Timely, personalized and hyper-relevant to the reader, automated emails are certainly doing a hell of a job for marketers by saving them plenty of time and money. But having said that, a lot of them are still making mistakes – from not being careful of the smallest errors to painful data problems, some of these can seriously damage your credibility. When it comes down to email marketing auto...[More]

Still think your current martech stack doesn't need an upgrade? Think again. 2019 is gradually coming to a close and marketing channels have shown no signs of slowing down. If you’re amarketerwho’s part of a technology-dominated industry, you know well that it’s no longer a bonus to be technologically savvy in this day and age. To ensure customers don’t just drop out of you...[More]

People will forget what you said. They will forget what you did. But they will never forget how you made them feel. Maya Angelou Email marketing automation aims to do just that, it enables your communication with a prospect or existing customer to be more personalized and timely. Communication between your business and your clients should feel like a 1 on 1 conversation that is tailored for thei...[More]

Alright, Social Media Marketers! Are you struggling every day to get everything done in your online business? Are you unable to create a social media strategy that brings your business? Whether you have a home-based online business, or you work in real estate financial services, or virtually any business under the sun these days, you really need an online presence in order to generate leads and sa...[More]

“Global marketing automation spending will reach $25 billion by 2023, implying a 14% annual growth rate,” a Forrester report. The investment in marketing automation technology is increasing at an astounding rate. With the availability of modern technologies, it has become easier for marketers to automate their marketing processes for efficient management and to achieve in-time targets....[More]