital marketing has already begun taking shape. Exceptional user experiences as well as UI designs of all content including webinars have become essential. AI has enabled da...[more]
"A supplier needs to be able to articulate and demonstrate a track record of delivering results on multiple requirements."

-Sri Gopinath Director of Global Procurement Str
Schneider Electric

in conversation with us

C-Suite On Deck, JULY 01, 2020

5-point Strategy for Gated Content That Generates Demand

Let’s backtrack.Digital marketing was born about 3 decades ago, when computers had become smart enough to store customer data. Fast-forward into the present day and take a look into your inbox.We all share the same inbox story….apathetic…unapologetic….and frankly, there is nothing out-of-the-box out there that we could stop and check out. Our inboxes are running out of s...[more]

Salesforce Launches New Hybrid CMS Platform 'Salesforce CMS’

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud).Customers have become accustomed to consuming content across multiple channels...[more]

Use of Pop-ups for Lead Generation

Pop-ups are used on almost every website nowadays. Chances are, you have already encountered thousands of them. At first glance, they may seem to have a bad reputation due to their intrusiveness to the user experience, but if used correctly, they can be a very powerful tool to help marketers in generating leads by enabling more user friction with the website's content. 'Software Sumo' reported tha...[more]

OutboundEngine Launches Social Ads for SMBs

Marketing software is used to manage online advertisements on social media sites such as Facebook, Twitter, and LinkedIn. These software platforms make managing large audiences on social media sites viable for the company’s marketing teams. Apart from managing audiences, social media management applications allow easy content creation and delivery; they also provide advanced analytical tools...[more]

Engagio Announces New ABM Automation Solution 'Orchestrate'

Engagio, the leader in B2B marketing engagement software, has launched Engagio Orchestrate, a new marketing solution that enables revenue teams to design and automate high-impact plays across channels such as advertising, sales engagement, marketing automation, direct mail, and CRM. The solution is designed to help teams target accounts during each point of the buying journey to build audiences fo...[more]

6 Essential Tips to Make Your Emails More Engaging

"If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel."-Erik Harbison | CMO & Co-Founder | The Marketing HelpThe world today is dominated by social media, mobile apps, and smartphone technologies. There are countless ways you can connect with your customers, but just one channel continues to perform well year after yea...[more]

Podcast Marketing: A Brief Overview

Marketers, are you looking to build a niche/premium client base that is highly engaged? Look no further than podcasts!85% of people who click &lsuo;play&rsuo; on a podcast listen to nearly all of it and 42 million Americans (or 15% of the U.S. population) listen to a podcast every week.Podcasts Have Come a Long WayThe popularity of podcasts as a marketing outlet is growing and expanding ex...[more]

B2B Marketing Innovations in 2019

Speaking of marketing innovations, there have been many proven methods but what we’re looking at is the out-of-the-box ‘trends’ that have come through. While technology is constantly changing the B2B marketplace, it is crucial to take a moment and see which ones have stood out from the crowd. In this article, we’ll look at 4 innovative marketing trends that are making waves...[more]

How Chatbots Are Shaping the Future of Business Travel

Have you ever noticed a chat window popping up when you visit a website saying, “Hi, how can I help you?” offering to help you out?That’s a chatbot in motion.Today, in the age of digital revolution, chatbots - one of the most common AI-based enterprise applications, have become the talk of the town and why not, chatbots seem to be the best engagement software. They copy what we a...[more]

5 Marketing Technology Trends for 2020

“The aim of marketing is to make selling superfluous.” Peter F. DruckerTweet This!While selling is an art, it solely depends on how much marketing effort you have put in to make it possible. And when it comes to marketing efforts it will be incomplete unless you leverage modern technology to attain these marketing goals as ‘modern marketing requires modern solutions.’ These...[more]

Why Lead Generation for IT Companies Is Dead

From Neanderthals to Homo sapiens, bullock carts to electric vehicles, door-to-door marketing to digital marketing, evolution is inevitable. With the advent of machine learning, AI, and advanced data analytical tools, traditional lead generation for IT companies as we know it is dead. Modern marketing budgets are significantly increasing as enterprises realize the correlation between increased spe...[more]

3 Most Important Questions Faced by Sales Teams Answered

How do sales teams deal with poor sales performance?What steps are essential in solving the age-old problem of struggling sales reps?Sales is a high-pressure, fast-moving area of business. It’s no surprise that sales teams have to deal with multiple challenges. Sales reps today must adapt to a multi-channel approach and build value for prospects before they can transition a lead to a custome...[more]

10 Must-have Marketing Technology Stack for Your B2B Tech

Still think your current martech stack doesn't need an upgrade? Think again.2019 is gradually coming to a close and marketing channels have shown no signs of slowing down. If you’re amarketerwho’s part of a technology-dominated industry, you know well that it’s no longer a bonus to be technologically savvy in this day and age. To ensure customers don’t just drop out of your...[more]

8 Surprising Stats about Traveltech Social Media Advertising

Social media is irrefutably a force to reckon with. ForB2B traveltech companies, social media and the whole social ecosystem is like an oasis where it can find its prospective customers, if not perpetually, then time and again. The digitalization of travel is witnessing a huge influx of travel technology into the market with most vendors trying to lure corporate clients who need assistance in plan...[more]

Google UK Launches New B2B Marketing Campaign

Google UK has aligned its B2B marketing efforts towards consumer advertising in a brand new campaign promoting the value of search advertising for businesses. ‘Find What Matters’ – Google’s first B2B search campaign aims to remind businesses of the value of search as a lucrative advertising platform. It has specifically been designed like a B2C campaign to promote the use o...[more]

The Future of Technology in the Travel Industry

So far the impact of technological breakthrough has been so prevalent in our lives that we hardly bat an eyelid at the prospect of new possibilities. These same developments have made way into the traveling industry, shaping the way we travel and promising an even more exciting experience in the years to come. Especially for the world of business travel, this has proved to be extremely crucial.Mor...[more]

6 Things Keeping You Away from Generating Travel-tech Qualified Leads

The most prevalent question in the travel tech industry for marketers is “How do you get quality leads?” A business cannot survive without a constant inflow of leads. According to Statista, business travel makes a total global economic contribution of 1.23 trillion U.S. dollars. There is huge scope and potential for marketers, especially with the upcoming wave of artificial intelligenc...[more]

5 Reasons Why Display Advertising Is as Important as Email Marketing in Travel Tech

Travel industry is booming and marketing is playing a crucial role in the development of this industry. Advertisements have been the backbone and an integral part of this industry. Whether its B2B or B2C, advertisements have been effective in reaching larger audiences leveraging new digital technologies and travel management tools. This includes various digital marketing techniques and tools like ...[more]

Do’s and Don’ts for Successful Multichannel Travel Tech Advertising

Travel business is flourishing. According to a research from Deloitte, the travel industry's growth has skyrocketed over the last ten years. However, a thriving industry like this still presents a problem for business travel management companies.Problem?We live in a world where travel is easier than it has ever been. From online travel agencies to metasearch engines and the travel agents down the ...[more]

A Guide to Whitepaper Promotion on Publication Sites

Do Publication Sites Really MatterA successful whitepaper does require all the promotional activities but at the same time the places where you publish your whitepaper matters a lot. Imagine a situation where you have done all the promotional activities for your whitepaper with the best display ads, interstitial ads, and other rich media content but there are no visitors on the page where you have...[more]

Whitepaper Promotion using Display Ads

So, you’ve created the whitepaper, now what?Whitepapers can be a striking marketing tool, but there could be many compelling whitepapers that may not serve your marketing objectives and goals just because you haven’t put on enough efforts to promote it. Promotional activities build your brand and thought leadership while driving traffic that helps you in achieving your marketing goals....[more]

3 Whitepaper Mistakes and How to Avoid Them

Whether you intend to drive more leads or position yourself as a thought leader,creating atop-notch whitepaperdoesn’t come easy– especially when everyone is vying to take center-stage amidst all the content clutter. Regardless of the end goal, the only way to distinguish a great whitepaperfrom the sea of mediocrity is to determine how well it resonates with the buyers’ problems.K...[more]

5 Mistakes to Look out for in Email Marketing Automation

Timely, personalized and hyper-relevant to the reader, automated emails are certainly doing a hell of a job for marketers by saving them plenty of time and money. But having said that, a lot of them are still making mistakes – from not being careful of the smallest errors to painful data problems, some of these can seriously damage your credibility.When it comes down to email marketing autom...[more]

Effective Data Management Is the Key to Marketing Automation Success

“Global marketing automation spending will reach $25 billion by 2023, implying a 14% annual growth rate,” a Forrester report.Tweet This!The investment in marketing automation technology is increasing at an astounding rate. With the availability of modern technologies, it has become easier for marketers to automate their marketing processes for efficient management and to achieve in-tim...[more]

How to Convert More Leads with Real-time Personalization

It comes as no surprise as to why more and more B2B marketers are moving towards personalizationto strengthen their martech stack and reach their potential buyers. At a time where one-on-one communications are must-haves, it only makes more sense for marketers to crank it up a notch. By using both marketing automation platform and real-time personalization to enhance CX, down to the individual lev...[more]

A Glimpse into Martech 2019

The oft-hailed MarTech conference where marketing, technology, and management culminates into a global confluence of marketers and technologists, has just concluded.This year, the globe-trotting marketing mavens graced San Jose Convention Centre from April 3-5 sharing their future-ready acumens and showcasing what the marketing of tomorrow would be. Here are some vital insights from ChiefMartec:It...[more]

Traffic, Leads or Sales: How to Set Goals to Define your Marketing Campaigns

“There are some things that money can’t buy. For everything else, there’s________ “. I don’t need to complete the slogan, do I? MasterCard! The answer jumps right at you without even thinking. This is exactly what seasoned and successful marketing efforts aim to achieve, but it’s not as easy as it seems. Creating a complete new marketing campaign may definitely ...[more]

Leverage Your Campaigns with These Innovative Pay-Per-Click Strategies

Not only is it cost-effective but also one of the quickest ways to reach your potential buyers.At its core, pay-per-click advertising for B2B is much like a B2C one. Instead of you waiting around to be found, your target market hunts for you with the help of keywords in search engines.Today, modern B2B buyers have high expectations and much like any consumer out there, they too expect information ...[more]

5 Tips to Nail Your Video Marketing Strategy

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a ...[more]

Connected Devices as the Future of Tech Revolution

Connectivity is extensively extending its reach to gadgets and devices owing to the internet and other technologies. The evolution in connectivity has made it possible to connect ourselves with the devices and gadgets that we use in our daily lives. Connectivity is bridging the gap between people and bringing them closer to technology.Tweet This!It has almost personified our gadgets and devices ma...[more]

Digital Marketing Strategies for Pharma in 2019

Marketing strategies tend to change with time and place. Strategies that upsurge sales in one particular region may not be effective in some other region. Not only this, but marketing strategies are also influenced by the industry domain in which these are applied.Tweet This!The pharmaceutical industry is one such domain where growth is mainly characterized by various marketing strategies and othe...[more]

Omnichannel Marketing Execution Strategies for 2020

Omnichannel Marketing! It sounds like another buzzword in this modern marketing era!Wait! It's 2020, and out of our realization, omnichannel marketing is all around us as another customer-centric approach to marketing.As a marketer, are we really one step behind our customers? Let’s rewind and check.At first, people started googling everything so, to rank first on google search engine page, ...[more]

Enhance Your Product Marketing Using Content - an Outreach Strategy Going into 2020

Product marketing in a way can be very simplistic; it's like you showcase your shiny new object and if the audience likes it, they'll buy it. This traditional sales pitch approach can be incredibly short-term with negligible impact in terms of client connect. What if there was more to captivate the potential buyer and at the same time build customer relationships, rather than just dangling the fea...[more]

Biggest AI Challenges That Affect Your Marketing Endeavors

So the new and exciting opportunities that adoption of AI brings to the marketing sphere have been well established. Because every business is now scrambling to stay on top of the competition by joining forces with AI.Having said that, it doesn’t mean things can’t go south and marketers can’t go wrong once in a while. A study done by data analysts in Teradata discovered that 80% ...[more]

Top 5 CRO Hacks to Boost Your Marketing Efforts

From not providing enough context for your conversion rates to the lack of relevant data, the list goes on as to why a lot of businesses are failing to convert visitors into paying customers.Luckily, we’ve broken it down so you never have to fall into the same category.Let's look into the 5 key ideas you can leverage to boost your conversion:Consider Changing your OfferTo make sure that your...[more]

5 Digital Marketing Trends You Can't Miss

The digital marketing landscape is witnessing a dramatic shift. What was effective just a few years ago is now an old hat. With increasing demands in the business, every year, new technologies come out, existing technologies get smarter & advanced, and this is not going to stop, but will continue to happen with a faster pace in future.In 2013, 76% of those asked in Adobe’s Digital Distre...[more]

Video Games and AI: The Apex of the Entertainment Industry

The gaming industry is booming right now. Dating as far back as the late 1940s,video games have been at the forefront of computer technology, reaching a digital zenith in the last couple of years. But that is no indication that it’s going to slow down any time soon; because programmers and developers are always looking for opportunities to level it up for the gamers of the world.Dr. Á...[more]

Top 8 Digital Breakthroughs Powered by IoT

It’s no biggie that devices from the watches we wear to cars and refrigerators we use daily have evolved and are doing a lot more than what they were originally designed to do — thanks to the miracle that is IoT. By reducing human interventions and rendering our homes smarter, IoT is quickly becoming one of the phenomena to bring future at the doorsteps of mankind.Tweet This!IoT or Int...[more]

CASL: Protecting the ‘Right to Privacy’ Around the Globe

“Privacy is not an option and it shouldn’t be the price we accept for just getting on the internet. Our voices matter and our actions matter even more,” stated by Gary Kovacsin his speech‘Tracking our online trackers’at theTED 2012event highlights the importance of privacy as our fundamental right.Not many were much aware of this fundamental right until Edward Snowden...[more]

Artificial Intelligence Is a Force to Be Reckoned With

“Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we'll augment our intelligence.” —Ginni Rometty, CEO of IBM.It never ceases to amaze us when we think about the contribution of technology in the marketing sphere and how it has steered the ship to a place where we exist today. And amo...[more]

Robo-Advisors vs Financial Advisors – Get the Best of Both Worlds

Days of doing manual tasks are way behind us, and despite the debate surrounding the emergence of robo-advisors being a threat to human advisors, there seems to be no sign of stopping it.Tweet This!Created as a result of the 2008 financial crisis, robo-advisors were first launched by Betterment and since then many others have followed suit, including PersonCapital and Wealthfront. Their main goal ...[more]

Internet of Things (IoT): The Future of Technology

TheInternet of things (IoT)refers to the concept of extending Internet connectivity beyond conventional computing platforms such as personal computers and mobile devices. Any device which is able to communicate with the Internet can be referred as IoT. The internet has been extensively induced in most of the things today. These things without the internet are more like futile. From home appliances...[more]

Connect the Dots in Content Marketing

A good movie, soothing music, or an epic poem, what makes them stand out?Is it the characters in a movie? Is it a sound in music, or is it the words in poetry?Imagine a movie without a good storyline, music without properly placed notes, or a poem without fine odes. None of these will be effective without killer content.'CONTENT creates CONNECTION.'It helps in creating a strong link be it in a mov...[more]

AI and Marketing - a New Beginning to Sky Rocket the Marketing Curve

Wondering how Artificial Intelligence can improve your marketing?Andrew Ng, an AI, and machine learning expert say, AI is the new electricity. Just as electricity was used to power everything 100 years ago, AI is now added to everything.And in marketing, there isn’t anything better than AI-empowered tools and techniques to spot opportunities.Businesses face many market challenges and so do t...[more]

Tips to Maximize Lead Generation for Healthcare Services

It is reported that the US healthcare industry spent $2.84 billion on online advertising and is estimated to spend another $3.14 billion this year. Regardless of digital marketing and advertising’s continued success, the healthcare sector somehow feels short of development. This happens because of two main reasons: their inability to keep up with the quality and not having enough medical lea...[more]

CHAMP- the Modern Methodology for Sales-ready Leads

Can you imagine the existence of a company without sales?A big ‘NO’Like body needs oxygen to survive, the same way sales are considered as the air a company breathes. Sales is difficult. Building an ascendable sales model has become a typical challenge for growing businesses.Sales professionals deal with ample amount of negativity every day. It is difficult to power through all the &ld...[more]

Omnichannel Marketing - an Overview

Let’s talk about customer experience (CX), shall we? It’s what defines your company’s success and sets you apart from the rest. It also happens to be an integral part of omnichannel marketing.Tweet This!As opposed to multichannel marketing, omnichannel marketing is best described as an integrated and comprehensive sales approach to reach out to prospects no matter where they are....[more]

Marketing Dynamics in a Nutshell

Can we just acknowledge the fact that our concept of marketing has changed completely? Kind of like the famous Snapchat dog filter, I mean who knew there were going to be so many different variations to it?Each year we step into a new trend, face new challenges and come up with different solutions to one-up our competitors. But the territory of advancing tech and consumer needs is ever-changing, w...[more]

Up Your Lead Generation Game in the IT Industry

Today the reality of information technology is that it has influenced almost every business organization. With the progression of innovative technology each and every angle of business is impacted significantly, and one of the areas that technology has affected the most, however, is the IT Lead Generation domain.Trying to bring in customers for an ever-growing IT industry?Well, there is no denial ...[more]

Account Based Marketing Tactics to Stay Ahead of the Game

“2019 will be the year of account-based data and insights. More marketing and sales teams will use account-level engagement data and a broader set of intent signals to help them identify, prioritize and personalize outreach for those accounts that are most likely to convert. This will drive greater efficiency and will set businesses up to scale their ABM efforts in 2020.”-Tyler Lessard...[more]

Top 3 Ways to Improve Your Sales Meetings

Many sales professionals fail to realize is the importance of being prepared. Too often sales people show up and “wing” the entire meeting. Some of the biggest things missed because of this approach are arriving with an agenda and with business cards, confirming the meeting beforehand, or researching about the person whom you are going to meet. Although these things seem simple they ar...[more]

Email Marketing Checklist For 2018

Digital marketing has exploded in the last decade. With so many tools and software to choose from it becomes challenging to keep your strategy focused. In 2011 there were roughly 150 marketing tools. In 2017 over 5,000 marketing tools were reported. With that type of growth it can be confusing which programs to select. Most companies are trying to capitalize on their ROI. Research has shown that e...[more]

How to Prepare a Marketing Plan for Startups

Whether a startup has a revolutionary business model or offers the best product or service to its market,thekey to its success will be its marketing strategy. Not only does marketing set up the brand for a company but will also help build the sales pipeline.Customers look for trusted companies to do business with, which is why content it so important. Research material related to your brand that i...[more]

Generate More B2B Leads Through Multichannel Marketing

Sales teams trying to grow their leads could be focused on inbound efforts, outbound efforts, or both. Needless to say, most marketing efforts have the end goal of generating leads for the business.Lead generation has grown into a very dynamic process that could be done in several ways. B2B companies searching for leads should be implementing multichannel marketing. Customers are continually searc...[more]

Top 7 Ways to Prepare the Best B2B Presentations

Whether you are pitching to a team or individual, presenting a proposal preparation is key to winning the deal. The success of B2B sales will reflect on your approach. Starting out a situation the wrong way has no return. Being confident, creating the best powerpoint presentation, and having your sales strategy locked away will have you leaving a good impression.Check out these 7 ways to improve y...[more]

Guide for Winning B2B Customers

Although many companies have different products and services their marketing goals are consistent. Companies competing in business to business sales are searching for more leads, more sales, and ultimately more ROI. In order to capture high-quality B2B leads, marketing strategy needs to be geared towards effective lead generation.In this guide, you will find how to structure lead generation for th...[more]

5 Reasons Why B2B Marketers Must Optimize Mobile

As the world of marketing continues to expand, so do the channels in which messaging is received. For years B2B buyers would use personal relationships, print ads, phone calls and desktops to find what they were looking for. As new generations rise up to take their place, the marketing strategy of B2B companies needs to accommodate the newcomers.Today that would be the millennials! As the driving ...[more]

5 Best Practices For Your Customer Data Management

Customer data management… What is it? Why do we need it? Is there a right or wrong way touse it? Simply put: it is important, because, and YES! Many times sales teams engage with a prospect, forget about the conversation, and they become a lost lead. We’re human of course we forget things from time to time. So, how do we fix this? And what are the answers to those questions, for real....[more]

Top 5 Checklist For Lead Gen Companies

There’s a ton of mediocrity in lead generation- both in-house and outsourced. However, there are many things good insourced operations and lead generation companies do well. While lead generation is not brain surgery, there are plenty of moving parts in a well-run lead generation machine. Failure to perform and organize all of the moving parts could lead to poor results.Here is DECK 7’...[more]

The 3 A’s of Account-Based Marketing

ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic. Read how these 3 A’s define why ABM is the way to go.ACCELERATIONABM accelerates the sales cycle.It is rare in a complex B2B sales cycle, that the buyer is one, isolated individual. Purchasing decisions can and normally do involve over a dozen decision makers. So, why risk pursuing one path?Because ABM act...[more]

Adobe's Annual Marketing Survey: The Essentials to Maturing Digitally in 2016

Maturing Digitally? Marketing isn’t what it used to be. Today, Digital Marketing is Marketing. It must be. A company will find any way possible to get its information out to those it wants to see it. Finding the best way to influence people to give the best experience. The fastest way to garner that attention is digitally.Adobe has graced us with this survey for the past seven years. A large...[more]

Twitter’s Longer Tweets to Begin September 19th

After their announcement in May, Twitter will execute changes with respect to how characters in a tweet tally towards its present limit on September 19th.The individuals who battle to fit their ramblings inside 140 characters will now have more space to convey what needs be or the brand they speak to. As opposed to extend the limit at danger of losing clients who appreciate the short upgrades whic...[more]