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Introduction to Data Protection & Privacy

Marketers across industries are facing huge protocols for their omni-channel marketing initiatives in different regions. More often than not, they are found wanting in terms of the knowledge regarding the protection of data collected by them. The traditional methods of marketing can no longer be utilized in the same sense as it used to be. The rumble of confusion and strains of anxiety among the marketers is pervasive. To solve this conundrum, we give you a quick overview of the different data protection and privacy regulations prevalent and enforced in various geographies across the world.

How We Do It?

Deck 7 is committed to protecting the privacy of your data by maintaining confidentiality and integrity of any personal data collected from clients. At Deck 7, the protection of client data is of prime importance and we have taken all necessary steps to safeguard it.

Different regions have their own geo-specific regulations that a marketer who enters into a business agreement with a party in the region has to adhere. Deck 7 has worked for many years with a range of security-sensitive clients across different industry verticals in multiple geos. This experience makes us responsible towards their data and we take measures to get our marketing efforts certified against making any unsolicited intrusions.

To adhere to the respective regulations of different geos that Deck 7 operates in, we comply with various regional regulations. We ensure all data is handled confidentially with no unauthenticated access to your data, therefore fully meeting the needs of our clients and satisfying all local regulations and laws.

What is GDPR and Why is it Important?

The EU General Data Protection Regulation (GDPR) is the most significant change in data privacy regulation since 1995. This new regulation was designed to harmonize data privacy laws across Europe and to protect and empower all EU citizens’ data privacy and to reshape the way organizations across the region approach data privacy.

This directly impacts businesses involved with EU personal data, regardless of where the business is conducted. Those not compliant with the new regulation can be subjected to up to 20 million EUR in fines.

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