Home > Learning Hub > Content Marketing

Learning Hub

Demand

Unite Your Revenue Team to Increase Lead Quality and Conversion Rates

JUNE 27, 2023

Is Modern Marketing a Comedy of Errors? In the world of marketing, the scales of fate are tipped in favor of disinterested leads. Marketers around the globe find themselves trapped in a comedy of errors, lamenting their campaign failures, and roaming through a carnival midway of junk leads and bad d...

Content Marketing

The Art of B2B Storytelling and Its Impact

AUGUST 27, 2022
Does the word 'story' bring a smile to your face? Do you have an urge of inquisitiveness if anyone tells you, "Hey, I have a story to tell."? Well, you will be surprised to know that this impact of 'story' is the same for B2B storytelling. Whatever the brand represents or does, storytelling is a beautiful way to attract customers. Moreover, the best part about brand storytelling is that you do not...[more]

Content Marketing

5 Simple Strategies for B2B Video Marketing Campaigns

AUGUST 05, 2022
B2B video marketing campaigns have seen an increase in the past few years. The video marketing strategy has proved its worth in every field, from generating leads and closing deals to acquiring excellent ROI. A video marketing strategy should be the heart of your marketing plan. The success it promises in sales is incredible. And with the surge in video marketing tools and platforms, video marketi...[more]

Content Marketing

Content Marketing Practices to Implement in 2022

JULY 16, 2022
Every year you go through documenting the processes that have worked for your organizations and those that have not. It is a tedious process, especially for the sales team. They have to enlist the strategies that have helped them achieve targets and discard the wasted resources. Well, this is the process that every organization has to go through. But what if we tell you that you do not have to wor...[more]

Content Marketing

B2B Storytelling: The Key to Conversion

DECEMBER 02, 2021
Listen to this article here: There have been various discoveries of methods that support lead conversion. But the most effective and efficient way to make conversions in B2B is storytelling. B2B storytelling might sound an overrated statement until you get to know the whole story. Significance of B2B Storytelling Since stories have the power to influence the audience, it also holds the power to ...[more]

Content Marketing

5-point Strategy for Gated Content That Generates Demand

SEPTEMBER 15, 2021
Let's backtrack. Digital marketing was born about 3 decades ago when computers had become smart enough to store customer data and give out ungated content. Fast-forward into the present day and take a look into your inbox. We all share the same inbox and social media story, apathetic, unapologetic with same old brand awareness content. Frankly, there is nothing out-of-the-box out there that we cou...[more]

Content Marketing

Content Marketing: An Integral Part of Modern Business Strategy

AUGUST 14, 2021
With more eyes on screens, marketers are looking toward content marketing to stay connected with customers especially in dire circumstances. The unpredictability of the situation is the main reason good content is going to be your most valuable marketing asset right now. Even if consumers may not necessarily be purchasing from you right now, it is the time that relationships are built between bran...[more]

Content Marketing

B2B Marketing Trends for 2021

JULY 22, 2021
The evolution of B2B marketing trends is inevitable. As businesses become digital and shift to a more remote approach, marketers have to constantly make an effort to stay relevant to fast-paced changes. Considering the effect that 2020 has had on companies, marketers are expected to be at the top of their game when it comes to providing a hassle-free online experience to their prospects. Since the...[more]

Content Marketing

2020 Webinar Benchmarks Report | Webinars Are Alive and Kicking

MARCH 10, 2021
Have you ever wondered what it takes to put together a live webinar or an evergreen webinar? If you want to increase webinar registration for a marketing webinar, putting together webinar content that aligns with your overall content marketing strategy is key. Just a few critical aspects of webinar marketing if done wisely, can make the mark. Webinar marketing is not a science but there are proven...[more]

Content Marketing

Webinar Promotions amid Coronavirus: Find the Connection

OCTOBER 30, 2020
Thecoronavirus outbreakhas impacted businesses worldwide, affecting millions of people with a growing impact on the global economy. No one knows how severe the imminent economic downturn is or for how long it might last. Surviving is a major challenge during this lockdown. B2B marketers that we are having conversations with are planning, developing, andexecuting webinar promotion strategiesfor the...[more]

Content Marketing

Salesforce Launches New Hybrid CMS Platform 'Salesforce CMS’

JUNE 12, 2020
Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud). Customers have become accustomed to consuming content across multiple channel...[more]

Content Marketing

A Guide to Whitepaper Promotion on Pubsites

FEBRUARY 17, 2020
Do Publication Sites Really Matter A whitepaper can surely become successful by conducting promotional activities but at the same time the places where you publish your whitepaper matters a lot. Imagine a situation where you have conducted a strong content marketing campaign for your whitepaper with the best display ads, interstitial ads, used social media, and other rich valuable content but ther...[more]

Content Marketing

Whitepaper Promotion using Display Ads

FEBRUARY 16, 2020
So, you’ve created the whitepaper, now what? Whitepapers can be a striking marketing tool, but there could be many compelling whitepapers that may not serve your marketing objectives and goals just because you haven’t put on enough efforts to promote it. Promotional activities build your brand and thought leadership while driving traffic that helps you in achieving your marketing goals...[more]

Content Marketing

3 Whitepaper Mistakes and How to Avoid Them

FEBRUARY 16, 2020
Whether you intend to drive more leads or position your thought leadership ideas, creating a top-notch whitepaper doesn't come easy - especially when everyone is vying to take center-stage amidst all the content clutter. Regardless of the end goal, the only way to distinguish a great whitepaper from the sea of mediocrity is to determine how well it resonates with a B2B buyer's problems. Know that ...[more]

Content Marketing

Why Is It Important for Product Marketers to Leverage Content?

JANUARY 05, 2020
Every organization is different, every company's process is different, every story is different, and every team in the marketing space is different. This blog is about the one thing that remains consistent in every marketing endeavor—content. Content marketing has quickly become the champion of pretty much every digital marketing strategy today. This is why the number of marketers that lever...[more]

Content Marketing

Enhance Your Product Marketing Using Content - an Outreach Strategy Going into 2020

DECEMBER 22, 2019
Product marketing can be simple; you showcase your shiny new object, and if the audience likes it, they'll buy it. This traditional sales pitch approach can be incredibly short-term with negligible impact on client conversions. To increase your product sale in such a competitive market, you should jump in with a strong content outreach strategy with high-quality content on social channels. What if...[more]

Content Marketing

6 Easy Steps to B2B Video Marketing Campaigns

DECEMBER 12, 2019
TOUT... PITCH... WOO... BOOST... PROMOTE... ENDORSE... BROADCAST... PUBLISH... PIN Haven't you all come across these terms? Evolution in marketing has gone through various stages. It could be anything like touting, pitching a product, or wooing the customers. Digital marketing strategies tend to keep changing with time. Thanks to the advancing technology. Blogs and articles play a vital role in ma...[more]

Content Marketing

5 Tips to Nail Your Video Marketing Strategy

OCTOBER 22, 2019
Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the internet users and especially our target audience is least interested in knowing. And the heavy budgets we utilize to create a 'so-called' powerful video and host it on a video platform is...[more]

Content Marketing

Top 7 Ways to Prepare the Best B2B Presentations

MARCH 07, 2019
Whether you are pitching to a team or individual, presenting a proposal preparation is key to winning the deal. The success of B2B sales will reflect on your approach. Starting out a situation the wrong way has no return. Being confident, creating the best powerpoint presentation, and having your sales strategy locked away will have you leaving a good impression. Check out these 7 ways to improve...[more]

Content Marketing

Content Marketing Trends from 2016 That Will Soar in 2017

APRIL 20, 2017
We're almost in Q4 2016 and it's getting to that time when we take stock of what's worked and not worked for us content-wise this year before we begin to make our plans and set budgets for 2017. While throughout the year we have tried and tested multiple content marketing strategies, unfortunately, some of them haven't work for us. But that doesn't end our digital marketing journey. There's lots m...[more]

Content Marketing

A Comprehensive Guide on the B2B Effectiveness Code

AUGUST 19, 2022
The business-to-business (B2B) marketing industry has changed tremendously. It has gone way beyond the common strategy of approaching another business to sell its products and services. B2B marketing efforts focus more on incorporating creativity in their campaigns for long-term productivity and enhanced customer experience. This is precisely what the B2B effectiveness code is all about. The B2B e...[more]
"Digital marketing, and all the channels included within that, is more essential than ever before for businesses around the globe."

-Mike Dickerson Chief Executive Officer
ClickDimensions

in conversation with us

C-Suite On Deck, APRIL 20, 2020

Content Marketing

How to Strategize Video Marketing Trends in 2022

JULY 29, 2022
Video marketing has proved to be one of the most successful marketing methods for B2B. No matter the marketing challenges, B2B video marketing campaigns strengthen inbound marketing by all means. If we consider the changing times, be it the pandemic, digital evolution, or emerging competition in every field, there needs to be one eye-catching marketing campaign that makes your brand stand out from...[more]

Content Marketing

Effective Ways of Creating a Content Outreach Strategy

JULY 10, 2022
Have you ever seen a particular superstar endorse a specific product, and the sales reach sky-high? Do you think that when influencers promote content on their pages, it helps the brand raise its sales and value? If your answer to the above questions is yes, you know what a content outreach strategy is! It is the method of letting influencers reach out to their audience and promote their content. ...[more]

Content Marketing

Best Practices to Create an Ideal Webinar

OCTOBER 21, 2021
Webinars are increasingly becoming a popular tool for multiple industries around the world. They're being widely employed by marketers and other professionals to effectively establish conversations with individuals to display products, services, and generate potential leads. A webinar is a web-based meeting or presentation held in real-time with individuals around the globe. Why do B2B marketers c...[more]

Content Marketing

Podcast Marketing: A Brief Overview

SEPTEMBER 05, 2021
B2B Marketers, are you looking to build a niche/premium client base that is highly engaged? Look no further than podcasts! It's a content marketing format that is booming and how! 85% of people who click 'play' on a podcast listen to nearly all of it and 42 million Americans (or 15% of the U.S. population) listen to a podcast every week. One of the main reasons for such a huge audience to invest i...[more]

Content Marketing

Content Outreach Strategy: The Ultimate Guide For 2021

JULY 29, 2021
What Is a Content Outreach Strategy? A content outreach strategy is a plan through which you directly promote your content to influential people who have an audience similar to yours. The purpose here is to get them to share your content with their audience that increases your exposure to the potential clients. To begin with, you need to prepare an effective content outreach strategy that will hel...[more]
"It’s critical that we have managers who see the potential, and the best in people, and who also have the skills to draw that out of them."

-Adrian Moorhouse Managing Director
Lane4 Management Group

in conversation with us

C-Suite On Deck, JUNE 19, 2020

Content Marketing

The Ultimate Guide to Webinar Marketing

MARCH 13, 2021
We all are certainly aware of the effects that COVID-19 is having on all kinds of businesses around the world. The fact of accepting this reality as the “new normal” is the only way forward. While there are numerous ways that a marketer can use to generate leads and grow, webinar marketing is one way that is the most relevant at this time. One of the stats by 99firms states that a sin...[more]

Content Marketing

Impact of COVID-19 on B2B Content Consumption

JANUARY 03, 2021
The impact of the novel coronavirus continues to be massive all around the world. With the onset of extended furloughs, closing down of brick-and-mortar stores, and a possible recession, B2B marketers are more determined to keep their heads above water. Coming up with a profitable content strategy has become all the more difficult as a content marketing agency has very limited options to explore n...[more]

Content Marketing

B2B Storytelling and Most Successful Formats for 2020

AUGUST 07, 2020
Storytelling in B2B marketing isn't just about recounting a B2B brand story: it's the specialty of having the option to pass on your brand's story and convey your message in such a way that it will interest your audience, their feelings, and eventually assist you with gaining their trust. Brand storytelling is picking up force in the marketing world. A great story is experimentally demonstrated to...[more]

Content Marketing

Content Syndication Strategies to Boost Your Readership

APRIL 13, 2020
Content syndication is a cost-effective way of generating qualified leads for your sales department. But you gotta get it right. It is also one of the most popular content marketing strategies that B2B marketers are actively investing. While there are too many ways of doing that, finding the right target audience considering the growth in digital content marketing is a little complex. There's a co...[more]

Content Marketing

5 Mistakes Content Marketers Often Make and Tips to Avoid Them

FEBRUARY 17, 2020
The rise of social media and internet marketing has proven him right. No business can afford to miss out on making content marketing a part of their marketing strategy. It is the primary method for brand awareness and increasing profits. Content marketers want their content strategies to do more than simply drive engagements and establish industry expertise. After all the time spent on research, s...[more]
"A supplier needs to be able to articulate and demonstrate a track record of delivering results on multiple requirements."

-Sri Gopinath Director of Global Procurement Str
egy
Schneider Electric

in conversation with us

C-Suite On Deck, JULY 01, 2020

Content Marketing

Top Ways to Bolster Your Whitepaper Outreach

FEBRUARY 16, 2020
There is a lot of effort, time, and expertise that goes into creating an elaborate and definitive brief document called a 'whitepaper', but the work doesn't stop here, you're only halfway through! Whitepapers are an effective tool for content marketing and promotion when it comes to B2B marketers. You need to get down and proceed with a decisive content strategy for promoting your whitepaper or al...[more]

Content Marketing

6 Things to Consider for Your Whitepaper Promotion

FEBRUARY 16, 2020
Are you looking to establishthought leadership,generate more leadsand perhaps nurture the existing ones until they are ready to buy? When it comes to growing your pipeline and achieving maximum returns, most B2B businesses consider whitepaper to be more effective than videos, blogs, infographics, e-newsletters, etc. Unlike the sea of content that we often see today, awhitepaperis something that yo...[more]

Content Marketing

Best Content Marketing Hacks That’ll Skyrocket Your Sales

DECEMBER 27, 2019
Let's understand the dynamics of content marketing. You're producing loads of different content and distributing them but you've failed to generate sales or add any relevant leads in your marketing funnel. Understanding the WHY here is definitely important. If you're someone who: doesn't have a clearly defined content strategy has your marketing strategy focused on awareness and engagement and no...[more]

Content Marketing

Connect the Dots in Content Marketing

DECEMBER 12, 2019
A good movie, soothing music, or an epic poem, what makes them stand out? Is it the characters in a movie? Is it a sound in music, or is it the words in poetry? Imagine a movie without a good storyline, music without properly placed notes, or a poem without fine odes. None of these will be effective without valuable content. GOOD CONTENT creates CONNECTION. It helps in creating a strong link tying...[more]

Content Marketing

Content Marketing - Key Practices to Adopt in 2019

DECEMBER 08, 2019
Three adjectives come to mind when we think of content marketing - engaging, highly effective, and perfectly appropriate for encouraging online content creation and distribution As a matter of fact, it is the next big marketing revolution! Successful content marketing has the potential of bringing a wave of fresh and salable content ideas. We live in a world where digital content marketing trends ...[more]

Content Marketing

Important Video Marketing Techniques in 2018

MARCH 27, 2019
Video marketing has taken the world by a storm. Content, be it online video or a blog post are the major driving forces behind marketing. Being able to hold the attention of your audience for more than a glance with video advertising gives you more opportunity to connect. Video ad typically lasting between 20-30 seconds, has the opportunity to make more of an impact. Take a look below to find what...[more]

Content Marketing

How AI Is Transforming Content

AUGUST 09, 2018
One would think only a human could create complex, high-level projects and campaigns. But, what if a computer could generate useful content strategy? We might not be too far away from the reality of automated content achieve through machine learning. Automated systems and tools like generation analytics and predictive analytics will give AI a good amount of the creation process, and in some cases,...[more]

Subscribe
and never miss a post