5 Reasons Why You Need Account Based Attribution

The results of doing ABM from traditional demand generation tactics have made a great deal of difference in the B2B space – and for the better. But we’ve progressed considerably in our marketing journey and the B2B customer journey has only gotten more intricate as we move forward. There are more channels available (both online and offline) for engagement, similarly more devices to eng...[More]

AI-Infused ABM to Enhance Customer Experience

When was the last time you had a great customer experience? Was it during a sales call, or did it pop out of an exceptional direct mail?Hubspot defines customer experience as "The impression you leave with your customer, resulting in how they think of your brand, across every stage of the customer journey."Customer experience has a direct impact on revenue. A positive customer experience promises ...[More]

Rollworks to Accelerate ABM with Machine Learning

RollWorks, a division of AdRoll Group is an ABM and B2B marketing platform pioneering better ROI, lower CPC and higher CTR for various enterprises. Earlier this week RollWorks unveiled that they have launched a new machine learning solution for B2B enterprises that use ABM. With the introduction of their new predictive identification model, they can analyze a company’s closed deals or client...[More]

Adobe's Annual Marketing Survey: The Essentials to Maturing Digitally in 2016

Maturing Digitally? Marketing isn’t what it used to be. Today, Digital Marketing is Marketing. It must be. A company will find any way possible to get its information out to those it wants to see it. Finding the best way to influence people to give the best experience. The fastest way to garner that attention is digitally.Adobe has graced us with this survey for the past seven years. A large...[More]

Your Latest Account Based Marketing Guide To B2b Success

Not just a buzzword but a game-changer for top marketers since the mid-2000s, ABM has become a staple in today’s marketing endeavors to drive demand and increase ROI.Tweet This!According to Rollworks, “B2B organizations such as Bottomline Technologies, People.ai and OneNeck IT Solutions are relying on a blend of traditional demand generation tactics with ABM strategies to cater to thei...[More]

Engagio Announces New Abm Automation Solution 'Orchestrate'

Engagio, the leader in B2B marketing engagement software, has launched Engagio Orchestrate, a new marketing solution that enables revenue teams to design and automate high-impact plays across channels such as advertising, sales engagement, marketing automation, direct mail, and CRM. The solution is designed to help teams target accounts during each point of the buying journey to build audiences fo...[More]

Account-Based Marketing Tactics To Stay Ahead Of The Game

“2019 will be the year of account-based data and insights. More marketing and sales teams will use account-level engagement data and a broader set of intent signals to help them identify, prioritize and personalize outreach for those accounts that are most likely to convert. This will drive greater efficiency and will set businesses up to scale their ABM efforts in 2020.”-Tyler Lessard...[More]