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Lead Generation

How to Use B2B Sales Funnel for Faster Lead Conversion

APRIL 22, 2021

A well-structured digital marketing funnel is something that you need to attract new prospects, nurt...

Technology

How to Host a Successful Virtual Event to Help Your Business Survive Digitally

Thecoronavirus pandemic has compelled us to avoid large gatheringsfor the sake of everyone’s health. As a result of this, many trade shows, conferences, and events have to be either canceled, postponed, or converted into virtual events like a live webinar. Some of the big events that have been impacted are:Adobe canceled its annual live summit and confirmed to move the entire event online.Fa...[more]

Technology

Women Leaders at the Forefront of Tech

There’s absolutely no doubt that the debate over the state of women in society has been an interesting one. Whether it’s legendary figures like Simone De Beauvoir, Gloria Steinem, Maya Angelou, Malala Yousafzai or our very own Emma Watson, the emphasis on gender equality seems just a tad overstated. Throughout the past, present, and future.Mainly because most of these issues around gen...[more]

Technology

How to Leverage Intent Data to Strengthen Your Martech Stack

Wouldn’t it be great if you’d know where to find prospects that are most likely to buy? Or what’s bugging them to delay buying? If it was possible to get insights on the purchase-intent of your buyer? Or if they are truly looking to buy?Most businesses spend huge amounts on advertising campaigns and still don’t come any close to meet their intended targets. If you’re ...[more]

Technology

How Chatbots Are Shaping the Future of Business Travel

Have you ever noticed a chat window popping up when you visit a website saying, “Hi, how can I help you?” offering to help you out?That’s a chatbot in motion.Today, in the age of digital revolution, chatbots - one of the most common AI-based enterprise applications, have become the talk of the town and why not, chatbots seem to be the best engagement software. They copy what we a...[more]

Technology

10 Must-have Marketing Technology Stack for Your B2B Tech

Still think your current martech stack doesn't need an upgrade? Think again.2019 is gradually coming to a close and marketing channels have shown no signs of slowing down. If you’re amarketerwho’s part of a technology-dominated industry, you know well that it’s no longer a bonus to be technologically savvy in this day and age. To ensure customers don’t just drop out of your...[more]

Technology

The Future of Technology in the Travel Industry

So far the impact of technological breakthrough has been so prevalent in our lives that we hardly bat an eyelid at the prospect of new possibilities. These same developments have made way into the traveling industry, shaping the way we travel and promising an even more exciting experience in the years to come. Especially for the world of business travel, this has proved to be extremely crucial.Mor...[more]

Technology

How to Convert More Leads with Real-time Personalization

It comes as no surprise as to why more and more B2B marketers are moving towards personalization to strengthen their martech stack and reach their potential buyers. At a time where one-on-one communications are must-haves, it only makes more sense for marketers to crank it up a notch. By using both marketing automation platform and real-time personalization to enhance CX, down to the individual le...[more]

Technology

Connected Devices as the Future of Tech Revolution

Connectivity is extensively extending its reach to gadgets and devices owing to the internet and other technologies. The evolution in connectivity has made it possible to connect ourselves with the devices and gadgets that we use in our daily lives. Connectivity is bridging the gap between people and bringing them closer to technology.It has almost personified our gadgets and devices making it a p...[more]

Technology

Video Games and AI: The Apex of the Entertainment Industry

The gaming industry is booming right now. Dating as far back as the late 1940s,video games have been at the forefront of computer technology, reaching a digital zenith in the last couple of years. But that is no indication that it’s going to slow down any time soon; because programmers and developers are always looking for opportunities to level it up for the gamers of the world.Dr. Á...[more]

Technology

Supercharge Your Marketing Strategy with Predictive Analytics

Prediction- isn’t this a very natural activity of human brains about a future event?Yes! And it is often based upon experience or knowledge. Coming to Predictive Analytics, it is the branch of advanced analytics that is used to make predictions about unknown future events with the help of various historical data.Prediction is not just one of thing your brain does. It is the primary function ...[more]

Technology

Banking: The Emerging Business Opportunity

Banking industry has seen a tremendous revolution today. With digitalization, the way we bank has changed to a great extent. Gone are the days when plastic money was considered as advancement in banking technology. Today plastic money like debit cards, credit cards, and other cards is almost considered bygone. Nowadays banking services are right in our palm with just one touch access to your perso...[more]

Technology

3 Major HR Trends Taking Place Right Now

Jewell Parkinson, senior vice president and head of human resources at SAP says,"We're still the stewards of information and our people, that is going to be our role."Times have changed radically over the years and so have the trends, however, the core principle remains intact. A recent study reveals that 60% of employees are looking forward to a job change, which puts the pressure on HR professio...[more]

Technology

B2B Chatbot Benefits

As a consumer, almost every website you encounter will have a ‘live chat’ function. But are there also benefits from a B2B perspective? There are two very good reasons why B2B companies are incorporating chatbots in their marketing mix.1. 20% INCREASE IN CONVERSION RATES 2. CUSTOMERS ARE 3X MORE LIKELY TO BUYNot only does this have a huge impact on the volume of your lead generation,...[more]

Technology

Tips to Drive Conversation into Conversion with Chatbots in 2020

Traditional ways of engagement are rapidly fading in 2020. Marketers are struggling to stay relevant, especially as the pandemic-hit world is adapting itself to the new-found digital dependence.What if there was a way to stay relevant, ensure customer satisfaction, and generate leads all at the same time?It’s possible to enhance your relationship with your customers through personalization. ...[more]
"Digital marketing, and all the channels included within that, is more essential than ever before for businesses around the globe."

-Mike Dickerson Chief Executive Officer
ClickDimensions

in conversation with us

C-Suite On Deck, APRIL 20, 2020

Technology

Top 10 Predictive AI Marketing Tools for 2020

The artificial intelligence platform market is estimated to be worth $9.88 billion by 2022 and marketers will be at the forefront to adapt to these changes as they move forward toward shaping the future of the advertising industry as a whole.If AI and marketing are stated as the 'future', recent surveys indicate that the future is now!According to Forbes, 1.82 billion people worldwide are forecast...[more]

Technology

How Smartphone Technologies Are Transforming Business Travel

Technology has fundamentally changed the way business is done in the travel industry across continents. Corporate travel depends on travel tech as it eases travel agencies' job by simply connecting them with their customers and promoting their travel products. Similarly, the need for a personalized, quick, and hassle-free travel experience is increasing so that travelers can focus more on their bu...[more]

Technology

5 Marketing Technology Trends for 2020

“The aim of marketing is to make selling superfluous.” Peter F. DruckerWhile selling is an art, it solely depends on how much marketing effort you have put in to make it possible. And when it comes to marketing efforts it will be incomplete unless you leverage modern technology to attain these marketing goals as ‘modern marketing requires modern solutions.’ These technologi...[more]

Technology

How Technology Is Revolutionizing the Travel Industry

Technology is revolutionizing?It has already revolutionized. We are heading into 2020 and technology is all around us. Check your pocket, you might have one or two, it might even be how you are reading this blog! This is the world of technological advancement that has already revolutionized the way we do business and travel is no exception. Technology has fundamentally changed the way business is ...[more]

Technology

Elevate Customer Experience Using Email Marketing Automation

People will forget what you said. They will forget what you did. But they will never forget how you made them feel.Maya AngelouEmail marketing automation aims to do just that, it enables your communication with a prospect or existing customer to be more personalized and timely. Communication between your business and your clients should feel like a 1 on 1 conversation that is tailored for their wa...[more]
"It’s critical that we have managers who see the potential, and the best in people, and who also have the skills to draw that out of them."

-Adrian Moorhouse Managing Director
Lane4 Management Group

in conversation with us

C-Suite On Deck, JUNE 19, 2020

Technology

A Glimpse into Martech 2019

The oft-hailed MarTech conference where marketing, technology, and management culminates into a global confluence of marketers and technologists, has just concluded.This year, the globe-trotting marketing mavens graced San Jose Convention Centre from April 3-5 sharing their future-ready acumens and showcasing what the marketing of tomorrow would be. Here are some vital insights from ChiefMartec:It...[more]

Technology

Biggest AI Challenges That Affect Your Marketing Endeavors

So the new and exciting opportunities that adoption of AI brings to the marketing sphere have been well established. Because every business is now scrambling to stay on top of the competition by joining forces with AI.Having said that, it doesn’t mean things can’t go south and marketers can’t go wrong once in a while. A study done by data analysts in Teradata discovered that 80% ...[more]

Technology

Top 8 Digital Breakthroughs Powered by IoT

It’s no biggie that devices from the watches we wear to cars and refrigerators we use daily have evolved and are doing a lot more than what they were originally designed to do — thanks to the miracle that is IoT. By reducing human interventions and rendering our homes smarter, IoT is quickly becoming one of the phenomena to bring future at the doorsteps of mankind.IoT or Internet of Th...[more]

Technology

Robo-Advisors vs Financial Advisors – Get the Best of Both Worlds

Days of doing manual tasks are way behind us, and despite the debate surrounding the emergence of robo-advisors being a threat to human advisors, there seems to be no sign of stopping it.Created as a result of the 2008 financial crisis, robo-advisors were first launched by Betterment and since then many others have followed suit, including PersonCapital and Wealthfront. Their main goal was to prov...[more]

Technology

Internet of Things (IoT): The Future of Technology

TheInternet of things (IoT)refers to the concept of extending Internet connectivity beyond conventional computing platforms such as personal computers and mobile devices. Any device which is able to communicate with the Internet can be referred as IoT. The internet has been extensively induced in most of the things today. These things without the internet are more like futile. From home appliances...[more]
"A supplier needs to be able to articulate and demonstrate a track record of delivering results on multiple requirements."

-Sri Gopinath Director of Global Procurement Str
egy
Schneider Electric

in conversation with us

C-Suite On Deck, JULY 01, 2020

Technology

Augmented Analytics Will Propel the Future Generation

Handling hordes of complex data is not only time-consuming but data scientists find it hard to understand and analyze within a short amount of time. Which is why augmented analytics will change and disrupt business intelligence for the better. Powered by machine learning and natural-language generation, augmented analytics is an approach that plans to automate data preparation, insight discovery a...[more]

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