The artificial intelligence platform market is estimated to be worth $9.88 billion by 2022 and marketers will be at the forefront to adapt to these changes as they move forward toward shaping the future of the advertising industry as a whole.
If AI and marketing are stated as the 'future', recent surveys indicate that the future is now!
According to Forbes, 1.82 billion people worldwide are forecasted to use a chat app in 2019 and by 2020, customers will manage 85% of their relationship with a company without interacting with a human. Tech giants are already powering their platforms and most of the tools we use today with data analytics-based machine learning and predictive AI, even if we don’t realize it. Google, Facebook, and just about every platform we use to connect with consumers are already priming the massive upscale of marketing AI tools integration. To embark on a new era driven by AI will be a personal choice.
Here's a rundown of 10 AI marketing tools that marketers can try out today.
1. Acquisio Turing
This is a PPC bid and budget management software powered by machine learning. The PPC reporting tool is highly effective and gives users the ability to deliver impressive reports with just one click.
It includes bid and budget management, budget distribution, and local lead estimation along with 30+ intelligent algorithms that optimize and increase clicks or conversions.
2. Concured
Shows content marketers exactly what content to create in order to engage audiences. Uses deep learning artificial Intelligence (DLA) for natural language processing to carry out automated content audits, and benchmark their content against their industry peers. Discovers trending content gaps, uses AI to analyze people’s behavior towards content and help to figure out what content audience desires.
3. Cortex
Uses AI to optimize social media content. It employs machine learning to find patterns in a database of over 33,000 brands and over 1 billion pieces of marketing content.
Cortex generates custom content calendars and content briefs for the coming months – and automatically fills that content for human approval and scheduling.
It uses proprietary AI models to determine which features of marketing creativity have the largest impact on a specific brand against specific goals.
4. Crayon
Named a Leader in The Forrester New Wave™: Market and Competitive Intelligence Platforms, Q4 2019 report. It allows you to track and analyze everything happening outside of your business. Monitor a competitor’s complete digital footprint. Catch any update on or off their website. Tracks 100+ data types automatically on a software platform. Has filters that sort data by category, company, keyword, and date.
5. Drift
Drift is the world's first and only conversational marketing platform, is named a “Cool Vendor” in Gartner’s new report. Drift uses bots that have conversations with the people that come to your website in real time. Drift connects you with the customers who are ready to buy now. Using Bot Builder, you can easily create the perfect conversion flow for your website in minutes.
6. HubSpot
HubSpot offers marketing, sales, and customer service, with completely free CRM at its core. Everything you need to organize, track, and build better relationships with leads and customers.
Creating landing pages, managing your social media accounts, and measuring the success of your results by leads and customers instead of the more traditional page views, time on page, and bounce rate is done by an all-in-one software.
7. Google Cloud AI
Delivers personalized customer experiences to increase sales while lowering costs, and gives insights to make better business decisions. The platform provides various services like compute, storage, networking, big data, it runs on the same infrastructure that Google uses internally for its end users like Google Search and YouTube.
8. IBM Watson
Watson Marketing is an AI-powered digital marketing platform designed on an open ecosystem to help teams work smarter and deliver the experiences their customers expect. Delivers personalized customer journeys across email, mobile push, SMS and social with an AI-powered, SaaS marketing automation solution. Watson Assistant performs sentiment analysis, provides personalization and dynamic content to message templates, uses sophisticated scoring models for complete lead management, and provides dynamic performance dashboards which quickly deliver insights.
9. People.ai
It offers the industry’s only Revenue Intelligence System (RIS) that automates the capture of all contact and customer activity data, dynamically updates CRM and provides actionable intelligence across CRM and other management tools for sales.
RIS uses the power of AI, with innovations protected by sixty-five patents, to deliver real-time insights, best next actions, and predictive intelligence to reps, managers and even the C-Suite of large enterprises.
10. Wordsmith
Wordsmith is a natural language generation platform that transforms your data into an insightful narrative. It gives companies complete control over transforming data into an insightful narrative, all at an unprecedented speed and scale. It is a self-service platform that enables complete narrative customization, real-time content updates, and a powerful API for flexible publishing.
AI will not replace the jobs of marketers or advertisers but will help unleash true strategic and creative potential. These applications will become essential in optimizing and enhancing the success rate of marketing campaigns.