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Unite Your Revenue Team to Increase Lead Quality and Conversion Rates

Lead Quality

Is Modern Marketing a Comedy of Errors?

In the world of marketing, the scales of fate are tipped in favor of disinterested leads. Marketers around the globe find themselves trapped in a comedy of errors, lamenting their campaign failures, and roaming through a carnival midway of junk leads and bad data. It's like trying to juggle flaming torches while riding a unicycle on a tightrope! These poor marketers end up wasting precious time and money, desperately grasping at the brass ring of quality leads.

But fear not, my fellow marketers, for there is hope amidst this carnival of chaos! You see, every product or service can be sold—yes, even that collection of pink-colored track pants for men. There are proven tactics that can shift your bored audience into an adoring crowd yelling, "Yes, I absolutely need this in my life!"

Forget about wasting energy on disinterested customers. It's time to channel your inner fortune teller and hunt down those potential buyers who are already craving what you're offering. 

Everyone wants to grow their business, and if you're investing in marketing, you want those quality leads that practically jump into your lap, ready to be converted. But here's a secret: it's not just the marketer's job! It takes a whole squad of revenue experts working in sync, like the Flying Wallendas, but without tights and with more Excel spreadsheets.

So, let's unleash the power of teamwork and discover some magnificent tricks to filter out the good leads from the not-so-enthusiastic ones.

Big Top Tactics for Winning the Lead Game

Join Forces - Sales and Marketing Teams

Imagine sales and marketing teams working together in perfect harmony, like acrobats performing a flawless routine. When these two powerhouses align, it's like discovering a secret language that speaks directly to your prospects' deepest needs and desires. Ask yourselves questions like:

  • What makes people walk away during a conversation?
  • What are the pain points that you’re addressing that prospects are showing more interest in?
  • Which prospects are the easiest to convert?

Answering these questions can help you strategize future campaigns and create a pathway to improve the quality of every lead.

Determine the Ideal Content-Type and Channels 

Dive into your previous campaigns to see which tactics and messages yielded the best results then incorporate those approaches into your new campaign planning. Also, keep an eye on your competitors’ campaigns and adapt your budget and offers to counter their position and match or exceed their performance. 

The key is to find the channel with the greatest potential to produce your desired results and utilize its full strength to bring your ad to the top. For example, if you’re using SEO, try to obtain the highest-rated keywords to get your site on top, and use all tactics without any lack. Similarly, use this tactic for all the channels you’re using to run a campaign.

In short, change the dynamics of the promotions you use and determine the best space where you can find high-potential leads.  

Remember: The best-performing channels for B2B businesses are email, web, social, search, display, voice, and mobile.

Embrace the Magic of Intent Data

A successful marketer needs to understand their buyer’s persona to increase relevant traffic. With access to high-quality data that reflects your buyer's intent, you’ll be able to understand their behavior and understand their desires. Once you’re armed with the right data, you’ll be able to market like a mind reader, predicting your audience's next steps and wowing them with tailored campaigns. 

Measure the Effectiveness of Your Leads

Numbers, numbers everywhere! Dive deep into the sea of metrics and analyze the effectiveness of your leads. Remember, it's not about quantity; it's about quality. It's like decluttering your lead funnel, tossing out all those empty shells, and leaving only the shiny pearls. 

Track failures, learn from them, and equip your team with a Customer Relationship Management (CRM) tool that makes them feel like a card shark with an ace up their sleeve.

Another point worth mentioning is that many people complain that using a multi-channel approach for running a campaign creates confusion in tracking the lead’s origin. Use landing pages, web forms, or gated downloads to find the exact source of the lead and add that to your CRM to avoid confusion.

Don’t Lose Sleep over Leads

Quality leads don't magically appear overnight. It's a marathon, not a sprint. So, take a deep breath, focus on the data, and embrace the journey. Instead of chasing leads like an overzealous carnival barker, focus on quality over quantity. Trust me, it's like discovering a hidden treasure chest filled with diamonds instead of a dusty old sock. 


Marketing may be like a crazy carnival sometimes, but that doesn’t mean that we need to feel like a clown. Follow these whimsical steps to boost your lead quality and witness a glorious transformation in your brand's appearance. And remember, if you ever find yourself lost in the marketing funhouse, our master ringmasters at Deck 7 are here to guide you through this mesmerizing spectacle. 

So, hold on tight to your marketing trapeze, and let the spotlight shine on your success!

Frequently Asked Questions

What makes a lead high-quality?

Highly qualified leads are the ideal prospects that have a higher chance of conversion. Getting such leads for your product or service will make for easy conversion with no added effort.

What are the steps to get quality leads?

  • Get both sales and marketing teams in one table
  • Determine the ideal content type and channels
  • Use Intent Data to Improve Lead Quality
  • Measure the effectiveness of the leads
  • Worry less about getting the quality leads

How to increase the number of high-quality leads?

To increase the number of high-quality leads, it's essential to focus on creating quality content. By developing customer-centric content that resonates with your target audience, you can attract their attention and generate leads that are more likely to convert.

What are the key points for qualified leads?

The four key points that determine whether a lead is qualified for your business are Budget, Authority, Need, and Timeframe. These criteria are commonly referred to as the BANT methodology, and they help you understand whether a lead is a good fit for your product or service.

What are the types of lead generation?

There are two types of lead generation: inbound and outbound. Inbound lead generation involves attracting potential customers through content marketing, SEO, and other digital marketing techniques. Outbound lead generation involves reaching out to potential customers through tactics such as cold calling, email marketing, and direct mail.