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The Ultimate Email Marketing Checklist for 2021

JANUARY 08, 2021

2021 is known as the digital marketing era. It’s becoming increasingly important for companies...


How to Host a Successful Virtual Event to Help Your Business Survive Digitally

Thecoronavirus pandemic has compelled us to avoid large gatheringsfor the sake of everyone’s health. As a result of this, many trade shows, conferences, and events have to be either canceled, postponed, or converted into virtual events like a live webinar. Some of the big events that have been impacted are:Adobe canceled its annual live summit and confirmed to move the entire event online.Fa...[more]


Women Leaders at the Forefront of Tech

There’s absolutely no doubt that the debate over the state of women in society has been an interesting one. Whether it’s legendary figures like Simone De Beauvoir, Gloria Steinem, Maya Angelou, Malala Yousafzai or our very own Emma Watson, the emphasis on gender equality seems just a tad overstated. Throughout the past, present, and future.Mainly because most of these issues around gen...[more]


10 Must-have Marketing Technology Stack for Your B2B Tech

Still think your current martech stack doesn't need an upgrade? Think again.2019 is gradually coming to a close and marketing channels have shown no signs of slowing down. If you’re amarketerwho’s part of a technology-dominated industry, you know well that it’s no longer a bonus to be technologically savvy in this day and age. To ensure customers don’t just drop out of your...[more]


How to Convert More Leads with Real-time Personalization

It comes as no surprise as to why more and more B2B marketers are moving towards personalizationto strengthen their martech stack and reach their potential buyers. At a time where one-on-one communications are must-haves, it only makes more sense for marketers to crank it up a notch. By using both marketing automation platform and real-time personalization to enhance CX, down to the individual lev...[more]


Connected Devices as the Future of Tech Revolution

Connectivity is extensively extending its reach to gadgets and devices owing to the internet and other technologies. The evolution in connectivity has made it possible to connect ourselves with the devices and gadgets that we use in our daily lives. Connectivity is bridging the gap between people and bringing them closer to technology.Tweet This!It has almost personified our gadgets and devices ma...[more]


Top 8 Digital Breakthroughs Powered by IoT

It’s no biggie that devices from the watches we wear to cars and refrigerators we use daily have evolved and are doing a lot more than what they were originally designed to do — thanks to the miracle that is IoT. By reducing human interventions and rendering our homes smarter, IoT is quickly becoming one of the phenomena to bring future at the doorsteps of mankind.Tweet This!IoT or Int...[more]


Internet of Things (IoT): The Future of Technology

TheInternet of things (IoT)refers to the concept of extending Internet connectivity beyond conventional computing platforms such as personal computers and mobile devices. Any device which is able to communicate with the Internet can be referred as IoT. The internet has been extensively induced in most of the things today. These things without the internet are more like futile. From home appliances...[more]


Tips to Drive Conversation into Conversion with Chatbots in 2020

Traditional ways of engagement are rapidly fading in 2020. Marketers are struggling to stay relevant, especially as the pandemic-hit world is adapting itself to the new-found digital dependence.What if there was a way to stay relevant, ensure customer satisfaction, and generate leads all at the same time?It’s possible to enhance your relationship with your customers through personalization. ...[more]
"Digital marketing, and all the channels included within that, is more essential than ever before for businesses around the globe."

-Mike Dickerson Chief Executive Officer

in conversation with us

C-Suite On Deck, APRIL 20, 2020


5 Marketing Technology Trends for 2020

“The aim of marketing is to make selling superfluous.” Peter F. DruckerTweet This!While selling is an art, it solely depends on how much marketing effort you have put in to make it possible. And when it comes to marketing efforts it will be incomplete unless you leverage modern technology to attain these marketing goals as ‘modern marketing requires modern solutions.’ These...[more]


Elevate Customer Experience Using Email Marketing Automation

People will forget what you said. They will forget what you did. But they will never forget how you made them feel.Maya AngelouEmail marketing automation aims to do just that, it enables your communication with a prospect or existing customer to be more personalized and timely. Communication between your business and your clients should feel like a 1 on 1 conversation that is tailored for their wa...[more]


A Glimpse into Martech 2019

The oft-hailed MarTech conference where marketing, technology, and management culminates into a global confluence of marketers and technologists, has just concluded.This year, the globe-trotting marketing mavens graced San Jose Convention Centre from April 3-5 sharing their future-ready acumens and showcasing what the marketing of tomorrow would be. Here are some vital insights from ChiefMartec:It...[more]


Biggest AI Challenges That Affect Your Marketing Endeavors

So the new and exciting opportunities that adoption of AI brings to the marketing sphere have been well established. Because every business is now scrambling to stay on top of the competition by joining forces with AI.Having said that, it doesn’t mean things can’t go south and marketers can’t go wrong once in a while. A study done by data analysts in Teradata discovered that 80% ...[more]


Supercharge Your Marketing Strategy with Predictive Analytics

Prediction- isn’t this a very natural activity of human brains about a future event?Yes! And it is often based upon experience or knowledge. Coming to Predictive Analytics, it is the branch of advanced analytics that is used to make predictions about unknown future events with the help of various historical data.Prediction is not just one of thing your brain does. It is the primary function ...[more]
"It’s critical that we have managers who see the potential, and the best in people, and who also have the skills to draw that out of them."

-Adrian Moorhouse Managing Director
Lane4 Management Group

in conversation with us

C-Suite On Deck, JUNE 19, 2020


B2B Chatbot Benefits

As a consumer, almost every website you encounter will have a ‘live chat’ function. But are there also benefits from a B2B perspective? There are two very good reasons why B2B companies are incorporating chatbots in their marketing mix.1. 20% INCREASE IN CONVERSION RATES 2. CUSTOMERS ARE 3X MORE LIKELY TO BUYNot only does this have a huge impact on the volume of your lead generation,...[more]

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