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Healthcare and Pharmaceuticals: 8.1 million decision makers

Healthcare challenges are geo-specific. Although virtual care has made access to consultation easier and more convenient, quality of care and subsequent economics still remains a major challenge across the world. Healthcare providers find it difficult to target and reach the right audience with their services and messages. We guide healthcare providers and pharmaceutical organizations to reach their target audiences in the global markets using intent data and multi-channel targeting approach. Our health experts identify right fit accounts to help you make informed decisions and provide quality healthcare at all touchpoints.


Insights

The U.S. healthcare industry's ongoing transformation creates both challenges and opportunities for marketers. This transition is driven by two variables. One is the evolution from a fee-for-service payment system to a healthcare delivery model. The second is the rise of the empowered healthcare consumer, both affecting the "how" and the "who" of medical marketing strategies. As a result, the role of physicians as decision-makers is transforming.


Case Studies
Case study

United States

Case study

United States

Case study

United States


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