The results of doing ABM from traditional demand generation tactics have made a great deal of difference in the B2B space – and for the better. But we’ve progressed considerably in our marketing journey and the B2B customer journey has only gotten more intricate as we move forward. There are more channels available (both online and offline) for engagement, similarly more devices to eng...[More]

When was the last time you had a great customer experience? Was it during a sales call, or did it pop out of an exceptional direct mail? HubSpot defines customer experience as "The impression you leave with your customer, resulting in how they think of your brand, across every stage of the customer journey." Customer experience has a direct impact on revenue. A positive customer experience promise...[More]

RollWorks, a division of AdRoll Group is an ABM and B2B marketing platform pioneering better ROI, lower CPC and higher CTR for various enterprises. Earlier this week RollWorks unveiled that they have launched a new machine learning solution for B2B enterprises that use account based marketing (ABM). With the introduction of their new predictive identification model, they can analyze a company&rsqu...[More]

“2019 will be the year of account-based data and insights. More marketing and sales teams will use account-level engagement data and a broader set of intent signals to help them identify, prioritize and personalize outreach for those accounts that are most likely to convert. This will drive greater efficiency and will set businesses up to scale their ABM efforts in 2020.”-Tyler Lessard...[More]

ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic. Read how these 3 A’s define why ABM is the way to go. ACCELERATION ABM accelerates the sales cycle. It is rare in a complex B2B sales cycle, that the buyer is one, isolated individual. Purchasing decisions can and normally do involve over a dozen decision makers. So, why risk pursuing one path? Because ABM...[More]

Not just a buzzword but a game-changer for top marketers since the mid-2000s, account based makrteing (ABM) has become a staple in today’s marketing endeavors to drive demand and increase ROI.According to Rollworks, “B2B organizations such as Bottomline Technologies, People.ai, and OneNeck IT Solutions are relying on a blend of traditional demand generation tactics with ABM strategies ...[More]

Engagio, the leader in B2B marketing engagement software, has launched Engagio Orchestrate, a new marketing solution that enables revenue teams to design and automate high-impact plays across channels such as advertising, sales engagement, marketing automation, direct mail, and CRM. The solution is designed to help teams target accounts during each point of the buying journey to build audiences fo...[More]

Before you intend to engage your potential customers in the buying journey, there are chances that they are more than halfway through already. This is why mending your intentions and targets according to their behavioral intent data should be a part of your plan. With this, let’s understand the much-hyped importance of user intent for marketing success. The latest key phrase in the B2B custo...[More]

Maturing Digitally? Marketing isn’t what it used to be. Today, Digital Marketing is Marketing. It must be. A company will find any way possible to get its information out to those it wants to see it. Finding the best way to influence people to give the best experience. The fastest way to garner that attention is digitally. Adobe has graced us with this survey for the past seven years. A larg...[More]