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Content Marketing

Content Marketing: An Integral Part of Modern Business Strategy

SEPTEMBER 14, 2020

With more eyes on screens, marketers are looking toward content marketing to stay connected with cus...

Content Marketing

Content Marketing: An Integral Part of Modern Business Strategy

With more eyes on screens, marketers are looking toward content marketing to stay connected with customers especially in dire circumstances. The unpredictability of the situation is the main reason good content is going to be your most valuable marketing asset right now. Even if consumers may not necessarily be purchasing from you right now, it is the time that relationships are built between bran...[more]

Content Marketing

Impact of Covid-19 on B2B Content Consumption

The impact of the novel coronavirus continues to be massive all around the world. With the onset of extended furloughs, closing down of brick-and-mortar stores, and a possible recession, B2B marketers are more determined to keep their heads above water. Coming up with a profitable content strategy has become all the more difficult as a content marketing agency has very limited options to explore n...[more]

Content Marketing

5-point Strategy for Gated Content That Generates Demand

Let's backtrack. Digital marketing was born about 3 decades ago when computers had become smart enough to store customer data and give out ungated content. Fast-forward into the present day and take a look into your inbox.We all share the same inbox and social media story, apathetic, unapologetic with same old brand awareness content. Frankly, there is nothing out-of-the-box out there that we coul...[more]

Content Marketing

B2B Storytelling and Most Successful Formats for 2020

What Is B2B Storytelling?Storytelling in B2B marketing isn't just about recounting a B2B brand story: it's the specialty of having the option to pass on your brand's story and convey your message in such a way that it will interest your audience, their feelings, and eventually assist you with gaining their trust.Brand storytelling is picking up force in the marketing world. A great story is experi...[more]

Content Marketing

Podcast Marketing: A Brief Overview

B2B Marketers, are you looking to build a niche/premium client base that is highly engaged? Look no further than podcasts! It's a content marketing format that is booming and how!85% of people who click 'play' on a podcast listen to nearly all of it and 42 million Americans (or 15% of the U.S. population) listen to a podcast every week. One of the main reasons for such a huge audience to invest in...[more]

Content Marketing

A Guide to Whitepaper Promotion on Pubsites

Do Publication Sites Really MatterA whitepaper can surely become successful by conducting promotional activities but at the same time the places where you publish your whitepaper matters a lot. Imagine a situation where you have conducted a strong content marketing campaign for your whitepaper with the best display ads, interstitial ads, used social media, and other rich valuable content but there...[more]

Content Marketing

Whitepaper Promotion using Display Ads

So, you’ve created the whitepaper, now what?Whitepapers can be a striking marketing tool, but there could be many compelling whitepapers that may not serve your marketing objectives and goals just because you haven’t put on enough efforts to promote it. Promotional activities build your brand and thought leadership while driving traffic that helps you in achieving your marketing goals....[more]

Content Marketing

3 Whitepaper Mistakes and How to Avoid Them

Whether you intend to drive more leads or position your thought leadership ideas, creating a top-notch whitepaper doesn't come easy - especially when everyone is vying to take center-stage amidst all the content clutter. Regardless of the end goal, the only way to distinguish a great whitepaper from the sea of mediocrity is to determine how well it resonates with a B2B buyer's problems.Know that y...[more]

Content Marketing

Why Is It Important for Product Marketers to Leverage Content?

Every organization is different, every company's process is different, every story is different, and every team in the marketing space is different. This blog is about the one thing that remains consistent in every marketing endeavor, and that is, content. Content marketing has quickly become the champion of pretty much every digital marketing strategy today!As you tussle with how to communicate w...[more]

Content Marketing

2020 Webinar Benchmarks Report | Webinars Are Alive and Kicking

Have you ever wondered what it takes to put together a live webinar or an evergreen webinar? If you want to increase webinar registration for a marketing webinar, putting together webinar content that aligns with your overall content marketing strategy is key. Just a few critical aspects of webinar marketing if done wisely, can make the mark.Webinar marketing is not a science but there are proven ...[more]

Content Marketing

Enhance Your Product Marketing Using Content - an Outreach Strategy Going into 2020

Product marketing in a way can be very simplistic; it's like you showcase your shiny new object and if the audience likes it, they'll buy it. This traditional sales pitch approach can be incredibly short-term with a negligible impact in terms of the client connection. What if there was more to captivate the potential customer and at the same time building customer relationships, rather than just d...[more]

Content Marketing

6 Easy Steps to B2B Video Marketing Campaigns

TOUT... PITCH... WOO... BOOST... PROMOTE... ENDORSE... BROADCAST... PUBLISH... PINHaven't you all come across these terms?Evolution in marketing has gone through various stages.It could be anything like touting, pitching a product, or wooing the customers.Digital marketing strategies tend to keep changing with time. Thanks to the advancing technology. Blogs and articles play a vital role in market...[more]

Content Marketing

Important Video Marketing Techniques in 2018

Video marketing has taken the world by a storm. Content, be it online video or a blog post are the major driving forces behind marketing. Being able to hold the attention of your audience for more than a glance with video advertising gives you more opportunity to connect. Video ad typically lasting between 20-30 seconds, has the opportunity to make more of an impact. Take a look below to find what...[more]

Content Marketing

How AI Is Transforming Content

One would think only a human could create complex, high-level projects and campaigns. But, what if a computer could generate useful content strategy? We might not be too far away from the reality of automated content achieve through machine learning. Automated systems and tools like generation analytics and predictive analytics will give AI a good amount of the creation process, and in some cases,...[more]

Content Marketing

The Ultimate Guide to Webinar Marketing

We all are certainly aware of the effects that COVID-19 is having on all kinds of businesses around the world. The fact of accepting this reality as the “new normal” is the only way forward. While there are numerous ways that a marketer can use to generate leads and grow, webinar marketing is one way that is the most relevant at this time. One of the stats by 99firms states that a sing...[more]
"Digital marketing, and all the channels included within that, is more essential than ever before for businesses around the globe."

-Mike Dickerson Chief Executive Officer
ClickDimensions

in conversation with us

C-Suite On Deck, APRIL 20, 2020

Content Marketing

Webinar Promotions amid Coronavirus: Find the Connection

Thecoronavirus outbreakhas impacted businesses worldwide, affecting millions of people with a growing impact on the global economy. No one knows how severe the imminent economic downturn is or for how long it might last.Surviving is a major challenge during this lockdown. B2B marketers that we are having conversations with are planning, developing, andexecuting webinar promotion strategiesfor the ...[more]

Content Marketing

Salesforce Launches New Hybrid CMS Platform 'Salesforce CMS’

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud).Customers have become accustomed to consuming content across multiple channels...[more]

Content Marketing

Best Practices to Create an Ideal Webinar

Webinars are increasingly becoming a popular tool for multiple industries around the world. They're being widely employed by marketers and other professionals to effectively establish conversations with individuals to display products, services, and generate potential leads.A webinar is a web-based meeting or presentation held in real-time with individuals around the globe.Why do B2B marketers cre...[more]

Content Marketing

Content Syndication Strategies to Boost Your Readership

Content syndication is a cost-effective way of generating qualified leads for your sales department. But you gotta get it right. It is also one of the most popular content marketing strategies that B2B marketers are actively investing. While there are too many ways of doing that, finding the right target audience considering the growth in digital content marketing is a little complex.There's a com...[more]

Content Marketing

5 Mistakes Content Marketers Often Make and Tips to Avoid Them

The rise of social media and internet marketing has proven him right. No business can afford to miss out on making content marketing a part of their marketing strategy. It is the primary method for brand awareness and increasing profits. Content marketers want their content strategies to do more than simply drive engagements and establish industry expertise. After all the time spent on research, s...[more]
"It’s critical that we have managers who see the potential, and the best in people, and who also have the skills to draw that out of them."

-Adrian Moorhouse Managing Director
Lane4 Management Group

in conversation with us

C-Suite On Deck, JUNE 19, 2020

Content Marketing

Top Ways to Bolster Your Whitepaper Outreach

There is a lot of effort, time, and expertise that goes into creating an elaborate and definitive brief document called a 'whitepaper', but the work doesn't stop here, you're only halfway through! Whitepapers are an effective tool for content marketing and promotion when it comes to B2B marketers. You need to get down and proceed with a decisive content strategy for promoting your whitepaper or al...[more]

Content Marketing

6 Things to Consider for Your Whitepaper Promotion

Are you looking to establishthought leadership,generate more leadsand perhaps nurture the existing ones until they are ready to buy? When it comes to growing your pipeline and achieving maximum returns, most B2B businesses consider whitepaper to be more effective than videos, blogs, infographics, e-newsletters, etc.Unlike the sea of content that we often see today, awhitepaperis something that you...[more]

Content Marketing

5 Tips to Nail Your Video Marketing Strategy

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the internet users and especially our target audience is least interested in knowing. And the heavy budgets we utilize to create a 'so-called' powerful video and host it on a video platform is...[more]

Content Marketing

Best Content Marketing Hacks That’ll Skyrocket Your Sales

Let's understand the dynamics of content marketing. You're producing loads of different content and distributing them but you've failed to generate sales or add any relevant leads in your marketing funnel.Understanding the WHY here is definitely important. If you're someone who:doesn't have a clearly defined content strategyhas your marketing strategy focused on awareness and engagement and not on...[more]

Content Marketing

Connect the Dots in Content Marketing

A good movie, soothing music, or an epic poem, what makes them stand out?Is it the characters in a movie? Is it a sound in music, or is it the words in poetry?Imagine a movie without a good storyline, music without properly placed notes, or a poem without fine odes. None of these will be effective without valuable content.GOOD CONTENT creates CONNECTION.It helps in creating a strong link tying the...[more]
"A supplier needs to be able to articulate and demonstrate a track record of delivering results on multiple requirements."

-Sri Gopinath Director of Global Procurement Str
egy
Schneider Electric

in conversation with us

C-Suite On Deck, JULY 01, 2020

Content Marketing

Content Marketing - Key Practices to Adopt in 2019

Three adjectives come to mind when we think of content marketing - engaging, highly effective, and perfectly appropriate for encouraging online content creation and distribution As a matter of fact, it is the next big marketing revolution! Successful content marketing has the potential of bringing a wave of fresh and salable content ideas.We live in a world where digital content marketing trends c...[more]

Content Marketing

Top 7 Ways to Prepare the Best B2B Presentations

Whether you are pitching to a team or individual, presenting a proposal preparation is key to winning the deal. The success of B2B sales will reflect on your approach. Starting out a situation the wrong way has no return. Being confident, creating the best powerpoint presentation, and having your sales strategy locked away will have you leaving a good impression.Check out these 7 ways to improve y...[more]

Content Marketing

Content Marketing Trends from 2016 That Will Soar in 2017

We're almost in Q4 2016 and it's getting to that time when we take stock of what's worked and not worked for us content-wise this year before we begin to make our plans and set budgets for 2017.While throughout the year we have tried and tested multiple content marketing strategies, unfortunately, some of them haven't work for us. But that doesn't end our digital marketing journey. There's lots mo...[more]

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