Email marketing for B2B is one of the best ways to guarantee ROI. Besides being formal, emails are the most elite and elegant way to communicate and converse in the B2B world. Despite various predictions that email marketing would not survive in the social media era, it proved its worth. As a result, email marketing has been considered the best form of marketing to set your mark in recent years. A...[More]

"If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel."-Erik Harbison | CMO & Co-Founder | The Marketing Help The world today is dominated by social media, mobile apps, and smartphone technologies. There are countless ways you can connect with your customers, but just one channel continues to perform well year after ye...[More]