Is Your Paid Advertising Spend Optimized?

"Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.” – David OgilvyPaid Advertising is booming. Paid ad spend in 2019 itself was as high as $135.9 billion. That's only meant to increa...[More]